About Flinn Tetlow

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So far Flinn Tetlow has created 34 blog entries.

Who’s watching sports via mobile apps? Where is there an opportunity for growth?

2021-04-06T13:53:45+01:00

BLOG | by YouGov Sport ... Sports fans are untethered from living room televisions and opting to watch sports on their mobile devices. International data from YouGov shows where sports streaming via mobile apps is common practice, and where there is opportunity for growth.

Who’s watching sports via mobile apps? Where is there an opportunity for growth?2021-04-06T13:53:45+01:00

Footballer Neymar is now a playable character in Fortnite. What other athletes are gamer favorites?

2021-04-06T13:49:57+01:00

BLOG | by YouGov Sport ... Paris Saint-German forward Neymar became the first playable athlete in Fortnite this month, paving the way for more sports stars to appear in the uber-popular video game title. As part of the launch of the game’s sixth season, called “Primal,” players will be able to dress as Neymar during Battle Royale competitions. This development begs the question – which other athletes would get a warm reception from Fortnite fans?

Footballer Neymar is now a playable character in Fortnite. What other athletes are gamer favorites?2021-04-06T13:49:57+01:00

Tracking MLB player popularity around the globe

2021-03-24T13:13:26+00:00

BLOG | by YouGov Sport ... America’s pastime is becoming a global operation. As Major League Baseball gets ready for the 2021 season, data from YouGov’s Global Fans Profile tool reveals just how popular Major League Baseball players are in 18 global markets outside North America.

Tracking MLB player popularity around the globe2021-03-24T13:13:26+00:00

Tracking the effectiveness of
Six Nations’ title sponsorship

2021-03-16T19:16:03+00:00

BLOG | by YouGov Sport ... With the Six Nations in full swing, let’s consider the commercial opportunities that the event provides for title partner Guinness. In 2019, Guinness affirmed its long-standing relationship with rugby by replacing the Royal Bank of Scotland as the tournament’s title sponsor. Now into the third year of the deal, YouGov BrandIndex data can help to confirm whether this relationship has been a beneficial one for the Irish stout producer.

Tracking the effectiveness of
Six Nations’ title sponsorship
2021-03-16T19:16:03+00:00

The rise of sports streaming:
Where is it most popular?

2021-03-09T10:57:04+00:00

BLOG | by YouGov Sport ... Sports broadcasting is changing. Until recently, OTT (over the top) streaming platforms featuring live events were few and far between. However today, as more and more opt to cut their cable cord spurring the popularity of streaming platforms, that is no longer the case.

The rise of sports streaming:
Where is it most popular?
2021-03-09T10:57:04+00:00

The most successful advertisers of Super Bowl LV

2021-02-10T21:07:07+00:00

BLOG | by YouGov Sport ... This year, Super Bowl advertisers faced two challenges – strike the right tone at a time of deep political strife in the United States, and do so under strict COVID-19 measures. YouGov looked at each of the company’s Ad Awareness scores around Super Bowl LV to reveal which advertisers managed to rise above the others.

The most successful advertisers of Super Bowl LV2021-02-10T21:07:07+00:00
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