INDUSTRY INSIGHTS
We regularly share insights from the data we draw from around the world every day. From tweets and blogs right through to in-depth reports, you can find it all here. And it’s a completely free resource for you to use.
WHAT WE DO
New technologies, consumer trends and seismic changes in media consumption mean changing business objectives. We’re committed to delivering more than just the numbers; we strive for solutions.
MEDIA SERVICES
State-of-the-art monitoring tools and valuation methodology combine with a powerful client interface portal to put actionable insight at your fingertips.
CONSUMER INSIGHT
An engaged, proprietary panel of over 8 million people worldwide, provide a global picture of how consumers and brands interact through sport. Fast answers, segmented as you need.
INTEGRATED RESEARCH
Integrating Media and Consumer resources, our senior team of experts offer bespoke solutions to a wide range of strategic challenges. Clear evidence to help you make critical decisions.
INTRODUCING GLOBAL FAN PROFILES
YouGov Sport launches new global insights service – all the essentials to monitor and profile fans around the world
YouGov Sport has launched a new international insights service, Global Fan Profiles, aimed at everyone who cares about the measurement of sports leagues and teams and how fans consume sports around the world.
The strength of Global Fan Profiles will be its unique combination of data-points, collected every day, alongside the YouGov Sport’s commitment to evolving the product to provide the essential sports data clients demand as they expand beyond domestic borders.
“Data’s a bit like milk – if it’s not fresh, you run the risk of spoiling what you’re making …”
Charlie Dundas, Commercial Director, YouGov Sport
DAILY DATA TO DRIVE YOUR SPORTS STRATEGY
SportsIndex is our revolutionary new service tracking 200 leagues and events on 16 perception metrics across 38 countries. In field every day, 1.4 million surveys per year enable fan profiling for more than 2,000 teams across 30 sports with preference and perception links to 10,000 brands. This is what you’ve been waiting for.
