BLOG | by YouGov Sport

Buzziest MLB teams in the first month of the 2022 season

The New York Mets, leader of the east division of the National League, saw the highest brand uplift during the first month of the 2022 season of any Major League Baseball team.

A club’s Buzz score is a net measure based on responses to two questions: “Over the past two weeks, which of the following teams have you heard something positive about?” and “Now which of the following teams have you heard something negative about?”. By calculating the difference between these two scores, we create our Buzz metric.

The Mets saw an 11-point month-over-month rise in their Buzz score among baseball fans compared to the month prior, which was dominated by spring training. The team has been credited with a strong starting rotation that consistently produces runs, as well as a strong clubhouse.

While the Chicago White Sox have had a middling start to their season, they have seen their Buzz score substantially increase this past month, posting a seven-point hike. While the team remains in third place in AL Central as of this writing, expectations are high for the team to skyrocket as the season progresses.

The Colorado Rockies saw a six-point increase in Buzz score over the first month of regular season play this season, after dismal records coming out of the 2021 and 2020 seasons.

The San Francisco Giants, not seen by many as a World Series contender, still clocked a notable 5.4-point Buzz score increase this past month.

The New York Yankees, perhaps the hottest team in the league right now with one of the best records in baseball, comes in fifth place on our list, with a month-over-month Buzz score increase of five points.

Rounding out the top 10 teams with the highest Buzz score increase are the San Diego Padres (+4.9), Detroit Tigers (+4.7), Cleveland Guardians (+4.5), Milwaukee Brewers (+4.2), and the Los Angeles Angels (+4.2).

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Methodology: Buzz score is based on the questions: “Over the past two weeks, which of the following teams have you heard something positive about?” and “Now which of the following teams have you heard something negative about?” and delivered as a net score between –100 and +100. Scores reported represent the change between the 30-day daily average between March 11 – April 9, 2022 and April 10 – May 9, 2022. Scores are based on an average daily sample size of 256 baseball fans in the US.