NEWS | by YouGov Sport YouGov has expanded its sports presence in North America with the acquisition of Toronto-based research and consulting agency Charlton Insights. They have been wholly acquired by YouGov on a three year earn-out tied to establishing YouGov Sport’s presence in Canada. Established in 1995, Charlton Insights is a business built on long-term relationships with major brands, teams and leagues in Canada, including the NHL, NBA and MLB.
NEWS | by YouGov Sport YouGov has enhanced its Global Fan Profiles tool so properties, sponsors and rights holders can now track fan sentiment and attitudes in esports. The new tool drives better decisions in esports sponsorships and partnerships and has data on title, event, and team affinity across key markets showing how esports fans differ between and within countries.
NEWS | by YouGov Sport YouGov has moved decisively to grow its esports and gaming business with the appointment of one of the sector’s most-respected experts, Nicole Pike.
NEWS | by YouGov Sport Liverpool now the UK’s favourite football team – says new YouGov FootballIndex tracker. New tool also reveals the factors driving UK clubs’ popularity. To mark the launch of our new tool – YouGov FootballIndex – we’ve ranked the UK’s favourite footballing sides.
NEWS | by YouGov Sport .The number of Italians who would consider attending a Serie A match has remained steady in the face of the suspension of matches across Italy as a result of Covid-19.
NEWS | by YouGov Sport ... 7th edition of YouGov’s SportsIndex Buzz Report reveals events and teams which generated most positive chatter amongst UK public in 2019. For the first time, international data is also included.
NEWS | by YouGov Sport ... New polling reveals that Australians still believe that the Australian national cricket team is the fairest in the world – despite the ball-tampering scandal which took place in March last year.
NEWS | by YouGov Sport ... YouGov Sport has made two new hires to support its fast US growth. Kristen Ilhardt joins the company as Senior Director of Analytics, while Justin Pertierra signs up as Senior Research Analyst.
NEWS | by YouGov Sport ... YouGov Sport has appointed Chris Todd as VP of Sales to bolster its growing US operation.
NEWS | by YouGov Sport ... Ahead of this week’s Cricket World Cup, a new poll of more than 6,500 people world wide reveals English cricket fans as among the least likely in the world to believe their national team upholds the highest standards of fair play.