What do British sports-watchers want to see on TV now?
SH-YGS2020-03-27T09:53:57+00:00BLOG | by Charlie Dundas ... In the absence of much live sport, we asked British people what they want to see on TV instead. Here’s what they told us.
What’s driving Hotels.com’s move into football?
SH-YGS2020-02-26T10:48:18+00:00BLOG | by Charlie Dundas ... Travel brand Hotels.com extended its interests in football this week by signing a new deal with Ligue 1 club Olympique de Marseille. The sponsorship follows on from recent deals with English Premier League club Tottenham Hotspur and UEFA. We thought we’d take a quick look at our data to see if we could see what’s fueling this most recent move.
As trade winds hit HSBC’s sponsorship portfolio, where next for British Cycling?
SH-YGS2020-02-26T09:47:00+00:00BLOG | by Charlie Dundas ... HSBC announced this week that it plans to prematurely end its eight-year sponsorship deal with British Cycling. The bank, which has also said that it will axe 35,000 jobs, has seen its profits fall by a third this year, leading to a number of changes – including to its sponsorship strategy. So where does that leave British Cycling as it prepares to head to Tokyo for this year’s Olympic Games?
Are we raising a generation of helpless gamblers?
SH-YGS2020-01-23T16:23:53+00:00BLOG | by Charlie Dundas ... With plenty of conversation in 2019 focused on young people and betting, we thought it would be interesting to look at the demographics of the UK’s gamblers. Our data shows that the gambling activity most likely to be undertaken by younger people (18-24-year-olds) is the purchase of scratchcards. Nearly one in five (19.1%) of this group has bought one in the past 12 months.
Annual health check for the betting industry
SH-YGS2020-01-06T12:06:17+00:00BLOG | by Charlie Dundas ... Given that this is our end-of-year column, we thought it would be interesting to review some of the 16 metrics we track against betting brands every day by looking at the performance of the sector as whole over the past 12 months.
Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere
SH-YGS2019-12-02T12:03:02+00:00BLOG | by Charlie Dundas ... When William Hill announced that it was to change its CEO in September, it was no accident that Philip Bowcock’s successor was the company’s former digital chief, Ulrik Bengtsson. The appointment is consistent with William Hill’s strategy to become a digitally-led company, but given the sector’s journey from high street to online what does the future hold for the UK’s betting shops?
As Flutter strengthens in the US, how ready for sports betting are American fans?
SH-YGS2019-11-06T13:38:01+00:00BLOG | by Charlie Dundas ... With Flutter acting to strengthen its foothold in the US market through its acquisition of The Stars Group this month, we thought we would take a look at American’s views on sports betting.
What makes people in major football markets attend games?
SH-YGS2019-10-09T11:52:07+01:00BLOG | by Charlie Dundas ... With all football seasons across Europe now well-underway, we have been thinking about what draws people to attend matches – and whether those factors differ across leagues. So we polled football fans in five countries which are home to major soccer leagues and asked these supporters what made them turn up each week – as well as what keeps them away. As you might expect, we found some interesting differences between markets.
The most valuable real estate in Merseyside. The front of Liverpool’s shirt
SH-YGS2019-10-09T09:23:22+01:00BLOG | by Charlie Dundas ... As you may have read this month, sports apparel manufacturer New Balance is taking Liverpool FC to court to extend its kit deal with the club. Reports suggest that New Balance matched Nike’s offer, as they were entitled to under a clause in their current contract, only for the Reds to plough ahead with a deal with the Oregon-based manufacturer regardless. We thought we’d take a look at why New Balance is quite so keen to renew its deal with the club.
Do gamblers use social differently to the rest of the population?
SH-YGS2019-09-27T06:17:24+01:00BLOG | by Charlie Dundas ... Later this autumn, YouGov will be publishing a White Paper which tackles honesty on social media platforms. It will cover attitudes towards the importance of honesty on these networks and ask whether we are more or less forgiving of unreliable content when it comes from, for example, influencers or companies. Read also … And has 32Red’s Wayne Rooney sponsorship shifted the needle yet?