We’ve built strong and lasting client relationships that put an emphasis on delivering robust and insightful research. Success for our clients is what drives us and that is central to everything we do.
MEDIA & AUDIENCE INSIGHTS
YouGov Sport provides Extreme E with expert insights to understand their audience and potential markets
Extreme E is a radical new electric off-road racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues.
The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.
Since its inception in 2018, Extreme E has been working with YouGov Sport to garner information about the championship’s audience and their attitudes towards fighting climate change, a key aim of the series. YouGov Sport have provided continuous analysis of the media and sponsorships landscapes.
“As a start-up it is essential for Extreme E to understand its audience and potential markets, and YouGov Sport has been instrumental in defining that.
It has delivered data and insights that have helped shape our strategy to ensure our product is both relevant and interesting.”
Chief Marketing Officer, Extreme E
GLOBAL MEDIA RESEARCH
& CONSUMER INSIGHT
YouGov Sport are the official research partner of the ATP conducting media tracking and evaluation services for every match across 68 international tournaments each year.
SPONSOR BRAND TRACKER
& ‘ALWAYS ON, ALL MEDIA’
Following the 2014 FIFA World Cup, The Football Association (The FA) took the decision to consolidate suppliers of media research and consumer insight. At the heart of what the FA were looking for was a more rounded assessment of the value delivered to sponsors that went beyond simply media numbers.
SUPPORTING AN EVOLVING AND EXPANDING COMMERCIAL STRATEGY
YouGov Sport is the exclusive research partner to conduct all global media auditing and tracking and evaluation for the International Cricket Council (ICC) and its commercial partners at its events.
RUGBY LEAGUE WORLD CUP 2021
YouGov Profiles platform helps deliver sponsorship success for RLWC2021
The Rugby League World Cup has been the pinnacle of international rugby league since 1954. Now contested every 4-years, with a series of qualification tournaments leading up to it, the RLWC is open to all full and affiliate members of the International Rugby League (IRL). In 2021, for the first time, the men’s, women’s and wheelchair competitions will be staged in a single, celebratory event.
In November 2020, the RLWC announced Cazoo, the UK’s leading online car retailer, to become Principal Sponsor of the tournament.
Sponsor value comes in many forms. YouGov Sport worked with the RLWC, to provide the critical proof of these values, demonstrating key brand drivers for Cazoo – and for other RLWC sponsors.
“We’re thrilled to see Rugby League World Cup 2021 announce such a significant sponsorship deal with Cazoo today as Principal Sponsor for the event. It is particularly pleasing to work with a rights holder partner who puts the YouGov Profiles platform of insight and data to such good use in crafting compelling sponsorship propositions, even in these odd times.”
Commercial Director, YouGov Sport