BLOG | by Victor Gras ... The Rugby World Cup starts today. And while the large and lucrative American market enjoys a fair amount of clout when it comes to the scheduling of sports events taking place in other time zones, it’s slightly less mighty when it comes to rugby union.
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So far SH-YGS has created 118 blog entries.
BLOG | by Victor Gras ... In the third and final of our series of NFL blogs, as the season begins we thought we’d focus on sponsors. Stadium naming rights are now a common feature of major league sports and the NFL is no different. But, with many being tied up to long-term deals, do they retain an impact on fans?
BLOG | by Frank Saez ... With the Arabian Gulf League now underway, we have polled people living in the United Arab Emirates to get a feel for what they perceive as the competition’s strengths and weaknesses.
BLOG | by Bruce Cook ... Ahead of the 5th Annual Diversity Summit being run alongside this week’s Solheim Cup, we took a look at whether fans of different sports have varying attitudes towards diversity issues.
BLOG | by Tracy Schoenadel ... Following up on last month’s piece on the hottest tickets in NFL, today we thought we’d take a look at the league’s most talked-about teams.
BLOG | by Lance Fraenkel ... We wrote last year about the unusually long-term sponsorships which the US Open Tennis Championship enjoys. The tournament has three Official Partners, with four brands benefiting – American Express, Emirates, Chase and JP Morgan. This year, we thought we would take a look at which of these brands was making the most of its tennis partnerships.
BLOG | by Bruce Cook ... Every day, we ask people around the world for their views on domestic and international sports events and leagues. The Summer Olympic Games is one of the properties we track in each of the 38 countries where our YouGov SportsIndex service operates. So, a year out, we looked at Buzz – one of 16 metrics - to find out where next year’s Olympics are making the biggest noise.
BLOG | by Lance Fraenkel ... With the opening NFL game of the season just a few weeks away, the pundits are already in full flow with their Super Bowl predictions. And while fans are naturally interested in who will pick up the Vince Lombardi Trophy, what they’re also looking for is entertainment. So while the pundits predict, we took a look at which teams the public most want to watch right now.
BLOG | by Edgar Raposo ... This week, Lufthansa announced an extension of its sponsorship deal with Deutscher Fußball-Bund (DFB), Germany’s national football federation.
BLOG | by Ted Harwood ... Bookmaker Paddy Power got the media talking last week over its controversial shirt sponsorship of English Football League club, Huddersfield Town FC.