Revealed – the sports conversations going on around the world today

2019-02-23T20:49:29+00:00

BLOG | by Lance Fraenkel ... If you live in a soccer-mad nation, it’s easy to think that the whole world is talking World Cup football right now. But is that the case? Our new Sport Talk report visits countries around the world and uncovers what sports events people are talking about around the world right now.

Revealed – the sports conversations going on around the world today2019-02-23T20:49:29+00:00

US gambling liberalisation – Do sports fans care?

2018-05-30T09:25:50+00:00

BLOG | by Lance Fraenkel ... This month’s Supreme Court ruling striking down law surrounding the prohibition of sports gambling is likely to lead to its swift introduction in a number of states. With bookmakers from around the world licking their lips in anticipation, we thought we’d take a look at the attitudes of US sports fans to see just how ripe this new market is. The first thing we looked at is whether sports fans believe all gambling – including on sport -should be illegal. The results are somewhat surprising.

US gambling liberalisation – Do sports fans care?2018-05-30T09:25:50+00:00

NBA sponsor patches – do they work and is there a play-off bump?

2018-05-15T11:32:52+00:00

BLOG | by Lance Fraenkel ... As the NBA playoffs head to their climax, we thought it would be a good time to take a look at how, in their inaugural year, some of the league’s jersey sponsorships were working out. At just 2.5 inches square the spots aren’t as conspicuous as uniform sponsorships in other sports, so we were interested to look at the effects.

NBA sponsor patches – do they work and is there a play-off bump?2018-05-15T11:32:52+00:00