We support and inform a wide range of strategic decision-making across the sports industry.
We are a global sports, sponsorship and entertainment research company, working with the industry’s key players to unlock meaningful, actionable insights.
Get intelligence from our ever-growing source of consumer data on 22 million+ registered panel members in 55+ markets. We call it living data.
Explore, plan, activate, track
Living data, an ever-growing source of constantly evolving, connected intelligence: discover what your fans were thinking yesterday, 5 years ago, and today.
We regularly share insights from the data we draw from around the world every day. From tweets and blogs right through to in-depth reports, you can find it all here.
US World Cup Report: evaluating soccer’s growing demand
YouGov Global Fan Profiles reveals that the FIFA World Cup generates almost as much global interest as the Summer Olympics. Ahead of the tournament’s kickoff this weekend, YouGov has analyzed and aggregated everything you need to know about the growing demand for soccer in the United States.
Understand your target audiences in all the markets that matter most to you. With 1,000+ questions in 43 major markets, we offer the world’s largest globally consistent audience dataset. Use 200,000+ datapoints to easily build, compare, and contrast detailed portraits of audiences across the globe.
Global Sports 2022: Uncovering the socially responsible sports fan
YouGov’s new report, ‘Global Sports 2022: Uncovering the socially responsible sports fan’, is an in-depth analysis of the sports fan of today, their profile and behaviors. We explore the social issues that matter to sports fans and how best to engage with this audience to generate more commercial value.