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So far SH-YGS has created 140 blog entries.

Soccer – Is Indian soccer bouncing back from difficult season?

2019-12-11T14:19:15+00:00

BLOG | by Joseph Eapen ... In the weeks when there’s no cricket being played out, soccer in India can be the country’s most-watched sport. Although TV audiences don’t tend to get close to the country’s favourite pastime – watching T20 cricket – it’s testament to the Indian Super League’s organisers that a competition which is only five years old can achieve such a profile.

Soccer – Is Indian soccer bouncing back from difficult season?2019-12-11T14:19:15+00:00

Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere

2019-12-02T12:03:02+00:00

BLOG | by Charlie Dundas ... When William Hill announced that it was to change its CEO in September, it was no accident that Philip Bowcock’s successor was the company’s former digital chief, Ulrik Bengtsson. The appointment is consistent with William Hill’s strategy to become a digitally-led company, but given the sector’s journey from high street to online what does the future hold for the UK’s betting shops?

Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere2019-12-02T12:03:02+00:00

CANADA – Are Canadians more likely to follow a US hockey team if it’s closer to the border?

2019-12-04T20:41:02+00:00

BLOG | by Tracy Schoenadel ... We love it when we have a new dataset to look through and this month’s addition – Canada Profiles – is no exception. Looking at Canadian hockey fans, let’s see if there is a relationship between the fanbase of NHL teams (which Profiles measures) and their proximity to the Canadian border (information we’ve harvested manually).

CANADA – Are Canadians more likely to follow a US hockey team if it’s closer to the border?2019-12-04T20:41:02+00:00

Airbnb hopes Olympic deal will break its deadlock with sports fans

2019-11-18T17:57:28+00:00

BLOG | by Sara Eddleston ... As you may have seen, the IOC announced Airbnb as one of its TOP sponsors this week. The deal is the brand’s first foray into sports sponsorship and it will hope that the reported $500m investment will support a trajectory which has so far been pretty stratospheric.

Airbnb hopes Olympic deal will break its deadlock with sports fans2019-11-18T17:57:28+00:00

Indian Super League attracting younger audiences in what may be breakthrough season

2019-11-12T10:21:21+00:00

BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.

Indian Super League attracting younger audiences in what may be breakthrough season2019-11-12T10:21:21+00:00

Around the world with Global Fan Profiles: Which nations use OTT the most?

2019-11-06T15:02:32+00:00

BLOG | by Victor Gras ... To give you a glimpse of the power of our brand-new fanbase profiling tool, Global Fan Profiles, here’s one of a short series of blogs bringing it to life. In the first of our series we take a look at live online consumption in the top ten markets.

Around the world with Global Fan Profiles: Which nations use OTT the most?2019-11-06T15:02:32+00:00

Rugby World Cup final. A third of UK plan to watch, 13% with an alcoholic drink.

2019-11-01T22:29:12+00:00

BLOG | by Bruce Cook ... Tomorrow is set to be one of the biggest days in British sport for some time, with the England men’s rugby team playing in the final of the Rugby World Cup for the first time for almost 30 years. We thought we’d ask who plans to watch and how they plan to do it. Here’s a quick summary.

Rugby World Cup final. A third of UK plan to watch, 13% with an alcoholic drink.2019-11-01T22:29:12+00:00