Tokyo Olympics | Which nations are getting most excited about the Games?

2019-08-29T13:53:35+01:00

BLOG | by Bruce Cook ... Every day, we ask people around the world for their views on domestic and international sports events and leagues. The Summer Olympic Games is one of the properties we track in each of the 38 countries where our YouGov SportsIndex service operates. So, a year out, we looked at Buzz – one of 16 metrics - to find out where next year’s Olympics are making the biggest noise.

Tokyo Olympics | Which nations are getting most excited about the Games?2019-08-29T13:53:35+01:00

Six Nations Breakdown | Buzz is Back

2019-04-22T11:10:34+01:00

BLOG | by Bruce Cook ... Earlier this year, we described in our SportsIndex Buzz Report how the 2018 version of the Six Nations Championship had fallen into the shadow of the year’s many big events. We predicted that the tournament would stage a comeback on its peak Buzz score in 2019. And when we took a look at the data this week, that’s exactly what it’s done – and some.

Six Nations Breakdown | Buzz is Back2019-04-22T11:10:34+01:00

UAE Buzzing for Asian Cup success – beating interest in FIFA Club World Cup

2019-02-22T08:49:57+01:00

BLOG | by Bruce Cook ... As the UAE’s football team enjoys its historic AFC Asian Cup run, our data shows that people in the country are absolutely buzzing about the event. Our SportsIndex service collects the views of UAE residents every day on more than 40 sports tournaments and events and it reveals that excitement about the Asian Cup has reached record levels.

UAE Buzzing for Asian Cup success – beating interest in FIFA Club World Cup2019-02-22T08:49:57+01:00

Guinness Six Nations deal looks like excellent value for black stuff

2019-02-22T09:17:35+01:00

BLOG | by Bruce Cook ... As the Guinness advert goes, good things come to those who wait. For The Six Nations new sponsorship deal, that’s definitely the case. The Championship’s new title partnership with Guinness, announced this week, reportedly delivers a relatively modest £6m in year one but that amount is set to double by the end of its six-year deal. So does that represent a good deal for the black stuff?

Guinness Six Nations deal looks like excellent value for black stuff2019-02-22T09:17:35+01:00