Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true

2020-09-18T12:59:30+01:00

BLOG | by Victor Gras ... Sometimes it feels that barely a week passes between announcements of a new sports podcast. There is no doubt that this relatively new medium is here to stay but how popular is it among American sports fans? And just how valuable is it to have granular data when it comes to media consumption?

Podcasting may look relatively unpopular among NFL fans but for younger NFL fans, the opposite is true2020-09-18T12:59:30+01:00

As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?

2020-09-11T15:07:08+01:00

BLOG | by Victor Gras ... With the calendars of so many sporting events out of kilter in 2020, we wanted to take a look at whether the changes are affecting the public’s behavior towards them. Is the cluttered calendar good news for sport in general, specific sports, or bad news for all of them.

As the sports calendar gets crowded, what effect is it having on what competitions people are talking about?2020-09-11T15:07:08+01:00

All remaining NHL games take place on Canadian soil. And fans seem pretty pleased.

2020-08-25T15:09:14+01:00

BLOG | by Victor Gras ... After a four-and-a-half-month layoff, there are plenty of hockey fans very happy to see the return of the NHL this month. But it’s possible that there’s none more so than Canadians. Canadians are generally pretty keen on their hockey but, like the rest of us, absence seems to have made the heart grow fonder.

All remaining NHL games take place on Canadian soil. And fans seem pretty pleased.2020-08-25T15:09:14+01:00

Making the NBA re-start cut is no guarantee that a team is being talked about

2020-07-22T19:58:47+01:00

BLOG | by Victor Gras ... With the restart of the NBA just a few days away, we thought we’d look at which teams are generating the most chatter among fans. Our YouGov TeamIndex tool tracks every major league team every day and here we share a sample taken over the month of July to that of June using the Word of Mouth metric. Let's see how the teams compare.

Making the NBA re-start cut is no guarantee that a team is being talked about2020-07-22T19:58:47+01:00

Redskins re-naming announcement shifts needle on what public are hearing about the team

2020-07-22T19:10:16+01:00

BLOG | by Victor Gras ... It’s been a challenging few weeks for Washington’s NFL team and its fans. We’ve been tracking the public’s perceptions of the team daily as part of our YouGov TeamIndex tool to see what effect the spotlight of publicity has had on its reputation.

Redskins re-naming announcement shifts needle on what public are hearing about the team2020-07-22T19:10:16+01:00

As US sports make plans to return, are fans still engaged?

2020-07-03T14:32:52+01:00

BLOG | by Victor Gras ... In the almost complete live sports blackout, teams and leagues have been looking for new ways to maintain fan engagement. From esports to remote drafts, necessity has been the mother of invention for sports marketing teams across America. But how successful have their efforts been in ensuring that sport is still part of the conversation in these trying times?

As US sports make plans to return, are fans still engaged?2020-07-03T14:32:52+01:00

During this quiet period for the major leagues, have other sports been making ground?

2020-06-15T10:01:22+01:00

BLOG | by Victor Gras ... While most seasons remain suspended – or at least have yet to begin – there are still a few nuggets of live action giving sports fans good reasons to tune back into their cable subscriptions. We thought we’d take a look at a few of those active sports to see how they are performing.

During this quiet period for the major leagues, have other sports been making ground?2020-06-15T10:01:22+01:00

What use is a sports sponsorship when there’s no sport?

2020-05-29T12:38:25+01:00

BLOG | by Victor Gras ... In the absence of much live sport recently, we wanted to look at how perceptions of sports sponsors may have changed. With reduced exposure for brands, are the benefits deals normally rely on standing up?

What use is a sports sponsorship when there’s no sport?2020-05-29T12:38:25+01:00
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