BLOG | by Lance Fraenkel ... As NFL fans say goodbye to the end of a Patriots era, we wanted to look at what effect Tom Brady’s move south has had on public perceptions of the two teams.
BLOG | by Lance Fraenkel ... We wrote last year about the unusually long-term sponsorships which the US Open Tennis Championship enjoys. The tournament has three Official Partners, with four brands benefiting – American Express, Emirates, Chase and JP Morgan. This year, we thought we would take a look at which of these brands was making the most of its tennis partnerships.
BLOG | by Lance Fraenkel ... With the opening NFL game of the season just a few weeks away, the pundits are already in full flow with their Super Bowl predictions. And while fans are naturally interested in who will pick up the Vince Lombardi Trophy, what they’re also looking for is entertainment. So while the pundits predict, we took a look at which teams the public most want to watch right now.
BLOG | by Lance Fraenkel ... So Seattle finally got its own NHL franchise last month. What kind of support can a Seattle franchise expect? Well, the data suggest that the city is ready for hockey. Let’s take a look at Impression for the NHL among audiences in cities which are host to the top five best-supported hockey teams.
BLOG | by Lance Fraenkel ... With Mickleson v Woods just a matter of days away, we thought we’d take a look at how interest in this one-off golf event is shaping up in the US. Using our Omnibus service, we asked more than a thousand Americans their views on ‘The Match’. Here’s what they told us.
BLOG | by Lance Fraenkel ... Last week we looked at who would have won the MLB postseason if the playoffs were decided according to the size of each team’s fanbase (well done, Yankees). We got some great feedback and since fanbase size is data we collect on a whole host of teams, we thought this week we’d settle a few of the arguments around the followings of some of NCAA football’s biggest rivals.
BLOG | by Lance Fraenkel ... Although you may not know it, 1993 was a pivotal year for US sports. First, there was the opening up of the world wide web – something that would go on to transform our relationship with sports. And then there was the birth of two major US sports properties, the UFC (Ultimate Fighting Championship) and MLS (Major League Soccer). The fast growth of these two properties is not unrelated to the digital revolution that began in the same year.
BLOG | by Lance Fraenkel ... US audiences familiar with the property, Overwatch League knew it was scoring right up there with established sports on our Word of Mouth metric. Although Overwatch isn’t nearly as widely known as the NFL (to pick one established sport), our data may give us a glimpse into the future of esports – one where once they become more familiar to the general public, esports begin to give traditional sports a run for their money.
BLOG | by Lance Fraenkel ... From Frasier and Ali, through Borg versus McEnroe, to Nicklaus and Palmer, sports have always relied on the performances of their stars. So it is no surprise that two of the most decorated golfers of recent times – Tiger Woods and Phil Mickelson – have decided to strip away the supporting cast of a major to go head-to-head in a winner-takes-all contest this Thanksgiving.
BLOG | by Lance Fraenkel ... Now that the FIFA World Cup is well and truly over, we wanted to take a look at the tournament’s reception among audiences in its 2026 co-host, America. So, now that the World Cup has wrapped, let’s look at a couple of cuts of data to see how many Americans actually succumbed to World Cup fever.