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So far SH-YGS has created 176 blog entries.

YouGov acquires Canadian sports research firm Charlton Insights

2021-05-03T12:42:51+01:00

NEWS | by YouGov Sport YouGov has expanded its sports presence in North America with the acquisition of Toronto-based research and consulting agency Charlton Insights. They have been wholly acquired by YouGov on a three year earn-out tied to establishing YouGov Sport’s presence in Canada. Established in 1995, Charlton Insights is a business built on long-term relationships with major brands, teams and leagues in Canada, including the NHL, NBA and MLB.

YouGov acquires Canadian sports research firm Charlton Insights2021-05-03T12:42:51+01:00

YouGov launches Global Fan Profiles – the most complete data in esports

2021-02-18T10:44:25+00:00

NEWS | by YouGov Sport YouGov has enhanced its Global Fan Profiles tool so properties, sponsors and rights holders can now track fan sentiment and attitudes in esports. The new tool drives better decisions in esports sponsorships and partnerships and has data on title, event, and team affinity across key markets showing how esports fans differ between and within countries.

YouGov launches Global Fan Profiles – the most complete data in esports2021-02-18T10:44:25+00:00

Six Nations Championship tops YouGov’s annual Buzz ranking in the UK

2021-02-05T20:31:12+00:00

BLOG | by YouGov Sport ... For the first time since we began our official Buzz reports, the Six Nations Rugby Championship tops our UK ranking. And thanks to the disjointed nature of this year’s sporting calendar, it scored well enough to make it into our top ten more than once.

Six Nations Championship tops YouGov’s annual Buzz ranking in the UK2021-02-05T20:31:12+00:00

2021 wishlist: What sports would consumers most like to see in-person?

2021-01-06T19:32:43+00:00

BLOG | by YouGov Sport ... If money or geography were not an issue, many consumers would consider attending the Olympics live in-person. By looking at Consideration scores, continuously collected YouGov SportsIndex data shows which events or leagues a COVID-weary public would most like to see in six key markets as we turn the page on 2020.

2021 wishlist: What sports would consumers most like to see in-person?2021-01-06T19:32:43+00:00

White Paper | Mobile gamers around the globe in 24 markets

2020-12-01T18:16:20+00:00

SPORT DATA INSIGHT | ... Mobile games have come a long way. If the platform was initially limited to simple monochrome titles such as Nokia’s Snake, it has since become a diverse and growing ecosystem – one where apps such as Candy Crush Saga and Bejeweled sit side by side with complex, tactical multiplayer experiences like Call of Duty and Fortnite.  YouGov’s new white paper, Gaming and Esports: The Next Generation, examines gamers in 24 international markets across a range of regions. 

White Paper | Mobile gamers around the globe in 24 markets2020-12-01T18:16:20+00:00

The less-is-more approach at The Masters is working for brands

2020-12-01T12:28:54+00:00

BLOG | by YouGov Sport ... The Masters is unlike any other golf tournament, or any other major sporting event for that matter. There are only a handful of corporate sponsors, there are no logos on the course, and brands must follow extremely strict rules around promotion.

The less-is-more approach at The Masters is working for brands2020-12-01T12:28:54+00:00

Xbox owns the momentum moving into launch … PlayStation proves that value goes beyond price

2020-11-11T16:42:01+00:00

BLOG | by Nicole Pike ... This is the week! Xbox Series X & S consoles are arriving in the homes of those who pre-ordered...or those who masked up, waited in line, and drove across town to snag their system at a retail location. And, of course, PlayStation 5 will have its moment just two days from now. The console wars are officially on!

Xbox owns the momentum moving into launch … PlayStation proves that value goes beyond price2020-11-11T16:42:01+00:00

What does Champions League sponsorship deliver for brands?

2020-10-30T13:54:23+00:00

BLOG | by Joshua Marcus ... Talk of a European Super League in football refuses to go away as interested parties focus on maximizing the commercial return from Europe’s most popular sports format. While the tone of some proposals may sit uncomfortably with many fan groups and some clubs, our data suggests that sponsors are likely to follow the competition, whatever direction it takes.

What does Champions League sponsorship deliver for brands?2020-10-30T13:54:23+00:00

Do fans support Premier League staff and players taking the knee for BLM?

2020-10-19T15:26:41+01:00

SPORT DATA INSIGHT | ... There have been many changes made to top flight football since its return from lockdown. One change that has carried over from the tail end of last season is players and staff taking a knee before each game to display solidarity with the Black Lives Matter movement taking place across the world. We asked "Do fans approve of football players and staff taking a knee?".

Do fans support Premier League staff and players taking the knee for BLM?2020-10-19T15:26:41+01:00
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