At YouGov Sport, we exist to provide answers to the questions that drive your business.

Through our unique data sources and expertise, we support and inform a wide range of strategic decision-making across the sports industry.

Partner value is largely driven through brand exposure. We make it clear, complete and credible. Read more on how we can help you.

WHO WE ARE

We are a global sports, sponsorship and entertainment research company, working with the industry’s key players to unlock meaningful, actionable insights. Founded as SMG Insight in July 2010, YouGov Sport is an integrated division of YouGov – one of the world’s largest and most respected research firms.

BUILDING PARTNERSHIPS

Since our inception we have looked to build strong and lasting customer relationships that put an emphasis on:

  • Client service
  • Insight that goes beyond the numbers
  • Rigorous, readable and robust data
  • Strategic data-driven commercial solutions
WHO WE WORK WITH

We provide key insight and expertise to the sport & entertainment industries. We work for rights-holders, brands and agencies delivering both media and consumer data.