BLOG | by Liam Randell
Australia | Sports, Fans and Social Issues in Under 3 Minutes
Do Australian sports and teams do enough to address and support key social issues in Australia? Should brands and partners get involved? And with such a heavy cluster of issues where does sport even begin to identify what sports fans truly care about? Fortunately, our latest YouGov Profiles dataset has these questions covered for you.
“Not everything that is faced can be changed, but nothing can be changed until it is faced” – James Baldwin
While sport has inarguably made strong in-roads to address environmental concerns amongst fans, it is also important to recognise that there is still a long way to go towards achieving high levels of sustainability and environmental friendliness at events. The other key concerns are to recognise that different sporting fans can have different attitudes and fans can quickly change what issues they perceive as ‘most important’. Sporting bodies must therefore continue to monitor and keep on the pulse of the ever-changing attitudes in the sporting landscape. Using YouGov Profiles enables our clients to achieve this.
Photo by Emily Morter