Joseph Eapen – YouGov Sport (SMG Insight)

Indian Super League attracting younger audiences in what may be breakthrough season

SH-YGS2019-11-12T10:21:21+00:00

BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.

Indian Super League attracting younger audiences in what may be breakthrough seasonSH-YGS2019-11-12T10:21:21+00:00

The Indian running boom – distance running’s big business for sponsors

SH-YGS2019-10-18T14:52:14+00:00

BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.

The Indian running boom – distance running’s big business for sponsorsSH-YGS2019-10-18T14:52:14+00:00

Even with higher price tags, IPL sponsorship still looks like good value

SH-YGS2019-04-22T09:32:08+00:00

BLOG | by Joseph Eapen ... With the VIVO IPL now well underway, we thought it was time to start looking at its performance for sponsors. Let’s take a quick look at some of the data we’ve collected around the tournament based on what we’ve seen so far.

Even with higher price tags, IPL sponsorship still looks like good valueSH-YGS2019-04-22T09:32:08+00:00

Schedule clash – what happens when two major leagues share the same piece of the calendar

SH-YGS2019-02-22T09:47:23+00:00

BLOG | by Joseph Eapen ... When David James’s Kerala Blasters kicked off Hero Indian Super League’s fifth season against Steve Coppell’s ATK in September, organisers were no doubt hoping to build on the success of the last season. But this year, as well as playing against each other, ISL teams will also be facing new competition – the burgeoning Vivo Pro Kabaddi League.

Schedule clash – what happens when two major leagues share the same piece of the calendarSH-YGS2019-02-22T09:47:23+00:00

Plenty of space for sports beside cricket in Indian sports market

SH-YGS2019-02-22T10:09:19+00:00

BLOG | by Joseph Eapen ... New figures released today by YouGov Sport/SMG Insight show that awareness of Indian domestic sporting properties is blossoming, with 13 different leagues or tournaments being familiar to at least 10% of the Indian population. • PKL gives IPL run for its money but many other sports have good visibility. This continues our series of research we are conducting into the Indian sports market.

Plenty of space for sports beside cricket in Indian sports marketSH-YGS2019-02-22T10:09:19+00:00

Unveiled – India’s favourite IPL teams and players

SH-YGS2019-02-22T11:38:51+00:00

BLOG | by Joseph Eapen ... In data we can release today, we unveil India’s favourite Indian Premier League (IPL) teams and players. In a survey conducted by YouGov Sport (SMG Insight), Chennai Super Kings come out on top – the favourite team of a remarkable one in three of those we asked. This continues our series of research we are conducting into the Indian sports market.

Unveiled – India’s favourite IPL teams and playersSH-YGS2019-02-22T11:38:51+00:00

New data shows that Indians value more than just cricketing achievements in sport

SH-YGS2018-07-31T10:22:35+00:00

BLOG | by Joseph Eapen ... New data collected by YouGov/SMG Insight has revealed that Indians take pride in a wide range of non-cricketing sporting achievements – despite opinions to the contrary. The polling uncovers that, even amid a sea of cricketing coverage, there are plenty of sporting stories which break through to register with the public - making Indians proud of a wide range of achievements.

New data shows that Indians value more than just cricketing achievements in sportSH-YGS2018-07-31T10:22:35+00:00

How to increase your sponsorship value by a factor of five – A lesson from the IPL

SH-YGS2018-03-28T14:07:17+00:00

BLOG | by Joseph Eapen ... The list of established sports which have secured a five-fold increase in the value of consecutive sponsorship deals is not a long one. So when mobile manufacturer Vivo renewed its title sponsorship of the Indian Premier League last year, it came as a surprise to many that its rights holder, the Board of Control for Cricket in India (BCCI), had secured a 554% uplift in the value of the contract. The size of Vivo’s winning bid raised eyebrows. But, as we can show, put into context, there was a strong case for a big increase in deal value. Let's see why.

How to increase your sponsorship value by a factor of five – A lesson from the IPLSH-YGS2018-03-28T14:07:17+00:00