BLOG | by Scott Horowitz ... As the row between the NBA and the Chinese state dies down, we thought we’d look at the metrics we track on the league to see what, if any, damage the brand sustained. So let’s take a look at the story the data tells us.
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So far SH-YGS has created 126 blog entries.
BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.
DATA INSIGHTS | by YouGov ... Young Americans are still talking about Netflix. For the second year in a row, the streaming giant has topped YouGov’s list of brands that generated the most positive Word of Mouth among US adults aged 18-34.
BLOG | by Charlie Dundas ... With all football seasons across Europe now well-underway, we have been thinking about what draws people to attend matches – and whether those factors differ across leagues. So we polled football fans in five countries which are home to major soccer leagues and asked these supporters what made them turn up each week – as well as what keeps them away. As you might expect, we found some interesting differences between markets.
BLOG | by Charlie Dundas ... As you may have read this month, sports apparel manufacturer New Balance is taking Liverpool FC to court to extend its kit deal with the club. Reports suggest that New Balance matched Nike’s offer, as they were entitled to under a clause in their current contract, only for the Reds to plough ahead with a deal with the Oregon-based manufacturer regardless. We thought we’d take a look at why New Balance is quite so keen to renew its deal with the club.
BLOG | by Charlie Dundas ... Later this autumn, YouGov will be publishing a White Paper which tackles honesty on social media platforms. It will cover attitudes towards the importance of honesty on these networks and ask whether we are more or less forgiving of unreliable content when it comes from, for example, influencers or companies. Read also … And has 32Red’s Wayne Rooney sponsorship shifted the needle yet?
BLOG | by Tracy Schoenadel ... Although it remains a minority sport in the US, rugby still has its share of die-hard fans. In fact, our data tells us that 2.8m Americans follow the sport. So with the Rugby World Cup already in full flow in Japan (and the USA playing on Thursday), we wanted to profile those planning to watch the World Cup and build up a more detailed picture of your average American World Cup watcher.
BLOG | by Victor Gras ... The Rugby World Cup starts today. And while the large and lucrative American market enjoys a fair amount of clout when it comes to the scheduling of sports events taking place in other time zones, it’s slightly less mighty when it comes to rugby union.
DATA INSIGHTS | by YouGov ... Bookmaker William Hill has announced that it will close roughly 700 betting shops across the UK. The company claims its hand was forced by the Government’s decision to introduce a lower maximum stake for fixed-odds betting terminals – pegging it at £2 instead of £100.
BLOG | by Victor Gras ... In the third and final of our series of NFL blogs, as the season begins we thought we’d focus on sponsors. Stadium naming rights are now a common feature of major league sports and the NFL is no different. But, with many being tied up to long-term deals, do they retain an impact on fans?