Home-2019-12-042019-12-05T10:08:11+00:00

INDUSTRY INSIGHTS

We regularly share insights from the data we draw from around the world every day. From tweets and blogs right through to in-depth reports, you can find it all here. And it’s a completely free resource for you to use.

LATEST ON TWITTER

Here are the domestic sports properties that have seen the biggest increases in their UK Impression score this year. Every one of them is a football property. #SoccerMad

WHAT WE DO

New technologies, consumer trends and seismic changes in media consumption mean changing business objectives. We’re committed to delivering more than just the numbers; we strive for solutions.

MEDIA SERVICES

State-of-the-art monitoring tools and valuation methodology combine with a powerful client interface portal to put actionable insight at your fingertips.

CONSUMER INSIGHT

An engaged, proprietary panel of over 8 million people worldwide, provide a global picture of how consumers and brands interact through sport. Fast answers, segmented as you need.

INTEGRATED RESEARCH

Integrating Media and Consumer resources, our senior team of experts offer bespoke solutions to a wide range of strategic challenges. Clear evidence to help you make critical decisions.

YouGov Sport launches new global insights service – all the essentials to monitor and profile fans around the world

GLOBAL FAN PROFILES

YouGov Sport’s new international insights service, Global Fan Profiles, is aimed at everyone who cares about the measurement of sports leagues and teams and how fans consume sports around the world.

The strength of Global Fan Profiles is its unique combination of data-points, collected every day, alongside YouGov Sport’s commitment to evolving the product to provide the essential sports data clients demand as they expand beyond domestic borders.

“Data’s a bit like milk – if it’s not fresh, you run the risk of spoiling what you’re making …”

Charlie Dundas, Commercial Director, YouGov Sport

Learn more about Global Fan Profiles