About SH-YGS

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So far SH-YGS has created 160 blog entries.

Australia | Digital Trends in Sports Media … how fans are accessing content

2020-07-31T09:42:16+01:00

BLOG | by Neil Hayes ... The recent restrictions on social gatherings have seen sporting events played behind closed doors – or with a limited number of fans in attendance – leaving many fans searching for alternative ways to follow their favourite sports teams. So where are we now in terms of how fans are accessing content?

Australia | Digital Trends in Sports Media … how fans are accessing content2020-07-31T09:42:16+01:00

It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sell

2020-07-29T12:59:08+01:00

BLOG | by Charlie Dundas ... These are challenging times for football clubs looking to renew or strike fresh deals – which is why it’s never been as important for commercial teams to really understand their club’s brand health.

It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sell2020-07-29T12:59:08+01:00

Making the NBA re-start cut is no guarantee that a team is being talked about

2020-07-22T19:58:47+01:00

BLOG | by Victor Gras ... With the restart of the NBA just a few days away, we thought we’d look at which teams are generating the most chatter among fans. Our YouGov TeamIndex tool tracks every major league team every day and here we share a sample taken over the month of July to that of June using the Word of Mouth metric. Let's see how the teams compare.

Making the NBA re-start cut is no guarantee that a team is being talked about2020-07-22T19:58:47+01:00

Redskins re-naming announcement shifts needle on what public are hearing about the team

2020-07-22T19:10:16+01:00

BLOG | by Victor Gras ... It’s been a challenging few weeks for Washington’s NFL team and its fans. We’ve been tracking the public’s perceptions of the team daily as part of our YouGov TeamIndex tool to see what effect the spotlight of publicity has had on its reputation.

Redskins re-naming announcement shifts needle on what public are hearing about the team2020-07-22T19:10:16+01:00

AS Roma is redefining what it means to be a football club. But is it working?

2020-07-21T16:02:33+01:00

BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.

AS Roma is redefining what it means to be a football club. But is it working?2020-07-21T16:02:33+01:00

Analysis: COVID-19 and the return of sport in Australia

2020-07-29T10:55:04+01:00

REPORTS | by YouGov Sport ... Making decisions about how and when to re-introduce sport is a difficult and unprecedented process. That’s why it makes sense to have all available information to hand. This special report focuses on the attitudes of Australians towards sport’s return, providing a comprehensive analysis of fans’ beliefs and expectations. Every day we ask Australians about their views, attitudes and behaviours around sport, on specific teams and leagues and – since the outbreak of COVID-19 – about sports fans’ views on that too.

Analysis: COVID-19 and the return of sport in Australia2020-07-29T10:55:04+01:00

The affluent sports fan – where to find them, what makes them buy and what will give them a good time

2020-07-08T16:47:44+01:00

BLOG | by Chris Todd ... At YouGov Sport, we’re able to draw on our panel of 9m people around the world to really discover what the world is thinking. Our research and insight tools are designed to help marketers understand their core audience, their preferences and attitudes and turn that insight into meaningful action.

The affluent sports fan – where to find them, what makes them buy and what will give them a good time2020-07-08T16:47:44+01:00

Bettors more excited by return of Premier League than football fans

2020-07-08T13:45:36+01:00

BLOG | by Charlie Dundas ... While there’s not the feast you would expect at this time of the year, there has at least been some sport for punters to get involved with over the past few weeks. We were interested to see what impact the return of Premier League football would have on bettors, given the size and significance of the market.

Bettors more excited by return of Premier League than football fans2020-07-08T13:45:36+01:00

Australia | Sports, Fans and Social Issues in Under 3 Minutes

2020-07-06T18:56:09+01:00

BLOG | by Liam Randell ... Do Australian sports and teams do enough to address and support key social issues in Australia? Should brands and partners get involved? And with such a heavy cluster of issues where does sport even begin to identify what sports fans truly care about? Fortunately, our latest YouGov Profiles dataset has these questions covered for you.

Australia | Sports, Fans and Social Issues in Under 3 Minutes2020-07-06T18:56:09+01:00