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Which sports attract the biggest betting spends in Britain?

2023-03-01T15:09:32+00:00

BLOG | by Oliver Rowe ... The lottery aside, sports is perhaps the most lucrative gambling vertical in the UK. For reference, nearly two-fifths of online UK gamblers spend over £5 on sports bets and fantasy sports each month (49%), shows Global Gambling Profiles data.

Which sports attract the biggest betting spends in Britain?2023-03-01T15:09:32+00:00

Football bettors tell us they are influenced by form and odds – but marketers should know about other factors

2020-11-03T15:53:39+00:00

BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.

Football bettors tell us they are influenced by form and odds – but marketers should know about other factors2020-11-03T15:53:39+00:00
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