BLOG | by Liam Randell ... Take a moment before you read the results, off the top of your head consider who is your favourite current Australian female athlete? And who do you think Australian’s would vote? Now that you have decided on those names let’s deep dive and see the results. The study was simple, we went and asked 3,000 Australians on the YouGov panel who their favourite current Australian female athlete is.
BLOG | by Liam Randell ... The 2020 AFL season has been like no other. In March, the season was ‘paused’, the AFLW finals series cancelled and staff stood down. In June, players migrated to hubs and played shortened games in empty stadiums, according to an adjusted fixture list. Just how big an impact did all these changes have on overall Buzz for the AFL across the 2020 season?
BLOG | by Liam Randell ... For more than 100 years the AFL Grand Final has stood as the premier event in Australia’s sporting calendar. The final this year will be very different, with the AFL breaking away from an MCG afternoon Grand Final to an evening spectacle hosted in Queensland at The Gabba. While debate is healthy, let’s use data and insights to see how things currently sit with the Australian public.
BLOG | by Liam Randell ... Do Australian sports and teams do enough to address and support key social issues in Australia? Should brands and partners get involved? And with such a heavy cluster of issues where does sport even begin to identify what sports fans truly care about? Fortunately, our latest YouGov Profiles dataset has these questions covered for you.
BLOG | by Liam Randell ... Holden has been a much-admired and loved brand for countless generations of Australians and its long and proud history won’t easily be forgotten. The announcement that Holden would cease operations came as a shock for many. YouGov Sport looks at how Australians, and more specifically Supercars fans, feel about the news and what kind of impact it will have on the sporting landscape going forward.
BLOG | by Liam Randell ... With Christmas just around the corner, we thought we’d take a look at what tickets are highest on Australians’ wish-lists for Santa as we head into another exciting year of sport. Using our Consideration metric, which asks respondents daily what events or competitions they would most like to attend if money and geography were no object.
BLOG | by Liam Randell ... Betting has long been an intrinsic part of the Australian sporting identity. But while, as the saying goes, Australians would bet on two flies crawling up a wall, we thought we’d find out just how true this saying really is.