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Living Consumer Intelligence

We support and inform a wide range of strategic decision-making across the sports industry.

Sports intelligence

We are a global sports, sponsorship and entertainment research company, working with the industry’s key players to unlock meaningful, actionable insights.

Living data

Get intelligence from our ever-growing source of consumer data on 22 million+ registered panel members in 55+ markets. We call it living data.

Explore, plan, activate, track

Living data, an ever-growing source of constantly evolving, connected intelligence: discover what your fans were thinking yesterday, 5 years ago, and today.

INDUSTRY INSIGHTS

We regularly share insights from the data we draw from around the world every day. From tweets and blogs right through to in-depth reports, you can find it all here.

US World Cup Report: evaluating soccer’s growing demand

YouGov Global Fan Profiles reveals that the FIFA World Cup generates almost as much global interest as the Summer Olympics. Ahead of the tournament’s kickoff this weekend, YouGov has analyzed and aggregated everything you need to know about the growing demand for soccer in the United States.

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Solutions: Unrivaled global audience intelligence

Understand your target audiences in all the markets that matter most to you. With 1,000+ questions in 43 major markets, we offer the world’s largest globally consistent audience dataset. Use 200,000+ datapoints to easily build, compare, and contrast detailed portraits of audiences across the globe.

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Global Sports 2022: Uncovering the socially responsible sports fan

YouGov’s new report, ‘Global Sports 2022: Uncovering the socially responsible sports fan’, is an in-depth analysis of the sports fan of today, their profile and behaviors. We explore the social issues that matter to sports fans and how best to engage with this audience to generate more commercial value.

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BLOG+

A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.

WHAT WE DO

We work with clients to develop effective and efficient solutions drawn from any of our tools and services.

FANS

Extensive profiling capabilities to help you plan your marketing and negotiate winning commercial partnerships.

BRAND

Continuous tracking and bespoke assessment to measure public perception of your league, team, event or brand.

SPONSORSHIP

Integrated analysis services to credibly assess the success and impact of any sports sponsorship investment.

BUSINESS

Consultative services to help any sports organisation put forward its most compelling proposition. Economic Impact, Asset Valuation and more.

MEDIA
VIEWERSHIP

Unmatched expertise in TV coverage and viewership. Despite the current of change, television remains at the heart of sport consumption and we measure it from every angle.

MEDIA
EXPOSURE

Partner value is largely driven through brand exposure. We make it clear, complete and credible.

MEDIA
DIGITAL

Modern measurement and reporting of the fastest growing marketing mediums across all platforms and channels – social and beyond.

The most comprehensive suite of insight services in the sports industry.

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