Living Consumer Intelligence
We support and inform a wide range of strategic decision-making across the sports industry.
Sports intelligence
We are a global sports, sponsorship and entertainment research company, working with the industry’s key players to unlock meaningful, actionable insights.
Living data
Get intelligence from our ever-growing source of consumer data on 22 million+ registered panel members in 55+ markets. We call it living data.
Explore, plan, activate, track
Living data, an ever-growing source of constantly evolving, connected intelligence: discover what your fans were thinking yesterday, 5 years ago, and today.
INDUSTRY INSIGHTS
We regularly share insights from the data we draw from around the world every day. From tweets and blogs right through to in-depth reports, you can find it all here.
US World Cup Report: evaluating soccer’s growing demand
YouGov Global Fan Profiles reveals that the FIFA World Cup generates almost as much global interest as the Summer Olympics. Ahead of the tournament’s kickoff this weekend, YouGov has analyzed and aggregated everything you need to know about the growing demand for soccer in the United States.
Solutions: Unrivaled global audience intelligence
Understand your target audiences in all the markets that matter most to you. With 1,000+ questions in 43 major markets, we offer the world’s largest globally consistent audience dataset. Use 200,000+ datapoints to easily build, compare, and contrast detailed portraits of audiences across the globe.
Global Sports 2022: Uncovering the socially responsible sports fan
YouGov’s new report, ‘Global Sports 2022: Uncovering the socially responsible sports fan’, is an in-depth analysis of the sports fan of today, their profile and behaviors. We explore the social issues that matter to sports fans and how best to engage with this audience to generate more commercial value.
BLOG+
A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
WHAT WE DO
We work with clients to develop effective and efficient solutions drawn from any of our tools and services.
FANS
Extensive profiling capabilities to help you plan your marketing and negotiate winning commercial partnerships.
BRAND
Continuous tracking and bespoke assessment to measure public perception of your league, team, event or brand.
MEDIA
VIEWERSHIP
Unmatched expertise in TV coverage and viewership. Despite the current of change, television remains at the heart of sport consumption and we measure it from every angle.
MEDIA
EXPOSURE
Partner value is largely driven through brand exposure. We make it clear, complete and credible.
MEDIA
DIGITAL
Modern measurement and reporting of the fastest growing marketing mediums across all platforms and channels – social and beyond.
