BLOG | by Edgar Raposo ... The race for the Bundesliga is finely poised this season, with three traditional powerhouses – Bayern, Dortmund and Mönchengladbach – competing with fantasy-football story club RB Leipzig for the title. The four are separated by just four points in the table – but what are the differences between them off the field according to fans?
BLOG | by Edgar Raposo ... The NFL has a growing presence in German life and that is reflected by some of the data we collect on the league. Take, for example, its score for Quality which has been rising steadily for some time. So with the Super Bowl coming up, we thought we’d use our data to examine the German NFL fan and get to know him/her a little better.
BLOG | by Edgar Raposo ... This week, Lufthansa announced an extension of its sponsorship deal with Deutscher Fußball-Bund (DFB), Germany’s national football federation.
BLOG | by Edgar Raposo ... German soccer clubs are heading around the world this pre-season. FC Bayern München and Borussia Dortmund will travel to the States, while VfL Wolfsburg, Eintracht Frankfurt and Borussia Mönchengladbach will head in the opposite direction to play games in China. With that in mind, we thought we’d take a look at the followings for German clubs in China.
BLOG | by Edgar Raposo ... With every German team facing an English side in the last 16 of the Champions League this season, we thought we would take a look at the perceptions of the property in the two countries. So first of all, which nation is most likely to watch the Champions League?
BLOG | by Edgar Raposo ... YouGov Sport (SMG Insight) today reveals some of sports fans’ favourite brands. By using the data we collect every day as part of our Profiles service, we have looked at a range of categories to see which brands sports fans are currently customers of. We’ve also looked at how much their buying habits are different from those of the German general public.
NEWS | by YouGov Sport ... YouGov Sport has appointed leading industry expert Edgar Raposo as Senior Sales Manager, meeting growing client demand for sport and sponsorship research in the German market. Edgar will be tasked with introducing YouGov Sport’s pioneering research services and expertise to Germany’s sports industry, including rightsholders, agencies and sponsors.