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So far SH-YGS has created 162 blog entries.

Xbox owns the momentum moving into launch … PlayStation proves that value goes beyond price

2020-11-11T16:42:01+00:00

BLOG | by Nicole Pike ... This is the week! Xbox Series X & S consoles are arriving in the homes of those who pre-ordered...or those who masked up, waited in line, and drove across town to snag their system at a retail location. And, of course, PlayStation 5 will have its moment just two days from now. The console wars are officially on!

Xbox owns the momentum moving into launch … PlayStation proves that value goes beyond price2020-11-11T16:42:01+00:00

What does Champions League sponsorship deliver for brands?

2020-10-30T13:54:23+00:00

BLOG | by Joshua Marcus ... Talk of a European Super League in football refuses to go away as interested parties focus on maximizing the commercial return from Europe’s most popular sports format. While the tone of some proposals may sit uncomfortably with many fan groups and some clubs, our data suggests that sponsors are likely to follow the competition, whatever direction it takes.

What does Champions League sponsorship deliver for brands?2020-10-30T13:54:23+00:00

Do fans support Premier League staff and players taking the knee for BLM?

2020-10-19T15:26:41+01:00

SPORT DATA INSIGHT | ... There have been many changes made to top flight football since its return from lockdown. One change that has carried over from the tail end of last season is players and staff taking a knee before each game to display solidarity with the Black Lives Matter movement taking place across the world. We asked "Do fans approve of football players and staff taking a knee?".

Do fans support Premier League staff and players taking the knee for BLM?2020-10-19T15:26:41+01:00

Are punters responding differently to the COVID-19 pandemic?

2020-09-30T12:42:26+01:00

BLOG | by Charlie Dundas ... Many bookmakers will tell you that gamblers are a different breed to the rest of the general public. And as we have explored in previous columns, there is certainly some truth in that assertion. But there is a difference between looking at the demographic make-up of the gambler and examining their broader habits and attitudes.

Are punters responding differently to the COVID-19 pandemic?2020-09-30T12:42:26+01:00

Premier League 20/21: Who has played the best football in the opening days of the new season?

2020-09-29T12:37:37+01:00

BLOG | ... It has been an exciting start to the Premier League, with some teams performing better than expected and others not so much. With that in mind, what do Brits make of the teams so far? YouGov FootballIndex shows us which teams adults in the UK think have played the best quality football in the opening throes of the new normal.

Premier League 20/21: Who has played the best football in the opening days of the new season?2020-09-29T12:37:37+01:00

The many faces of sports fans across Europe

2020-10-28T19:49:48+00:00

REPORTS | by YouGov Sport ... In this report, we look at the different faces of sports fans across Europe. Given a shared hinterland in sport, brands and culture, there can be a tendency among sports marketers to assume Europeans share similar outlooks. But this report shows the opposite – and how these differences mean that even small adaptations in marketing strategies can reap rewards in a market. The report looks at sports audiences in eight markets – Denmark, France, Germany, Italy, Norway, Spain, Sweden and the UK.

The many faces of sports fans across Europe2020-10-28T19:49:48+00:00

Do AFL Fans support a night-time Grand Final?

2020-09-18T13:03:47+01:00

BLOG | by Liam Randell ... For more than 100 years the AFL Grand Final has stood as the premier event in Australia’s sporting calendar. The final this year will be very different, with the AFL breaking away from an MCG afternoon Grand Final to an evening spectacle hosted in Queensland at The Gabba. While debate is healthy, let’s use data and insights to see how things currently sit with the Australian public.

Do AFL Fans support a night-time Grand Final?2020-09-18T13:03:47+01:00

Tour de France unlikely to see a British winner in 2020 – but Impression for the event continues to defy gravity

2020-09-18T13:05:48+01:00

BLOG | by Sara Eddleston ... Over the past few years, Brits have been spoiled by the presence of home nation interest in the Tour de France. But this year, recent winners Geraint Thomas and Chris Froome weren’t selected by their team (renamed Ineos Grenadiers after their new sponsor), which features only one British rider – Luke Rowe. Like so many sporting events the race has also shifted in the calendar, putting it up against a different menu of sporting attractions. How have these factors affected perceptions of the race among the British public?

Tour de France unlikely to see a British winner in 2020 – but Impression for the event continues to defy gravity2020-09-18T13:05:48+01:00

As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?

2020-09-11T15:07:08+01:00

BLOG | by Victor Gras ... With the calendars of so many sporting events out of kilter in 2020, we wanted to take a look at whether the changes are affecting the public’s behavior towards them. Is the cluttered calendar good news for sport in general, specific sports, or bad news for all of them.

As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?2020-09-11T15:07:08+01:00
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