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So far FT-YGS has created 75 blog entries.

The Tokyo Olympics: An Australian recap

2021-08-24T13:40:49+01:00

BLOG | by YouGov Sport ... The aim of this piece is to answer the questions on the top of everyone’s mind faster than Ariarne Titmus swam in her gold-medal-winning 400m freestyle. That’s three minutes and 56 seconds.

The Tokyo Olympics: An Australian recap2021-08-24T13:40:49+01:00

The power of the FIFA video game franchise

2021-09-03T13:33:22+01:00

BLOG | by YouGov Sport ... The FIFA video game series has been around since the Super Nintendo and Sega Genesis console generation of the early 1990s, and the franchise is one of the most important titles in the video game industry.

The power of the FIFA video game franchise2021-09-03T13:33:22+01:00

Summer Olympics likely to get same attention even if it was held every two years

2021-08-11T09:04:44+01:00

BLOG | by YouGov Sport ... The Olympic Games have become one of the most anticipated sports in the world. However, it’s a four-year wait for fans of the mega-event. What if the Olympics took place every two years instead of four? Would people pay as much attention to the event?

Summer Olympics likely to get same attention even if it was held every two years2021-08-11T09:04:44+01:00

Racism in football: how has opinion changed among ethnic minority fans?

2021-08-11T08:55:25+01:00

BLOG | by YouGov Sport ... The Three Lions made headlines by continuing to taking the knee throughout the Euro 2020 tournament in protest at racial inequality and abuse. Now, ahead of the start of the new domestic season, the EFL has reaffirmed their support for players and staff members choosing to continue taking the knee before matches.

Racism in football: how has opinion changed among ethnic minority fans?2021-08-11T08:55:25+01:00

Sponsors are already winning medals among Japan’s Olympic fans

2021-08-11T09:01:55+01:00

BLOG | by YouGov Sport ... The Tokyo Olympic Games began on July 23 under a set of unusually challenging circumstances. Despite the pandemic-related restrictions on the event, sponsors of the Games gained traction in Japan even before the event began and continue to reap dividends, our data shows.

Sponsors are already winning medals among Japan’s Olympic fans2021-08-11T09:01:55+01:00

European football’s biggest Buzz movers for July 2021

2021-07-30T12:46:18+01:00

BLOG | by YouGov Sport ... Despite the close-season, football clubs are posting healthy brand scores. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.

European football’s biggest Buzz movers for July 20212021-07-30T12:46:18+01:00
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