BLOG | by Victor Gras ... In the absence of much live sport recently, we wanted to look at how perceptions of sports sponsors may have changed. With reduced exposure for brands, are the benefits deals normally rely on standing up?
BLOG | by Victor Gras ... Last week we took a look at which US teams were creating the most Buzz during lockdown. And while the Bucs ran out winners overall, there were also some big climbers – with the Chicago Bulls being the biggest in the top ten.
BLOG | by Victor Gras ... Our colleagues over the pond have just created a monthly review of the Buzz UK properties created in April. That got it us to thinking about which US teams still have people talking about them – despite the big hole in the sports calendar.
BLOG | by Victor Gras ... Everyone continues to tip esports to come out of this current period strongly. And there’s already some evidence to support that point of view – like rising audiences for the Counter-Strike – Global Offensive and League of Legends pro-leagues. But what does our daily data tell us?
BLOG | by Victor Gras ... If there’s one thing which might lift our spirits while lockdown endures, it’s the NFL Draft. So in the absence of much else sport, we thought we’d take a quick look at how this annual fixture was performing this year. Is it balm in troubled times or an unwanted distraction from more important matters?
BLOG | by Victor Gras ... The worlds of sports and entertainment often cross but with the Oscars, the Super Bowl, the Grammys and the NBA All-Star game all coming thick and fast at this time of the year, we thought it would be interesting to compare the relative appeal of America’s top events.
BLOG | by Victor Gras ... The NBA’s most exciting rookie finally hit the courts in January and, since then, Zion Williamson hasn’t looked back. The Williamson brand today feels like one that is seeping beyond the realms of basketball. While Williamson is unquestionably enjoying an impact on the court, can we yet quantify his contribution to audience engagement?
BLOG | by Victor Gras ... There are championship wins. And then there are big championship wins. The kind that stick in your memory for years. The stories with the biggest heroes, the tiniest of underdogs, the loudest of chokes. Following this year’s Super Bowl – and the excitement created by the Chiefs’ win – we thought we’d look back through our US data to see which recent championship wins were the biggest.
BLOG | by Victor Gras ... To give you a glimpse of the power of our brand-new fanbase profiling tool, Global Fan Profiles, we take a look at the NBA in China – and how its Chinese market compares to football, hockey and baseball’s.
BLOG | by Victor Gras ... To give you a glimpse of the power of our brand-new fanbase profiling tool, Global Fan Profiles, here’s one of a short series of blogs bringing it to life. In the first of our series we take a look at live online consumption in the top ten markets.