NHL SHORTS
SH-YGS2020-01-06T11:08:59+00:00BLOG | by Scott Horowitz ... Brief insight on how Bud’s hockey deal locks down fans’ favoritism and how racism accusations are not denting the NHL’s health
NBA suffers from China crisis – both home and away
SH-YGS2019-10-15T16:48:13+01:00BLOG | by Scott Horowitz ... As the row between the NBA and the Chinese state dies down, we thought we’d look at the metrics we track on the league to see what, if any, damage the brand sustained. So let’s take a look at the story the data tells us.
Casino brands pushing at an open door with NFL fans – and Cowboys fans holding door open wide …
SH-YGS2019-02-22T10:19:17+00:00BLOG | by Scott Horowitz ... Following the Supreme Court’s strike-down of laws banning sports betting this year, the Dallas Cowboys became one of the first big football movers in the sponsorship market last month, signing a deal with Oklahoma’s WinStar World Casino and Resort.
US Open – Which golf sponsorships are paying off and what’s the perfect Father’s Day gift for a golf-crazy dad?
SH-YGS2018-06-15T17:40:47+01:00BLOG | by Scott Horowitz ... For many US fathers the timing of golf’s US Open could not be better. With its climax falling on Father’s Day in America – as is tradition – dads across the country have the perfect excuse to put their feet up, relax and watch one of golf’s finest tournaments. We explored our data to see which shoe and apparel brands are succeeding in breaking-through with golf fans – and putting themselves in an enviable position for Father’s Day gifts.
As Major League Baseball follows the NBA and NFL into Europe, can it find its niche?
SH-YGS2018-06-14T09:57:58+01:00BLOG | by Scott Horowitz ... This time next year, Major League Baseball (MLB) will pack up its bats and travel to Europe to play two regular season games in London for the first time. But will baseball find a space in the UK’s sporting calendar in the same way that the NFL and the NBA have? We take a look at the metrics.