Football bettors tell us they are influenced by form and odds – but marketers should know about other factors

2020-11-03T15:53:39+00:00

BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.