About SH-YGS

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So far SH-YGS has created 111 blog entries.

Title Sponsorships worth the money? EFL Trophy & Checkatrade Impact Analysis

2019-06-20T11:55:33+01:00

BLOG | by Ewan Tait ... In April, we published analysis on whether title sponsorships were still worth the money. The results of the EFL Trophy and Checkatrade deal were so interesting that we thought we’d take a deeper dive into the relationship to see what further insight we could take.

Title Sponsorships worth the money? EFL Trophy & Checkatrade Impact Analysis2019-06-20T11:55:33+01:00

English cricket fans suffer fair-play crisis of confidence

2019-05-30T12:41:49+01:00

NEWS | by YouGov Sport ... Ahead of this week’s Cricket World Cup, a new poll of more than 6,500 people world wide reveals English cricket fans as among the least likely in the world to believe their national team upholds the highest standards of fair play.

English cricket fans suffer fair-play crisis of confidence2019-05-30T12:41:49+01:00

Bundesliga on tour – China’s favourite German teams

2019-05-22T10:42:41+01:00

BLOG | by Edgar Raposo ... German soccer clubs are heading around the world this pre-season. FC Bayern München and Borussia Dortmund will travel to the States, while VfL Wolfsburg, Eintracht Frankfurt and Borussia Mönchengladbach will head in the opposite direction to play games in China. With that in mind, we thought we’d take a look at the followings for German clubs in China.

Bundesliga on tour – China’s favourite German teams2019-05-22T10:42:41+01:00

Four consumption habits of fans of NBA playoff teams

2019-05-20T18:01:12+01:00

BLOG | by Tracy Schoenadel ... We thought we’d take a look at the habits of fans of successful NBA teams. Our sample here is NBA fans who support one of the four remaining playoff teams (Golden State Warriors, Portland Trailblazers, Milwaukee Bucks and the Toronto Raptors). The analysis delivered some genuinely interesting results.

Four consumption habits of fans of NBA playoff teams2019-05-20T18:01:12+01:00

Series for esports Insider: The data behind America’s perception of esports

2019-05-01T10:39:01+01:00

BLOG | by Victor Gras ... Every day, as part of its SportsIndex service, YouGov Sport asks Americans their perceptions of esports games, tournaments and publishers – as well as recording the habits and preferences of gamers themselves. In the first of a series of pieces exclusive to esports Insider, YouGov Sport delves into some of this data.

Series for esports Insider: The data behind America’s perception of esports2019-05-01T10:39:01+01:00

FootballIndex – How much competition do MLS clubs face from Europe?

2019-04-25T13:49:15+01:00

BLOG | by Ted Harwood ... As David Beckham’s dream of establishing a Miami-based Major League Soccer club draws closer to realisation, we thought we’d compare the popularity of US and European soccer teams in the States. The data makes for interesting reading.

FootballIndex – How much competition do MLS clubs face from Europe?2019-04-25T13:49:15+01:00