About SH-YGS

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So far SH-YGS has created 169 blog entries.

How big an impact will the retirement of the Holden brand in Australia have on V8 Supercars

2020-02-28T11:48:10+00:00

BLOG | by Liam Randell ... Holden has been a much-admired and loved brand for countless generations of Australians and its long and proud history won’t easily be forgotten. The announcement that Holden would cease operations came as a shock for many. YouGov Sport looks at how Australians, and more specifically Supercars fans, feel about the news and what kind of impact it will have on the sporting landscape going forward.

How big an impact will the retirement of the Holden brand in Australia have on V8 Supercars2020-02-28T11:48:10+00:00

What’s driving Hotels.com’s move into football?

2020-02-26T10:48:18+00:00

BLOG | by Charlie Dundas ... Travel brand Hotels.com extended its interests in football this week by signing a new deal with Ligue 1 club Olympique de Marseille. The sponsorship follows on from recent deals with English Premier League club Tottenham Hotspur and UEFA. We thought we’d take a quick look at our data to see if we could see what’s fueling this most recent move.

What’s driving Hotels.com’s move into football?2020-02-26T10:48:18+00:00

As trade winds hit HSBC’s sponsorship portfolio, where next for British Cycling?

2020-02-26T09:47:00+00:00

BLOG | by Charlie Dundas ... HSBC announced this week that it plans to prematurely end its eight-year sponsorship deal with British Cycling. The bank, which has also said that it will axe 35,000 jobs, has seen its profits fall by a third this year, leading to a number of changes – including to its sponsorship strategy. So where does that leave British Cycling as it prepares to head to Tokyo for this year’s Olympic Games?

As trade winds hit HSBC’s sponsorship portfolio, where next for British Cycling?2020-02-26T09:47:00+00:00

The Bundesliga is a four-horse race. But which teams are top of the table away from the pitch?

2020-02-14T12:28:15+00:00

BLOG | by Edgar Raposo ... The race for the Bundesliga is finely poised this season, with three traditional powerhouses – Bayern, Dortmund and Mönchengladbach – competing with fantasy-football story club RB Leipzig for the title. The four are separated by just four points in the table – but what are the differences between them off the field according to fans?

The Bundesliga is a four-horse race. But which teams are top of the table away from the pitch?2020-02-14T12:28:15+00:00

Old favorites, Olympics will be big draw for NBC’s new streaming service

2020-03-04T10:15:55+00:00

DATA INSIGHTS | by YouGov ... Classic shows will likely be the biggest draw to NBC’s forthcoming streaming service Peacock, according to ongoing data gathered by YouGov for Variety on America’s streaming habits. We asked Americans which aspect of the service they were most interested in. Of those aware of the service, 45 percent say they are interested in classic TV shows.

Old favorites, Olympics will be big draw for NBC’s new streaming service2020-03-04T10:15:55+00:00

2020 Buzz Report – How the NBA, Premier League and Formula 1 compare around the world

2020-02-06T14:03:43+00:00

BLOG | by James Stibbs ... For the first time in our annual Buzz Report, we’ve examined the buzz which sports properties generate in markets around the world. While you can download the full report here, we also thought it would be interesting to compile some of the data for a blog.

2020 Buzz Report – How the NBA, Premier League and Formula 1 compare around the world2020-02-06T14:03:43+00:00

UK’s buzziest sports events – ranked

2020-02-05T19:15:13+00:00

NEWS | by YouGov Sport ... 7th edition of YouGov’s SportsIndex Buzz Report reveals events and teams which generated most positive chatter amongst UK public in 2019. For the first time, international data is also included.

UK’s buzziest sports events – ranked2020-02-05T19:15:13+00:00

SportsIndex 7th Annual Buzz Report

2020-02-05T18:33:54+00:00

REPORTS | by YouGov Sport ... With the Rugby World Cup, the FIFA Women’s World Cup and the ICC Cricket World Cup all taking place, 2019 was a year packed with sport. This 7th edition of our annual Buzz Report will tell you which England side created the most positive world cup noise in 2019, as well as answers to a host of other questions.

SportsIndex 7th Annual Buzz Report2020-02-05T18:33:54+00:00

UAE Football Today White Paper

2020-01-31T11:48:49+00:00

REPORTS | by YouGov Sport ... Our UAE Football Today white paper looks at the country’s perceptions of the world’s favourite sport, how its domestic league fares against its European neighbours and what drives the UAE’s love of football.

UAE Football Today White Paper2020-01-31T11:48:49+00:00

GERMANY – The NFL’s Growing Presence in German Life

2020-02-13T12:04:25+00:00

BLOG | by Edgar Raposo ... The NFL has a growing presence in German life and that is reflected by some of the data we collect on the league. Take, for example, its score for Quality which has been rising steadily for some time. So with the Super Bowl coming up, we thought we’d use our data to examine the German NFL fan and get to know him/her a little better.

GERMANY – The NFL’s Growing Presence in German Life2020-02-13T12:04:25+00:00