Making the NBA re-start cut is no guarantee that a team is being talked about

2020-07-22T19:58:47+01:00

BLOG | by Victor Gras ... With the restart of the NBA just a few days away, we thought we’d look at which teams are generating the most chatter among fans. Our YouGov TeamIndex tool tracks every major league team every day and here we share a sample taken over the month of July to that of June using the Word of Mouth metric. Let's see how the teams compare.

Making the NBA re-start cut is no guarantee that a team is being talked about2020-07-22T19:58:47+01:00

Redskins re-naming announcement shifts needle on what public are hearing about the team

2020-07-22T19:10:16+01:00

BLOG | by Victor Gras ... It’s been a challenging few weeks for Washington’s NFL team and its fans. We’ve been tracking the public’s perceptions of the team daily as part of our YouGov TeamIndex tool to see what effect the spotlight of publicity has had on its reputation.

Redskins re-naming announcement shifts needle on what public are hearing about the team2020-07-22T19:10:16+01:00

As US sports make plans to return, are fans still engaged?

2020-07-03T14:32:52+01:00

BLOG | by Victor Gras ... In the almost complete live sports blackout, teams and leagues have been looking for new ways to maintain fan engagement. From esports to remote drafts, necessity has been the mother of invention for sports marketing teams across America. But how successful have their efforts been in ensuring that sport is still part of the conversation in these trying times?

As US sports make plans to return, are fans still engaged?2020-07-03T14:32:52+01:00

During this quiet period for the major leagues, have other sports been making ground?

2020-06-15T10:01:22+01:00

BLOG | by Victor Gras ... While most seasons remain suspended – or at least have yet to begin – there are still a few nuggets of live action giving sports fans good reasons to tune back into their cable subscriptions. We thought we’d take a look at a few of those active sports to see how they are performing.

During this quiet period for the major leagues, have other sports been making ground?2020-06-15T10:01:22+01:00

What use is a sports sponsorship when there’s no sport?

2020-05-29T12:38:25+01:00

BLOG | by Victor Gras ... In the absence of much live sport recently, we wanted to look at how perceptions of sports sponsors may have changed. With reduced exposure for brands, are the benefits deals normally rely on standing up?

What use is a sports sponsorship when there’s no sport?2020-05-29T12:38:25+01:00

With actual sport in short supply, which US teams are managing to keep people talking about them?

2020-05-05T14:19:37+01:00

BLOG | by Victor Gras ... Our colleagues over the pond have just created a monthly review of the Buzz UK properties created in April. That got it us to thinking about which US teams still have people talking about them – despite the big hole in the sports calendar.

With actual sport in short supply, which US teams are managing to keep people talking about them?2020-05-05T14:19:37+01:00

Everyone’s tipping esports. But what’s the view of traditional sports fans?

2020-05-01T11:55:35+01:00

BLOG | by Victor Gras ... Everyone continues to tip esports to come out of this current period strongly. And there’s already some evidence to support that point of view – like rising audiences for the Counter-Strike – Global Offensive and League of Legends pro-leagues. But what does our daily data tell us?

Everyone’s tipping esports. But what’s the view of traditional sports fans?2020-05-01T11:55:35+01:00

Can anyone feel a draft? The NFL is back with a bang

2020-04-24T14:08:27+01:00

BLOG | by Victor Gras ... If there’s one thing which might lift our spirits while lockdown endures, it’s the NFL Draft. So in the absence of much else sport, we thought we’d take a quick look at how this annual fixture was performing this year. Is it balm in troubled times or an unwanted distraction from more important matters?

Can anyone feel a draft? The NFL is back with a bang2020-04-24T14:08:27+01:00

Which would Americans prefer to attend today? The Oscars or the Super Bowl?

2020-04-24T14:10:25+01:00

BLOG | by Victor Gras ... The worlds of sports and entertainment often cross but with the Oscars, the Super Bowl, the Grammys and the NBA All-Star game all coming thick and fast at this time of the year, we thought it would be interesting to compare the relative appeal of America’s top events.

Which would Americans prefer to attend today? The Oscars or the Super Bowl?2020-04-24T14:10:25+01:00