Charlie Dundas – YouGov Sport (SMG Insight)

What makes people in major football markets attend games?

SH-YGS2019-10-09T11:52:07+01:00

BLOG | by Charlie Dundas ... With all football seasons across Europe now well-underway, we have been thinking about what draws people to attend matches – and whether those factors differ across leagues. So we polled football fans in five countries which are home to major soccer leagues and asked these supporters what made them turn up each week – as well as what keeps them away. As you might expect, we found some interesting differences between markets.

What makes people in major football markets attend games?SH-YGS2019-10-09T11:52:07+01:00

The most valuable real estate in Merseyside. The front of Liverpool’s shirt

SH-YGS2019-10-09T09:23:22+01:00

BLOG | by Charlie Dundas ... As you may have read this month, sports apparel manufacturer New Balance is taking Liverpool FC to court to extend its kit deal with the club. Reports suggest that New Balance matched Nike’s offer, as they were entitled to under a clause in their current contract, only for the Reds to plough ahead with a deal with the Oregon-based manufacturer regardless. We thought we’d take a look at why New Balance is quite so keen to renew its deal with the club.

The most valuable real estate in Merseyside. The front of Liverpool’s shirtSH-YGS2019-10-09T09:23:22+01:00

Do gamblers use social differently to the rest of the population?

SH-YGS2019-09-27T06:17:24+01:00

BLOG | by Charlie Dundas ... Later this autumn, YouGov will be publishing a White Paper which tackles honesty on social media platforms. It will cover attitudes towards the importance of honesty on these networks and ask whether we are more or less forgiving of unreliable content when it comes from, for example, influencers or companies. Read also … And has 32Red’s Wayne Rooney sponsorship shifted the needle yet?

Do gamblers use social differently to the rest of the population?SH-YGS2019-09-27T06:17:24+01:00

BetUK’s Premiership Rugby deal will hang on conversion of fans

SH-YGS2019-06-18T09:33:35+01:00

BLOG | by Charlie Dundas ... Last month, Premiership Rugby, the UK’s leading domestic rugby union competition, announced that Bet UK would become the league’s official betting partner.

BetUK’s Premiership Rugby deal will hang on conversion of fansSH-YGS2019-06-18T09:33:35+01:00

Betting Firms: more to be done to get public onside with industry

SH-YGS2019-05-20T15:14:58+01:00

BLOG | by Charlie Dundas ... As the sector sets up a new trade association to head off regulatory threats, our data suggests that one of its first tasks may well be to address current public perceptions of the industry.

Betting Firms: more to be done to get public onside with industrySH-YGS2019-05-20T15:14:58+01:00

City or United … who is winning the battle of Manchester around the world?

SH-YGS2019-04-22T09:45:05+01:00

BLOG | by Charlie Dundas ... The light blue half of Manchester has certainly been getting the better of its red neighbours in recent years, with two league titles in the past five years for City compared to the blank drawn by United. But while that record may hurt Reds fans in the city, what does it mean for their followings around the world?

City or United … who is winning the battle of Manchester around the world?SH-YGS2019-04-22T09:45:05+01:00

English football’s battle for foreign fans is fierce. But who is winning?

SH-YGS2019-02-22T09:21:00+01:00

BLOG | by Charlie Dundas ... While the English Premier League is one of football’s most competitive leagues, its fiercest fight may well be to win the hearts of fans in foreign markets. For some time, the bigger teams have invested heavily in building engagement in key markets so we thought we’d use our new SportsIndex service to see how successful they’ve been.

English football’s battle for foreign fans is fierce. But who is winning?SH-YGS2019-02-22T09:21:00+01:00