INDUSTRY INSIGHTS
We regularly share insights from the data we draw from around the world every day. From tweets and blogs right through to in-depth reports, you can find it all here.
Unrivaled global audience intelligence
Understand your target audiences in all the markets that matter most to you. With 1,000+ questions in 43 major markets, we offer the world’s largest globally consistent audience dataset. Use 200,000+ datapoints to easily build, compare, and contrast detailed portraits of audiences across the globe.
WHAT WE DO
We work with clients to develop effective and efficient solutions drawn from any of our tools and services.
FANS
Extensive profiling capabilities to help you plan your marketing and negotiate winning commercial partnerships.
BRAND
Continuous tracking and bespoke assessment to measure public perception of your league, team, event or brand.
MEDIA
VIEWERSHIP
Unmatched expertise in TV coverage and viewership. Despite the current of change, television remains at the heart of sport consumption and we measure it from every angle.
MEDIA
EXPOSURE
Partner value is largely driven through brand exposure. We make it clear, complete and credible.
MEDIA
DIGITAL
Modern measurement and reporting of the fastest growing marketing mediums across all platforms and channels – social and beyond.
The most comprehensive suite of insight services in the sports industry.
REPORT | Free to download
This special report uncovers insights on Covid-19 and the impact of Australian sport. It covers the beliefs and expectations among sport fans, and looking ahead to a strong recovery of Australian sport in 2021.
REPORT | Free to download
In this report, we explore the state of a market that’s thriving amidst global crisis and uncertainty. With the release of new consoles and major titles launching across several different platforms, 2020 was always set to be an important year in gaming. But thanks to the COVID-19 pandemic, it has been a pivotal year.
REPORT | Free to download
There can be a tendency among sports marketers to assume Europeans share similar outlooks. But this report shows the opposite – and how these differences mean that even small adaptations in marketing strategies can reap rewards in a market.