We regularly share insights from the data we draw from around the world every day. From tweets and blogs right through to in-depth reports, you can find it all here. And it’s a completely free resource for you to use.

YouGov FootballIndex – Tracking brand perception of the biggest clubs in the beautiful game … daily.

Your club’s business success is driven by how the public perceives you. Do you know how you’re doing? We do.

Find out more …

What is the UK's favourite football club? (Spoiler. It's
Liverpool. But what's really interesting is how much they're beating Manchester United by.) Find out more - https://sport.yougov.com/liverpool-now-the-uks-favourite-football-team-says-new-yougov-footballindex-tracker/


We work with clients to develop effective and efficient solutions drawn from any of our tools and services.


Extensive profiling capabilities to help you plan your marketing and negotiate winning commercial partnerships.


Continuous tracking and bespoke assessment to measure public perception of your league, team, event or brand.


Unmatched expertise in TV coverage and viewership. Despite the current of change, television remains at the heart of sport consumption and we measure it from every angle.


Partner value is largely driven through brand exposure. We make it clear, complete and credible.


Modern measurement and reporting of the fastest growing marketing mediums across all platforms and channels – social and beyond.


Integrated analysis services to credibly assess the success and impact of any sports sponsorship investment.


Consultative services to help any sports organisation put forward its most compelling proposition. Economic Impact, Asset Valuation and more.

The most comprehensive suite of insight services in the sports industry.

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