BLOG | by YouGov Sport ... With the Tokyo Paralympics underway, we ran a YouGov Direct survey in the United States and Great Britain to understand which mediums consumers are using to follow the events.
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So far FT-YGS has created 75 blog entries.
BLOG | by YouGov Sport ... The aim of this piece is to answer the questions on the top of everyone’s mind faster than Ariarne Titmus swam in her gold-medal-winning 400m freestyle. That’s three minutes and 56 seconds.
BLOG | by YouGov Sport ... Any doubt about how popular esports has become was likely quashed after the International Olympic Committee hosted an esports event in the lead-up to the Games in Tokyo.
BLOG | by YouGov Sport ... The FIFA video game series has been around since the Super Nintendo and Sega Genesis console generation of the early 1990s, and the franchise is one of the most important titles in the video game industry.
BLOG | by YouGov Sport ... With the Tokyo Olympics having drawn to a close on August 8, we examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.
BLOG | by YouGov Sport ... The Olympic Games have become one of the most anticipated sports in the world. However, it’s a four-year wait for fans of the mega-event. What if the Olympics took place every two years instead of four? Would people pay as much attention to the event?
BLOG | by YouGov Sport ... The Three Lions made headlines by continuing to taking the knee throughout the Euro 2020 tournament in protest at racial inequality and abuse. Now, ahead of the start of the new domestic season, the EFL has reaffirmed their support for players and staff members choosing to continue taking the knee before matches.
BLOG | by YouGov Sport ... The Tokyo Olympic Games began on July 23 under a set of unusually challenging circumstances. Despite the pandemic-related restrictions on the event, sponsors of the Games gained traction in Japan even before the event began and continue to reap dividends, our data shows.
BLOG | by YouGov Sport ... Despite the close-season, football clubs are posting healthy brand scores. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.
BLOG | by YouGov Sport ... Just as sports venue closures in March 2020 marked the epoch of COVID-19 for many, venue openings around the world are signaling a return to pre-pandemic life.