BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.
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So far Flinn Tetlow has created 17 blog entries.
BLOG | by YouGov Sport ... While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.
BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.
BLOG | by YouGov Sport ... The Cleveland Indians owner plans to change the team’s name – which has been deemed racist by some groups in recent years. The decision to change the name has Major League Baseball fans in the United States divided, new YouGov data shows.
BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?
BLOG | by YouGov Sport ... For sports fans, the effects of pandemic protocols are most obvious when watching live games: Covered seats, cardboard cutouts, or the hushed tones of stadiums hidden with artificial crowd noise. Leagues are making earnest attempts to bring a sense of normalcy to our lives upended by COVID-19, but there’s no real replacement for fans in the stands.
BLOG | by Scott Horowitz ... Over the course of its truncated 2020 season, Major League Baseball had more followers per capita in Taiwan and in South Korea than it did stateside, YouGov data shows.
BLOG | by Charlie Dundas ... The Six Nations Rugby Championship – in stasis since the start of the pandemic lockdowns in March – finally returned in October, offering British fans an escape to a pre-COVID world, just as they faced a second wave of shutdowns.
BLOG | by Alejandro Herrera ... The question of who is the biggest team in Mexico is always up for debate. It can’t just be settled by working out who is the best-supported club – you need to consider other factors like trophies won and support from overseas – but it certainly goes some of the way to answering the question.
Football bettors tell us they are influenced by form and odds – but marketers should know about other factorsFlinn Tetlow2020-11-03T15:53:39+00:00
BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.