A third of sports fans are environmentalists, but not all fans are equal

2022-04-25T16:49:47+01:00

BLOG | by Charlie Dundas ... Ahead of Earth Day 2022, we dive into YouGov Profiles data to examine the share of fans of various sports who consider themselves environmentalists. We also try to understand whether environmentalist sports fans respond positively to brand purpose in messaging.

A third of sports fans are environmentalists, but not all fans are equal2022-04-25T16:49:47+01:00

What do cricket fans make of BT Sport’s Ashes deal?

2022-02-02T10:59:20+00:00

BLOG | by Charlie Dundas ... The 2021/22 Ashes series is being broadcast on BT Sport, marking a departure from the Sky Sports coverage which English cricket fans have become used to. The broadcaster snapped up the Ashes rights as part of a four-year deal with Cricket Australia.

What do cricket fans make of BT Sport’s Ashes deal?2022-02-02T10:59:20+00:00

Which sports fans are most likely to make a bet?

2020-12-10T18:47:46+00:00

BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?

Which sports fans are most likely to make a bet?2020-12-10T18:47:46+00:00

Top five sports properties for Buzz. Britons were talking about these sports most in October.

2020-11-13T10:11:14+00:00

BLOG | by Charlie Dundas ... The Six Nations Rugby Championship – in stasis since the start of the pandemic lockdowns in March – finally returned in October, offering British fans an escape to a pre-COVID world, just as they faced a second wave of shutdowns.

Top five sports properties for Buzz. Britons were talking about these sports most in October.2020-11-13T10:11:14+00:00

Are punters responding differently to the COVID-19 pandemic?

2020-09-30T12:42:26+01:00

BLOG | by Charlie Dundas ... Many bookmakers will tell you that gamblers are a different breed to the rest of the general public. And as we have explored in previous columns, there is certainly some truth in that assertion. But there is a difference between looking at the demographic make-up of the gambler and examining their broader habits and attitudes.

Are punters responding differently to the COVID-19 pandemic?2020-09-30T12:42:26+01:00

It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sell

2020-07-29T12:59:08+01:00

BLOG | by Charlie Dundas ... These are challenging times for football clubs looking to renew or strike fresh deals – which is why it’s never been as important for commercial teams to really understand their club’s brand health.

It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sell2020-07-29T12:59:08+01:00

AS Roma is redefining what it means to be a football club. But is it working?

2020-07-21T16:02:33+01:00

BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.

AS Roma is redefining what it means to be a football club. But is it working?2020-07-21T16:02:33+01:00
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