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INDUSTRY INSIGHTS

We regularly share insights from the data we draw from around the world every day. From tweets and blogs right through to in-depth reports, you can find it all here. And it’s a completely free resource for you to use.

NOTICE

During the COVID-19 outbreak, we have all hands (apart from those self-isolating) on deck, helping to support our sector.

If we can help you, please don’t hesitate to get in touch with us.

USEFUL LINKS

Tom Brady takes a good share of fans with him as he says goodbye to the Patriots and hello to the Bucs. More data in the blog too. https://sport.yougov.com/brady-to-bucs-leaves-a-big-space-for-patriots-to-fill-in-fanbase-as-well-as-on-the-field/

WHAT WE DO

New technologies, consumer trends and seismic changes in media consumption mean changing business objectives. We’re committed to delivering more than just the numbers; we strive for solutions.

MEDIA SERVICES

State-of-the-art monitoring tools and valuation methodology combine with a powerful client interface portal to put actionable insight at your fingertips.

CONSUMER INSIGHT

An engaged, proprietary panel of over 8 million people worldwide, provide a global picture of how consumers and brands interact through sport. Fast answers, segmented as you need.

INTEGRATED RESEARCH

Integrating Media and Consumer resources, our senior team of experts offer bespoke solutions to a wide range of strategic challenges. Clear evidence to help you make critical decisions.

SPORT AND THE ENVIRONMENT

Your sport can’t afford to be neutral on carbon. Today, more consumers than ever are judging brands on whether they harm the environment. Our tools can help you plot your sustainability strategy. 

GLOBAL FAN PROFILES

YouGov Sport’s new global insights service – all the essentials to monitor and profile fans around the world. Built for teams, leagues, rights-holders, agencies or brands who want tools to measure sports properties at home and internationally. Continuous data collection.

7th ANNUAL BUZZ REPORT

This 7th edition of our annual buzz report will tell you which England side created the most positive world cup noise in 2019, as well as answers to a host of other questions. Yours to download for free.