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Tour de France unlikely to see a British winner in 2020 – but Impression for the event continues to defy gravity

2020-09-18T13:05:48+01:00

BLOG | by Sara Eddleston ... Over the past few years, Brits have been spoiled by the presence of home nation interest in the Tour de France. But this year, recent winners Geraint Thomas and Chris Froome weren’t selected by their team (renamed Ineos Grenadiers after their new sponsor), which features only one British rider – Luke Rowe. Like so many sporting events the race has also shifted in the calendar, putting it up against a different menu of sporting attractions. How have these factors affected perceptions of the race among the British public?

Tour de France unlikely to see a British winner in 2020 – but Impression for the event continues to defy gravity2020-09-18T13:05:48+01:00

COVID-19 – Increase in Consideration for esports among men is enough to double current audience size

2020-04-01T17:36:11+01:00

BLOG | by Sara Eddleston ... Last week, we asked the British public what content they’d like to see in place of live sport. While the headlines were informative, it was only when you got into the weeds that the real insights began. This week, we’ve looked a bit further into one of the areas we explored in that piece – esports.

COVID-19 – Increase in Consideration for esports among men is enough to double current audience size2020-04-01T17:36:11+01:00

Premier League fans – Give Liverpool the Premier League title

2020-03-19T15:25:59+00:00

BLOG | by Sara Eddleston ... Sport on hold but British public recognises contribution to nation’s spirits and hold strong views on how to conclude seasons. As the Coronavirus continues to pause the sporting calendar, we asked the British public for their views on where sport stands in their priorities and what should happen next.

Premier League fans – Give Liverpool the Premier League title2020-03-19T15:25:59+00:00

Airbnb hopes Olympic deal will break its deadlock with sports fans

2019-11-18T17:57:28+00:00

BLOG | by Sara Eddleston ... As you may have seen, the IOC announced Airbnb as one of its TOP sponsors this week. The deal is the brand’s first foray into sports sponsorship and it will hope that the reported $500m investment will support a trajectory which has so far been pretty stratospheric.

Airbnb hopes Olympic deal will break its deadlock with sports fans2019-11-18T17:57:28+00:00
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