BLOG | by Chris Todd ... The absence of live sporting events threatens the old ways of counting and understanding fans. This doesn’t have to be the case. Simply put, times have changed … how people are spending their time, what they’re consuming and how they’re consuming are vastly different compared to 3 months ago.
NEWS | by YouGov Sport Liverpool now the UK’s favourite football team – says new YouGov FootballIndex tracker. New tool also reveals the factors driving UK clubs’ popularity. To mark the launch of our new tool – FootballIndex – we’ve ranked the UK’s favourite footballing sides.
BLOG | by Victor Gras ... In the absence of much live sport recently, we wanted to look at how perceptions of sports sponsors may have changed. With reduced exposure for brands, are the benefits deals normally rely on standing up?
DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Businesses that rely on sports for a large percentage of their revenue have suffered particularly during two months of nationwide lockdown. Gambling firms have consequently seen customer bases diminish. As the betting giant William Hill prepares to reopen stores with the easing of lockdown in Europe, new YouGov data shows that certain groups will be more open to returning to stores than others.
DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Under lockdown most Brits have made use of their daily outdoor exercise allowance, but what effect has this had on the market for home gym gear and clothing, and will Britons return to their gyms after lockdown ends?
BLOG | by Victor Gras ... Last week we took a look at which US teams were creating the most Buzz during lockdown. And while the Bucs ran out winners overall, there were also some big climbers – with the Chicago Bulls being the biggest in the top ten.
BLOG | by Vinith Moorthy ... As you may have seen, we’ve been asking markets around the world their views on re-starting sporting activities. While some sports leagues around the world have ended their seasons as a result of COVID-19, in other countries fans are still waiting to find out how competitions will end. We’ve also asked this question in the UAE ... here's what they had to say.
BLOG | by Ted Harwood ... The Commonwealth Games Federation (CGF) this week announced that it has agreed an exploratory partnership with the Global Esports Federation (GEF) that aims to develop an esports strategy for the federation.
BLOG | by Bruce Cook ... Given the lack of live action at the moment, it feels like all sports rightsholders are on a level playing field as far as promoting their events or leagues goes. So for the next couple of months (at least), we will be producing a Buzz ranking, giving you an idea of which properties are cutting through with the public.
BLOG | by Victor Gras ... Our colleagues over the pond have just created a monthly review of the Buzz UK properties created in April. That got it us to thinking about which US teams still have people talking about them – despite the big hole in the sports calendar.
