The affluent sports fan – where to find them, what makes them buy and what will give them a good time

2020-07-08T16:47:44+01:00

BLOG | by Chris Todd ... At YouGov Sport, we’re able to draw on our panel of 9m people around the world to really discover what the world is thinking. Our research and insight tools are designed to help marketers understand their core audience, their preferences and attitudes and turn that insight into meaningful action.

The affluent sports fan – where to find them, what makes them buy and what will give them a good time2020-07-08T16:47:44+01:00

Defining Fans in the time of COVID-19: It Matters

2020-06-05T16:17:18+01:00

BLOG | by Chris Todd ... The absence of live sporting events threatens the old ways of counting and understanding fans. This doesn’t have to be the case. Simply put, times have changed … how people are spending their time, what they’re consuming and how they’re consuming are vastly different compared to 3 months ago.

Defining Fans in the time of COVID-19: It Matters2020-06-05T16:17:18+01:00
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