MLS Shorts – Hispanic audiences, millennials, and a college education

2019-06-20T08:43:07+01:00

BLOG | by Tracy Schoenadel ... No ethnic group is more likely to watch the MLS than Hispanics, millennials are the least likely to keep engaged and if you got a college education, you are around twice as likely to follow the league than if you didn’t. Check out more insights on what our data revealed about Major League Soccer.

MLS Shorts – Hispanic audiences, millennials, and a college education2019-06-20T08:43:07+01:00

Four consumption habits of fans of NBA playoff teams

2019-05-20T18:01:12+01:00

BLOG | by Tracy Schoenadel ... We thought we’d take a look at the habits of fans of successful NBA teams. Our sample here is NBA fans who support one of the four remaining playoff teams (Golden State Warriors, Portland Trailblazers, Milwaukee Bucks and the Toronto Raptors). The analysis delivered some genuinely interesting results.

Four consumption habits of fans of NBA playoff teams2019-05-20T18:01:12+01:00

The US Open has some of major sport’s longest-term sponsors. What’s it secret?

2018-09-04T10:45:32+01:00

BLOG | by Tracy Schoenadel ... This year sees tennis’s US Open mark a special anniversary – it’s fifty years since the tournament made the transition from US National Championships and began to accept professional players. Many rights-holders lean strongly on that kind of heritage when leveraging sponsorship deals but the US Open is in the enviable position of having at least one partnership which has been around nearly as long as the tournament itself. What's it secret?

The US Open has some of major sport’s longest-term sponsors. What’s it secret?2018-09-04T10:45:32+01:00