5 August 2021 ... As we enter the final weekend of the Tokyo Olympics, we explore the factors that have driven consumers in the United States and Great Britain to watch the sporting mega-event.

3 August 2021 ... With the Tokyo Olympics now in its final few days, we ask consumers in the United States and Great Britain about the importance they attach to the Summer Olympics.

2 August 2021 ... More than halfway into the Tokyo Olympics, we ask consumers in the United States and Great Britain to rate the quality of coverage so far.

30 July 2021 ... As NBC uses its Olympic broadcast rights to bolster its Peacock streaming service, our data shows Americans are more than twice as likely as Brits to be following the Games via a streaming service. 

29 July 2021 ... A spike in COVID-19 numbers in Tokyo has meant fans are barred from attending live Olympic events and venues largely devoid of spectators.

28 July 2021 ... After US gymnast Simon Biles withdrew from the all-around competition at the Tokyo Olympics, YouGov Sport asked Americans and Brits who is most responsible for the mental health of athletes.

27 July 2021 ... With a raft of new or returning Olympic events this year, YouGov found Brits are the most excited about skateboarding, while the Americans are most interested in baseball and softball.

26 July 2021 ... With over 20 medals apiece, Team USA and Team China are engaged in a tough tussle for the top spot at the Tokyo Olympics. It’s no surprise that 45% of Americans regard China as Team US‘s biggest rival at the event.