Tracy Schoenadel – YouGov Sport (SMG Insight)

Rugby World Cup: The lesser-spotted US rugby fan

SH-YGS2019-09-24T11:10:10+01:00

BLOG | by Tracy Schoenadel ... Although it remains a minority sport in the US, rugby still has its share of die-hard fans. In fact, our data tells us that 2.8m Americans follow the sport. So with the Rugby World Cup already in full flow in Japan (and the USA playing on Thursday), we wanted to profile those planning to watch the World Cup and build up a more detailed picture of your average American World Cup watcher.

Rugby World Cup: The lesser-spotted US rugby fanSH-YGS2019-09-24T11:10:10+01:00

Which NFL teams are the hottest topics of conversation this pre-season?

SH-YGS2019-09-11T12:48:00+01:00

BLOG | by Tracy Schoenadel ... Following up on last month’s piece on the hottest tickets in NFL, today we thought we’d take a look at the league’s most talked-about teams.

Which NFL teams are the hottest topics of conversation this pre-season?SH-YGS2019-09-11T12:48:00+01:00

Just how big is the Women’s World Cup? And is it bigger news in the US or the UK?

SH-YGS2019-07-02T11:31:36+01:00

BLOG | by Tracy Schoenadel ... There’s no doubt that that the Women’s World Cup is making bigger waves than most other sports events this summer – and not just because of the refereeing. In both the UK and US matches have broken viewing records.

Just how big is the Women’s World Cup? And is it bigger news in the US or the UK?SH-YGS2019-07-02T11:31:36+01:00

MLS Shorts – Hispanic audiences, millennials, and a college education

SH-YGS2019-06-20T08:43:07+01:00

BLOG | by Tracy Schoenadel ... No ethnic group is more likely to watch the MLS than Hispanics, millennials are the least likely to keep engaged and if you got a college education, you are around twice as likely to follow the league than if you didn’t. Check out more insights on what our data revealed about Major League Soccer.

MLS Shorts – Hispanic audiences, millennials, and a college educationSH-YGS2019-06-20T08:43:07+01:00

Four consumption habits of fans of NBA playoff teams

SH-YGS2019-05-20T18:01:12+01:00

BLOG | by Tracy Schoenadel ... We thought we’d take a look at the habits of fans of successful NBA teams. Our sample here is NBA fans who support one of the four remaining playoff teams (Golden State Warriors, Portland Trailblazers, Milwaukee Bucks and the Toronto Raptors). The analysis delivered some genuinely interesting results.

Four consumption habits of fans of NBA playoff teamsSH-YGS2019-05-20T18:01:12+01:00

The US Open has some of major sport’s longest-term sponsors. What’s it secret?

SH-YGS2018-09-04T10:45:32+01:00

BLOG | by Tracy Schoenadel ... This year sees tennis’s US Open mark a special anniversary – it’s fifty years since the tournament made the transition from US National Championships and began to accept professional players. Many rights-holders lean strongly on that kind of heritage when leveraging sponsorship deals but the US Open is in the enviable position of having at least one partnership which has been around nearly as long as the tournament itself. What's it secret?

The US Open has some of major sport’s longest-term sponsors. What’s it secret?SH-YGS2018-09-04T10:45:32+01:00