2021 BUZZ

The world’s top-ranked events across ten markets.

YouGov Sport’s annual Buzz Report will make different reading to previous years. We have made changes to the scope of the report by including data we now collect on leagues and events from around the world. Instead of being largely focused on the UK, this year’s global report allows us to truly see what the world’s top-ranked events are across ten markets.


The data included throughout the report comes from one of YouGov Sport’s signature capabilities, SportsIndex.

SportsIndex operates in 34 markets across the world, tracking 200 key domestic and international properties across 30 sports. Twenty-one properties are tracked in every single market. This tool gives our clients the capability to do everything from measuring the effect of yesterday’s news headlines to establishing a season-on-season trend stretching back years. And because it operates internationally, users can track and compare properties across the world.

Learn more about SportsIndex here.

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