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Global Sports 2022:
Uncovering the Socially Responsible Sports Fan

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Just as sport connects people around the world, a new report indicates that so too does social responsibility in sport.  

This finding provides a unique opportunity for rights holders and their sponsor teams, to support fans through shared values, creating more authentic fan followings that drive greater engagement across the sport sector.

YouGov’s new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis of the sports fan of today, their profile and behaviors. We explore the social issues that matter to sports fans and how best to engage with this audience to generate more commercial value. 

This study combines syndicated YouGov data from multiple products, including deep-dive custom research covering 16 international markets.  

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