Free-to-air final helps Cricket World Cup grow audience by two-thirds

2019-07-25T09:41:54+00:00

BLOG | by Ted Harwood ... New data has revealed that the proportion of Brits who tuned in to at least part of the ICC Cricket World Cup grew by two-thirds by the end of the tournament – at least partly thanks to Sky’s decision to make the final available free-to-air.

Free-to-air final helps Cricket World Cup grow audience by two-thirds2019-07-25T09:41:54+00:00

FootballIndex – How much competition do MLS clubs face from Europe?

2019-04-25T13:49:15+00:00

BLOG | by Ted Harwood ... As David Beckham’s dream of establishing a Miami-based Major League Soccer club draws closer to realisation, we thought we’d compare the popularity of US and European soccer teams in the States. The data makes for interesting reading.

FootballIndex – How much competition do MLS clubs face from Europe?2019-04-25T13:49:15+00:00

Data cut – NFL London sponsorship turns heads of Subway customers

2019-02-22T09:30:17+00:00

BLOG | by Ted Harwood ... If an event’s success is measured in the number of tickets it sells, then the NFL’s London series was a triumph. Seats for the matches sold out quickly, with 47,000 fans choosing to buy tickets for all three fixtures. But looking at our brand data, we can see that the games haven’t just been a success for the NFL and participating teams. There’s good news for title sponsor Subway too.

Data cut – NFL London sponsorship turns heads of Subway customers2019-02-22T09:30:17+00:00