Let’s start by looking at a sport which has managed to get the show back on the road – quite literally – NASCAR.
The proportion of Americans talking about the sport has rocketed this year, compared to the previous two Junes. In fact, NASCAR’s 2020 score for this metric doubles both its tallies from 2019 and 2018.
And this change wasn’t driven by bad news around NASCAR. Looking at the Buzz metric (which is a net sentiment score, taken from those hearing positive and negative news about the property), NASCAR enjoys the highest score of any of the sports we’ll look at in this piece – by far.