About SH-YGS

This author has not yet filled in any details.
So far SH-YGS has created 160 blog entries.

Do fans support Premier League staff and players taking the knee for BLM?

2020-10-19T15:26:41+01:00

SPORT DATA INSIGHT | ... There have been many changes made to top flight football since its return from lockdown. One change that has carried over from the tail end of last season is players and staff taking a knee before each game to display solidarity with the Black Lives Matter movement taking place across the world. We asked "Do fans approve of football players and staff taking a knee?".

Do fans support Premier League staff and players taking the knee for BLM?2020-10-19T15:26:41+01:00

Are punters responding differently to the COVID-19 pandemic?

2020-09-30T12:42:26+01:00

BLOG | by Charlie Dundas ... Many bookmakers will tell you that gamblers are a different breed to the rest of the general public. And as we have explored in previous columns, there is certainly some truth in that assertion. But there is a difference between looking at the demographic make-up of the gambler and examining their broader habits and attitudes.

Are punters responding differently to the COVID-19 pandemic?2020-09-30T12:42:26+01:00

Premier League 20/21: Who has played the best football in the opening days of the new season?

2020-09-29T12:37:37+01:00

BLOG | ... It has been an exciting start to the Premier League, with some teams performing better than expected and others not so much. With that in mind, what do Brits make of the teams so far? YouGov FootballIndex shows us which teams adults in the UK think have played the best quality football in the opening throes of the new normal.

Premier League 20/21: Who has played the best football in the opening days of the new season?2020-09-29T12:37:37+01:00

The many faces of sports fans across Europe

2020-09-28T12:20:29+01:00

REPORTS | by YouGov Sport ... In this report, we look at the different faces of sports fans across Europe. Given a shared hinterland in sport, brands and culture, there can be a tendency among sports marketers to assume Europeans share similar outlooks. But this report shows the opposite – and how these differences mean that even small adaptations in marketing strategies can reap rewards in a market. The report looks at sports audiences in eight markets – Denmark, France, Germany, Italy, Norway, Spain, Sweden and the UK.

The many faces of sports fans across Europe2020-09-28T12:20:29+01:00

Do AFL Fans support a night-time Grand Final?

2020-09-18T13:03:47+01:00

BLOG | by Liam Randell ... For more than 100 years the AFL Grand Final has stood as the premier event in Australia’s sporting calendar. The final this year will be very different, with the AFL breaking away from an MCG afternoon Grand Final to an evening spectacle hosted in Queensland at The Gabba. While debate is healthy, let’s use data and insights to see how things currently sit with the Australian public.

Do AFL Fans support a night-time Grand Final?2020-09-18T13:03:47+01:00

Tour de France unlikely to see a British winner in 2020 – but Impression for the event continues to defy gravity

2020-09-18T13:05:48+01:00

BLOG | by Sara Eddleston ... Over the past few years, Brits have been spoiled by the presence of home nation interest in the Tour de France. But this year, recent winners Geraint Thomas and Chris Froome weren’t selected by their team (renamed Ineos Grenadiers after their new sponsor), which features only one British rider – Luke Rowe. Like so many sporting events the race has also shifted in the calendar, putting it up against a different menu of sporting attractions. How have these factors affected perceptions of the race among the British public?

Tour de France unlikely to see a British winner in 2020 – but Impression for the event continues to defy gravity2020-09-18T13:05:48+01:00

As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?

2020-09-11T15:07:08+01:00

BLOG | by Victor Gras ... With the calendars of so many sporting events out of kilter in 2020, we wanted to take a look at whether the changes are affecting the public’s behavior towards them. Is the cluttered calendar good news for sport in general, specific sports, or bad news for all of them.

As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?2020-09-11T15:07:08+01:00

All remaining NHL games take place on Canadian soil. And fans seem pretty pleased.

2020-08-25T15:09:14+01:00

BLOG | by Victor Gras ... After a four-and-a-half-month layoff, there are plenty of hockey fans very happy to see the return of the NHL this month. But it’s possible that there’s none more so than Canadians. Canadians are generally pretty keen on their hockey but, like the rest of us, absence seems to have made the heart grow fonder.

All remaining NHL games take place on Canadian soil. And fans seem pretty pleased.2020-08-25T15:09:14+01:00
Go to Top