About SH-YGS

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So far SH-YGS has created 153 blog entries.

The Bundesliga is a four-horse race. But which teams are top of the table away from the pitch?

2020-02-14T12:28:15+00:00

BLOG | by Edgar Raposo ... The race for the Bundesliga is finely poised this season, with three traditional powerhouses – Bayern, Dortmund and Mönchengladbach – competing with fantasy-football story club RB Leipzig for the title. The four are separated by just four points in the table – but what are the differences between them off the field according to fans?

The Bundesliga is a four-horse race. But which teams are top of the table away from the pitch?2020-02-14T12:28:15+00:00

2020 Buzz Report – How the NBA, Premier League and Formula 1 compare around the world

2020-02-06T14:03:43+00:00

BLOG | by James Stibbs ... For the first time in our annual Buzz Report, we’ve examined the buzz which sports properties generate in markets around the world. While you can download the full report here, we also thought it would be interesting to compile some of the data for a blog.

2020 Buzz Report – How the NBA, Premier League and Formula 1 compare around the world2020-02-06T14:03:43+00:00

UK’s buzziest sports events – ranked

2020-02-05T19:15:13+00:00

NEWS | by YouGov Sport ... 7th edition of YouGov’s SportsIndex Buzz Report reveals events and teams which generated most positive chatter amongst UK public in 2019. For the first time, international data is also included.

UK’s buzziest sports events – ranked2020-02-05T19:15:13+00:00

SportsIndex 7th Annual Buzz Report

2020-02-05T18:33:54+00:00

REPORTS | by YouGov Sport ... With the Rugby World Cup, the FIFA Women’s World Cup and the ICC Cricket World Cup all taking place, 2019 was a year packed with sport. This 7th edition of our annual Buzz Report will tell you which England side created the most positive world cup noise in 2019, as well as answers to a host of other questions.

SportsIndex 7th Annual Buzz Report2020-02-05T18:33:54+00:00

UAE Football Today White Paper

2020-01-31T11:48:49+00:00

REPORTS | by YouGov Sport ... Our UAE Football Today white paper looks at the country’s perceptions of the world’s favourite sport, how its domestic league fares against its European neighbours and what drives the UAE’s love of football.

UAE Football Today White Paper2020-01-31T11:48:49+00:00

GERMANY – The NFL’s Growing Presence in German Life

2020-02-13T12:04:25+00:00

BLOG | by Edgar Raposo ... The NFL has a growing presence in German life and that is reflected by some of the data we collect on the league. Take, for example, its score for Quality which has been rising steadily for some time. So with the Super Bowl coming up, we thought we’d use our data to examine the German NFL fan and get to know him/her a little better.

GERMANY – The NFL’s Growing Presence in German Life2020-02-13T12:04:25+00:00

Are we raising a generation of helpless gamblers?

2020-01-23T16:23:53+00:00

BLOG | by Charlie Dundas ... With plenty of conversation in 2019 focused on young people and betting, we thought it would be interesting to look at the demographics of the UK’s gamblers. Our data shows that the gambling activity most likely to be undertaken by younger people (18-24-year-olds) is the purchase of scratchcards. Nearly one in five (19.1%) of this group has bought one in the past 12 months.

Are we raising a generation of helpless gamblers?2020-01-23T16:23:53+00:00

Football dominates UAE Prestige League – but no sign of Olympics

2020-01-17T10:00:58+00:00

BLOG | by Frank Saez ... This year, YouGov Sport is an official partner of the Sport Business Summit, organised by Leaders in partnership with the Abu Dhabi Sports Council. To mark our support for one of the region’s most prestigious events, we thought we’d investigate what the UAE perceives to be the world’s most prestigious sporting properties.

Football dominates UAE Prestige League – but no sign of Olympics2020-01-17T10:00:58+00:00

Can IPL’s Season 13 match Season 12’s record popularity?

2020-01-06T11:36:00+00:00

BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.

Can IPL’s Season 13 match Season 12’s record popularity?2020-01-06T11:36:00+00:00