Airbnb hopes Olympic deal will break its deadlock with sports fans

2019-11-18T17:57:28+00:00

BLOG | by Sara Eddleston ... As you may have seen, the IOC announced Airbnb as one of its TOP sponsors this week. The deal is the brand’s first foray into sports sponsorship and it will hope that the reported $500m investment will support a trajectory which has so far been pretty stratospheric.

Airbnb hopes Olympic deal will break its deadlock with sports fans2019-11-18T17:57:28+00:00

China’s millennials buck World Cup Buzz trend as memories of tournament participation fade

2019-02-22T11:54:36+00:00

BLOG | by Sara Eddleston ... By general consensus, this summer’s FIFA World Cup was a welcome return to form for the globe’s biggest single-sport event – something which the data we collect around the world reinforces. Buzz scores around the tournament beat out every other sporting property in almost all domestic markets. Let's take a look at the data.

China’s millennials buck World Cup Buzz trend as memories of tournament participation fade2019-02-22T11:54:36+00:00

How has Froome’s Salbutamol case effected popularity of the Tour de France?

2018-07-18T14:01:55+01:00

BLOG | by Sara Eddleston ... A fool once said, ‘There’s no such thing as bad publicity’. If he or she were around today, they would do well to take the views of the creditors of Cambridge Analytica. While it has not been sunk by its own recent data leak (that of Chris Froome’s run-in with Salbutamol, let slip by loose lips), the sport of road cycling has nevertheless endured its fair share of bad PR in recent times. But what effect has the Froome furore had on the fortunes of this year’s Tour?

How has Froome’s Salbutamol case effected popularity of the Tour de France?2018-07-18T14:01:55+01:00

World Cup viewing habits across the world

2018-06-27T08:54:52+01:00

BLOG | by Sara Eddleston ... With the FIFA World Cup already halfway through, we thought we’d take a look at the viewing habits of some of the competing nations. Given that the World Cup takes place only every four years, it’s a great opportunity to benchmark how people are watching and how that varies from country to country.

World Cup viewing habits across the world2018-06-27T08:54:52+01:00

Do men and women view the same sports events differently?

2018-03-07T21:50:35+00:00

BLOG | by Sara Eddleston ... You may have seen this week the Nicola Adams-shaped Barbie doll, released as part of Mattel’s Shero range to mark International Women’s Day. The doll is a great endorsement for Adams whose profile has grown considerably since she burst onto the scene with a gold medal at the 2012 Olympics, as well as being a step forward in role models for women’s sport. It also got us thinking about how women consume sport. Do their perceptions of sports events differ too? Let’s take a quick look.

Do men and women view the same sports events differently?2018-03-07T21:50:35+00:00

For a country whose national sport is soccer, the British public sure talk about rugby a lot.

2018-02-23T12:48:10+00:00

BLOG | by Sara Eddleston ... Following the publication of our 2018 Buzz Report, SMG Insight’s General Manager, Sara Eddleston blogs here about rugby and it’s challenge to the beautiful game… amongst other things. The fifth edition of our report, released last week, reveals that rugby events were two of the three most positively talked-about sports events in the UK.

For a country whose national sport is soccer, the British public sure talk about rugby a lot.2018-02-23T12:48:10+00:00

The sports events which have climbed highest in our Buzz rankings over the last five years

2018-02-12T11:03:47+00:00

BLOG | by Sara Eddleston ... At the start of each year, we chronicle which sports events have generated the most positive chatter amongst UK audiences in our SportsIndex Buzz Report. We were interested to see which properties had made the biggest climbs in our Buzz rankings since 2013. Take a look to see the top performers.

The sports events which have climbed highest in our Buzz rankings over the last five years2018-02-12T11:03:47+00:00