About SH-YGS

This author has not yet filled in any details.
So far SH-YGS has created 161 blog entries.

Australia | Sports, Fans and Social Issues in Under 3 Minutes

2020-07-06T18:56:09+01:00

BLOG | by Liam Randell ... Do Australian sports and teams do enough to address and support key social issues in Australia? Should brands and partners get involved? And with such a heavy cluster of issues where does sport even begin to identify what sports fans truly care about? Fortunately, our latest YouGov Profiles dataset has these questions covered for you.

Australia | Sports, Fans and Social Issues in Under 3 Minutes2020-07-06T18:56:09+01:00

As US sports make plans to return, are fans still engaged?

2020-07-03T14:32:52+01:00

BLOG | by Victor Gras ... In the almost complete live sports blackout, teams and leagues have been looking for new ways to maintain fan engagement. From esports to remote drafts, necessity has been the mother of invention for sports marketing teams across America. But how successful have their efforts been in ensuring that sport is still part of the conversation in these trying times?

As US sports make plans to return, are fans still engaged?2020-07-03T14:32:52+01:00

Analysis: COVID-19 and the return of German sport

2020-07-07T18:21:56+01:00

REPORTS | by YouGov Sport ... As we consider how sport can re-claim its place at the centre of German life, keeping track of what the public thinks will be a key consideration. Returning too soon or too late could have serious repercussions for sports administrators. At YouGov Sport, we are pleased to offer a helping hand in this regard. As the sports and entertainment specialist arm of YouGov, we ask Germans every day about their views on sport, on specific teams and leagues and – since the outbreak of COVID-19 – about sports fans’ views on that too. And we’re happy to share some of our insights with you in the shape of this special report.

Analysis: COVID-19 and the return of German sport2020-07-07T18:21:56+01:00

The Premier League returns, or is it too soon for kick off?

2020-07-06T14:34:53+01:00

BLOG | by Matt Mills ... After a long wait for fans, top tier football is finally set to resume in the UK on June 17th after being suspended due to the coronavirus back in March. Nearly half of adults think it’s too soon for the return of top level football, but fans are split. Let's look at the research.

The Premier League returns, or is it too soon for kick off?2020-07-06T14:34:53+01:00

During this quiet period for the major leagues, have other sports been making ground?

2020-06-15T10:01:22+01:00

BLOG | by Victor Gras ... While most seasons remain suspended – or at least have yet to begin – there are still a few nuggets of live action giving sports fans good reasons to tune back into their cable subscriptions. We thought we’d take a look at a few of those active sports to see how they are performing.

During this quiet period for the major leagues, have other sports been making ground?2020-06-15T10:01:22+01:00

Football fan culture: Liverpool come out top but the bigger story is the north/south divide

2020-07-02T12:03:30+01:00

BLOG | by Charlie Dundas ... As you may have seen (particularly if you’re a Manchester United or Liverpool fan), we launched our new FootballIndex tool in the UK last week. This week we’re mining it again to see how the public’s perception of clubs’ fan culture differs across the age groups.

Football fan culture: Liverpool come out top but the bigger story is the north/south divide2020-07-02T12:03:30+01:00

Defining Fans in the time of COVID-19: It Matters

2020-06-05T16:17:18+01:00

BLOG | by Chris Todd ... The absence of live sporting events threatens the old ways of counting and understanding fans. This doesn’t have to be the case. Simply put, times have changed … how people are spending their time, what they’re consuming and how they’re consuming are vastly different compared to 3 months ago.

Defining Fans in the time of COVID-19: It Matters2020-06-05T16:17:18+01:00

Liverpool now the UK’s favourite football team – says new YouGov FootballIndex tracker

2020-07-02T11:51:45+01:00

NEWS | by YouGov Sport Liverpool now the UK’s favourite football team – says new YouGov FootballIndex tracker. New tool also reveals the factors driving UK clubs’ popularity. To mark the launch of our new tool – YouGov FootballIndex – we’ve ranked the UK’s favourite footballing sides.

Liverpool now the UK’s favourite football team – says new YouGov FootballIndex tracker2020-07-02T11:51:45+01:00