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So far SH-YGS has created 146 blog entries.

Airbnb hopes Olympic deal will break its deadlock with sports fans

2019-11-18T17:57:28+00:00

BLOG | by Sara Eddleston ... As you may have seen, the IOC announced Airbnb as one of its TOP sponsors this week. The deal is the brand’s first foray into sports sponsorship and it will hope that the reported $500m investment will support a trajectory which has so far been pretty stratospheric.

Airbnb hopes Olympic deal will break its deadlock with sports fans2019-11-18T17:57:28+00:00

Indian Super League attracting younger audiences in what may be breakthrough season

2019-11-12T10:21:21+00:00

BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.

Indian Super League attracting younger audiences in what may be breakthrough season2019-11-12T10:21:21+00:00

Around the world with Global Fan Profiles: Which nations use OTT the most?

2019-11-06T15:02:32+00:00

BLOG | by Victor Gras ... To give you a glimpse of the power of our brand-new fanbase profiling tool, Global Fan Profiles, here’s one of a short series of blogs bringing it to life. In the first of our series we take a look at live online consumption in the top ten markets.

Around the world with Global Fan Profiles: Which nations use OTT the most?2019-11-06T15:02:32+00:00

Rugby World Cup final. A third of UK plan to watch, 13% with an alcoholic drink.

2019-11-01T22:29:12+00:00

BLOG | by Bruce Cook ... Tomorrow is set to be one of the biggest days in British sport for some time, with the England men’s rugby team playing in the final of the Rugby World Cup for the first time for almost 30 years. We thought we’d ask who plans to watch and how they plan to do it. Here’s a quick summary.

Rugby World Cup final. A third of UK plan to watch, 13% with an alcoholic drink.2019-11-01T22:29:12+00:00

UK – Rugby World Cup excitement set to overtake FIFA World Cup levels

2019-10-31T11:11:22+00:00

BLOG | by Bruce Cook ... While the Rugby World Cup may not enjoy the same global profile as its FIFA equivalent, there is no doubt that in rugby-playing nations it’s a big deal. But given that it’s been a pretty good year and a half for English teams competing in major tournaments, how does England’s progress to the Rugby World Cup final compare to other performances?

UK – Rugby World Cup excitement set to overtake FIFA World Cup levels2019-10-31T11:11:22+00:00

NBA – Which teams are attracting the most positive chatter?

2019-10-24T19:59:56+01:00

BLOG | by Tracy Schoenadel ... The NBA sparks into life this week, but which teams are providing the brightest flames as the season begins? We took a look at our Buzz metric to see which teams are enjoying the most positivity among the general population – and NBA fans – as the season begins.

NBA – Which teams are attracting the most positive chatter?2019-10-24T19:59:56+01:00

By two to one Brits agree international football has a racism problem

2019-10-24T19:24:05+01:00

DATA INSIGHTS | by YouGov ... Following a deluge of racist abuse directed at the England players during their Euro 2020 qualifying match. Brits say it’s time players left the field if they are subject to racial insults from the fans. Most Brits think players should abandon games completely if unacceptable abuse continues after warnings.

By two to one Brits agree international football has a racism problem2019-10-24T19:24:05+01:00