Living Consumer Intelligence

We support and inform a wide range of strategic decision-making across the sports industry.

Sports intelligence

We are a global sports, sponsorship and entertainment research company, working with the industry’s key players to unlock meaningful, actionable insights.

Living data

Get intelligence from our ever-growing source of consumer data on 22 million+ registered panel members in 55+ markets. We call it living data.

Explore, plan, activate, track

Living data, an ever-growing source of constantly evolving, connected intelligence: discover what your fans were thinking yesterday, 5 years ago, and today.


We regularly share insights from the data we draw from around the world every day. From tweets and blogs right through to in-depth reports, you can find it all here.

2023 Super Bowl Advertising Effectiveness: A data driven analysis

With 30-second spots costing as much a $7 million, the Super Bowl is a high-stakes, high-profile opportunity for advertisers. This report evaluates the efficacy of ads aired at and around the 2023 Super Bowl. Is America’s biggest event still capturing the zeitgeist? Who generated the most awareness and buzz?

Solutions: Unrivaled global audience intelligence

Understand your target audiences in all the markets that matter most to you. With 1,000+ questions in 43 major markets, we offer the world’s largest globally consistent audience dataset. Use 200,000+ datapoints to easily build, compare, and contrast detailed portraits of audiences across the globe.

YouGov Global Sport Rankings 2023

YouGov Sport’s annual Buzz Report makes its return for 2023. As you’ve come to expect from last year’s report, the 2023 edition includes data we have collected on teams, leagues and events from around the globe. In the 2023 report we identify the world’s top-ranked Sports events across eleven international markets.


We work with clients to develop effective and efficient solutions drawn from any of our tools and services.


Extensive profiling capabilities to help you plan your marketing and negotiate winning commercial partnerships.


Continuous tracking and bespoke assessment to measure public perception of your league, team, event or brand.


Integrated analysis services to credibly assess the success and impact of any sports sponsorship investment.


Consultative services to help any sports organisation put forward its most compelling proposition. Economic Impact, Asset Valuation and more.


Unmatched expertise in TV coverage and viewership. Despite the current of change, television remains at the heart of sport consumption and we measure it from every angle.


Partner value is largely driven through brand exposure. We make it clear, complete and credible.


Modern measurement and reporting of the fastest growing marketing mediums across all platforms and channels – social and beyond.

The most comprehensive suite of insight services in the sports industry.

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