SH-YGS – YouGov Sport (SMG Insight)

Indian Super League attracting younger audiences in what may be breakthrough season

SH-YGS2019-11-12T10:21:21+00:00

BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.

Indian Super League attracting younger audiences in what may be breakthrough seasonSH-YGS2019-11-12T10:21:21+00:00

As Flutter strengthens in the US, how ready for sports betting are American fans?

SH-YGS2019-11-06T13:38:01+00:00

BLOG | by Charlie Dundas ... With Flutter acting to strengthen its foothold in the US market through its acquisition of The Stars Group this month, we thought we would take a look at American’s views on sports betting.

As Flutter strengthens in the US, how ready for sports betting are American fans?SH-YGS2019-11-06T13:38:01+00:00

Around the world with Global Fan Profiles: Which nations use OTT the most?

SH-YGS2019-11-06T15:02:32+00:00

BLOG | by Victor Gras ... To give you a glimpse of the power of our brand-new fanbase profiling tool, Global Fan Profiles, here’s one of a short series of blogs bringing it to life. In the first of our series we take a look at live online consumption in the top ten markets.

Around the world with Global Fan Profiles: Which nations use OTT the most?SH-YGS2019-11-06T15:02:32+00:00

Rugby World Cup final. A third of UK plan to watch, 13% with an alcoholic drink.

SH-YGS2019-11-01T22:29:12+00:00

BLOG | by Bruce Cook ... Tomorrow is set to be one of the biggest days in British sport for some time, with the England men’s rugby team playing in the final of the Rugby World Cup for the first time for almost 30 years. We thought we’d ask who plans to watch and how they plan to do it. Here’s a quick summary.

Rugby World Cup final. A third of UK plan to watch, 13% with an alcoholic drink.SH-YGS2019-11-01T22:29:12+00:00

UK – Rugby World Cup excitement set to overtake FIFA World Cup levels

SH-YGS2019-10-31T11:11:22+00:00

BLOG | by Bruce Cook ... While the Rugby World Cup may not enjoy the same global profile as its FIFA equivalent, there is no doubt that in rugby-playing nations it’s a big deal. But given that it’s been a pretty good year and a half for English teams competing in major tournaments, how does England’s progress to the Rugby World Cup final compare to other performances?

UK – Rugby World Cup excitement set to overtake FIFA World Cup levelsSH-YGS2019-10-31T11:11:22+00:00

NBA – Which teams are attracting the most positive chatter?

SH-YGS2019-10-24T19:59:56+00:00

BLOG | by Tracy Schoenadel ... The NBA sparks into life this week, but which teams are providing the brightest flames as the season begins? We took a look at our Buzz metric to see which teams are enjoying the most positivity among the general population – and NBA fans – as the season begins.

NBA – Which teams are attracting the most positive chatter?SH-YGS2019-10-24T19:59:56+00:00

NFL’s brand enjoys its strongest start to the season for years

SH-YGS2019-11-06T15:03:35+00:00

BLOG | by Victor Gras ... Following a challenging start to the season last year, this year the NFL’s brand health is in its best start-of-season condition since at least 2014 among the general population.

NFL’s brand enjoys its strongest start to the season for yearsSH-YGS2019-11-06T15:03:35+00:00

By two to one Brits agree international football has a racism problem

SH-YGS2019-10-24T19:24:05+00:00

DATA INSIGHTS | by YouGov ... Following a deluge of racist abuse directed at the England players during their Euro 2020 qualifying match. Brits say it’s time players left the field if they are subject to racial insults from the fans. Most Brits think players should abandon games completely if unacceptable abuse continues after warnings.

By two to one Brits agree international football has a racism problemSH-YGS2019-10-24T19:24:05+00:00

NBA suffers from China crisis – both home and away

SH-YGS2019-10-15T16:48:13+00:00

BLOG | by Scott Horowitz ... As the row between the NBA and the Chinese state dies down, we thought we’d look at the metrics we track on the league to see what, if any, damage the brand sustained. So let’s take a look at the story the data tells us.

NBA suffers from China crisis – both home and awaySH-YGS2019-10-15T16:48:13+00:00

The Indian running boom – distance running’s big business for sponsors

SH-YGS2019-10-18T14:52:14+00:00

BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.

The Indian running boom – distance running’s big business for sponsorsSH-YGS2019-10-18T14:52:14+00:00

About SH-YGS