BLOG | by Victor Gras ... To give you a glimpse of the power of our brand-new fanbase profiling tool, Global Fan Profiles, we take a look at the NBA in China – and how its Chinese market compares to football, hockey and baseball’s.
BLOG | by Victor Gras ... To give you a glimpse of the power of our brand-new fanbase profiling tool, Global Fan Profiles, here’s one of a short series of blogs bringing it to life. In the first of our series we take a look at live online consumption in the top ten markets.
BLOG | by Victor Gras ... Following a challenging start to the season last year, this year the NFL’s brand health is in its best start-of-season condition since at least 2014 among the general population.
BLOG | by Victor Gras ... In the third and final of our series of NFL blogs, as the season begins we thought we’d focus on sponsors. Stadium naming rights are now a common feature of major league sports and the NFL is no different. But, with many being tied up to long-term deals, do they retain an impact on fans?
BLOG | by Victor Gras ... With the Tour de France in full flow, we have asked some questions around the event in some of cycling’s biggest markets – USA, UK and France.
BLOG | by Victor Gras ... Every day, as part of its SportsIndex service, YouGov Sport asks Americans their perceptions of esports games, tournaments and publishers – as well as recording the habits and preferences of gamers themselves. In the first of a series of pieces exclusive to esports Insider, YouGov Sport delves into some of this data.
BLOG | by Victor Gras ... Some things in life take time. The game-winning run can come from a single swing of the bat. A touchdown can be scored in a moment. A match-winning lead can be achieved in a single inning. A Super Bowl ring won over a season. But prestige? Real prestige? That takes a little longer.
BLOG | by Victor Gras ... Despite the NBA All-Star Game being a free-scoring affair this year, it still attracts its fair share of critics, not least for the interruption the game creates to the regular season. But what does it do for perceptions of the league among the public?
Fanbase-ball – If the MLB postseason were played out according to fanbase size, who would win the World Series?SH-YGS2019-11-06T15:06:38+00:00
BLOG | by Victor Gras ... With baseball’s postseason now reaching its climax, involving two teams from large markets with large local fanbases, we thought it might be interesting to see how the bracket would have played out if matches were decided by fanbase size. Drawing upon the data we collect from sports fans every day, we compare the size of teams’ US followings in an exercise we’re calling fanbase-ball.
BLOG | by Victor Gras ... As LeBron slipped on a Lakers’ jersey for the first time this month, he made the kind of headlines across the world which the LA team must have been dreaming of. But whilst LeBron’s move made headlines around the world, just how big a figure is he in American sports compared to some of the other greats?