BLOG | by YouGov Sport ... The English Premier League is the most popular team-sport league on the planet, with 28% of sports fans across 51 global markets who are interested in the league according to YouGov Global Fan Profiles data.
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So far FT-YGS has created 119 blog entries.
BLOG | by YouGov Sport ... As football clubs enter the final months of the season, many are seeing a boost in brand health. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.
BLOG | by YouGov Sport ... It should come as no surprise that Brits who report exercising at least once a week (56%) are much likelier to feel physically healthy than those who don’t (29%). A less obvious finding from YouGov Profiles is that they are also more likely to report feeling mentally, emotionally, and socially healthy.
BLOG | by YouGov Sport ... Star power, humor, and nostalgia played crucial roles in this year’s slate of Super Bowl advertisements as marketers largely shied away from weighing in on current events or striking a patriotic tone.
BLOG | by YouGov Sport ... Recently, Premier League clubs were ranked by their sustainability credentials, which considered each organization’s environmental policies.
BLOG | by YouGov Sport ... The Los Angeles Rams and the Cincinnatti Bengals, facing off in Super Bowl LVI, have some of the most environmentally-conscious fan bases in the NFL.
BLOG | by YouGov Sport ... With the Super Bowl – an advertising spectacle almost as much as it is a sporting one – just around the corner, YouGov looks back at the top Super Bowl advertisers from a range of sectors over the last five years.
BLOG | by YouGov Sport ... Few events around the world have the same level of appeal for advertisers as the Super Bowl. In anticipation of 2022 edition, let’s revisit the Super Bowl ads that generated the highest Ad Awareness over the last five years.
BLOG | by YouGov Sport ... In lead up to the Six Nations, we dip into YouGov Profiles data to reveal Britain’s favourite rugby union players.
BLOG | by YouGov Sport ... Ahead of Super Bowl LVI, we take a look at the level of interest in the National Football League (NFL) in Britain and dig up some key insights into this audience base. YouGov Profiles data tells us that almost one in ten Brits (9%) are either somewhat interested in the NFL or say it’s one of their top interests.