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So far FT-YGS has created 119 blog entries.

European football’s biggest Buzz movers for February 2022

2022-03-04T13:57:28+00:00

BLOG | by YouGov Sport ... As football clubs enter the final months of the season, many are seeing a boost in brand health. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.

European football’s biggest Buzz movers for February 20222022-03-04T13:57:28+00:00

Regularly exercising Brits likely to feel healthier… mentally

2022-02-28T15:23:40+00:00

BLOG | by YouGov Sport ... It should come as no surprise that Brits who report exercising at least once a week (56%) are much likelier to feel physically healthy than those who don’t (29%). A less obvious finding from YouGov Profiles is that they are also more likely to report feeling mentally, emotionally, and socially healthy.

Regularly exercising Brits likely to feel healthier… mentally2022-02-28T15:23:40+00:00

The most successful advertisers of Super Bowl LVI

2022-02-16T16:27:47+00:00

BLOG | by YouGov Sport ... Star power, humor, and nostalgia played crucial roles in this year’s slate of Super Bowl advertisements as marketers largely shied away from weighing in on current events or striking a patriotic tone.

The most successful advertisers of Super Bowl LVI2022-02-16T16:27:47+00:00

Star Super Bowl advertisers over the last five years

2022-02-17T12:26:34+00:00

BLOG | by YouGov Sport ... Few events around the world have the same level of appeal for advertisers as the Super Bowl. In anticipation of 2022 edition, let’s revisit the Super Bowl ads that generated the highest Ad Awareness over the last five years.

Star Super Bowl advertisers over the last five years2022-02-17T12:26:34+00:00

One in ten Brits are interested in the NFL

2022-02-03T15:25:10+00:00

BLOG | by YouGov Sport ... Ahead of Super Bowl LVI, we take a look at the level of interest in the National Football League (NFL) in Britain and dig up some key insights into this audience base. YouGov Profiles data tells us that almost one in ten Brits (9%) are either somewhat interested in the NFL or say it’s one of their top interests.

One in ten Brits are interested in the NFL2022-02-03T15:25:10+00:00
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