The Rugby League World Cup has been the pinnacle of international rugby league since 1954. Now contested every 4-years, with a series of qualification tournaments leading up to it, the RLWC is open to all full and affiliate members of the International Rugby League (IRL). In 2021, for the first time, the men’s, women’s and wheelchair competitions will be staged in a single, celebratory event.
In November 2020, the RLWC announced Cazoo, the UK’s leading online car retailer, to become Principal Sponsor of the tournament.
Sponsor value comes in many forms. YouGov Sport worked with the RLWC, to provide the critical proof of these values, demonstrating key brand drivers for Cazoo – and for other RLWC sponsors.