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INDUSTRY INSIGHTS

We regularly share insights from the data we draw from around the world every day.
From tweets and blogs right through to in-depth reports, you can find it all here.

If money or geography were not an issue, many consumers would consider attending the Olympics live in-person, YouGov data shows. https://sport.yougov.com/2021-wishlist-what-sports-would-consumers-most-like-to-see-in-person/ #sportsbusiness #olympics #marketresearch

WHAT WE DO

We work with clients to develop effective and efficient solutions drawn from any of our tools and services.

FANS

Extensive profiling capabilities to help you plan your marketing and negotiate winning commercial partnerships.

BRAND

Continuous tracking and bespoke assessment to measure public perception of your league, team, event or brand.

SPONSORSHIP

Integrated analysis services to credibly assess the success and impact of any sports sponsorship investment.

BUSINESS

Consultative services to help any sports organisation put forward its most compelling proposition. Economic Impact, Asset Valuation and more.

MEDIA
VIEWERSHIP

Unmatched expertise in TV coverage and viewership. Despite the current of change, television remains at the heart of sport consumption and we measure it from every angle.

MEDIA
EXPOSURE

Partner value is largely driven through brand exposure. We make it clear, complete and credible.

MEDIA
DIGITAL

Modern measurement and reporting of the fastest growing marketing mediums across all platforms and channels – social and beyond.

The most comprehensive suite of insight services in the sports industry.

Contact us

REPORT | Free to download

There can be a tendency among sports marketers to assume Europeans share similar outlooks. But this report shows the opposite – and how these differences mean that even small adaptations in marketing strategies can reap rewards in a market.

REPORT | Free to download

In this report, we explore the state of a market that’s thriving amidst global crisis and uncertainty. With the release of new consoles and major titles launching across several different platforms, 2020 was always set to be an important year in gaming. But thanks to the COVID-19 pandemic, it has been a pivotal year.

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