BLOG | by Lance Fraenkel ... As NFL fans say goodbye to the end of a Patriots era, we wanted to look at what effect Tom Brady’s move south has had on public perceptions of the two teams.
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So far SH-YGS has created 169 blog entries.
BLOG | by Charlie Dundas ... In the absence of much live sport, we asked British people what they want to see on TV instead. Here’s what they told us.
BLOG | by Sara Eddleston ... Sport on hold but British public recognises contribution to nation’s spirits and hold strong views on how to conclude seasons. As the Coronavirus continues to pause the sporting calendar, we asked the British public for their views on where sport stands in their priorities and what should happen next.
NEWS | by YouGov Sport .The number of Italians who would consider attending a Serie A match has remained steady in the face of the suspension of matches across Italy as a result of Covid-19.
DATA INSIGHTS | by YouGov ... New YouGov polling reveals just how much the competition means to fans across Europe, with some nations much more dedicated to the sport than others.
DATA INSIGHTS | by YouGov ... With one of the themes of International Women’s Day 2020 being gender equal sports coverage, we at YouGov asked the British public how they would feel about seeing as much women’s sport as men’s.
BLOG | by Victor Gras ... The worlds of sports and entertainment often cross but with the Oscars, the Super Bowl, the Grammys and the NBA All-Star game all coming thick and fast at this time of the year, we thought it would be interesting to compare the relative appeal of America’s top events.
BLOG | by Victor Gras ... The NBA’s most exciting rookie finally hit the courts in January and, since then, Zion Williamson hasn’t looked back. The Williamson brand today feels like one that is seeping beyond the realms of basketball. While Williamson is unquestionably enjoying an impact on the court, can we yet quantify his contribution to audience engagement?
Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?SH-YGS2020-03-06T12:14:37+00:00
BLOG | by Joseph Eapen ... For all its rivals, the IPL remains the noisiest and most colourful T20 tournament in the world. To follow up on our blog from January, we thought we’d look at how the property is performing as the clock ticks down to the first ball of its new season in just a couple of weeks.
BLOG | by Victor Gras ... There are championship wins. And then there are big championship wins. The kind that stick in your memory for years. The stories with the biggest heroes, the tiniest of underdogs, the loudest of chokes. Following this year’s Super Bowl – and the excitement created by the Chiefs’ win – we thought we’d look back through our US data to see which recent championship wins were the biggest.