Who’s betting on the Super Bowl LVII and how?

2023-02-03T13:43:00+00:00

BLOG | by YouGov Sport ... With the Philadelphia Eagles and Kansas City Chiefs all set to clash at Super Bowl LVII, it's not just the players and fans that are excited about one of the biggest sporting events of the year.

Who’s betting on the Super Bowl LVII and how?2023-02-03T13:43:00+00:00

What type of sponsors resonate with fans of FIFA World Cup teams?

2022-12-19T16:37:27+00:00

BLOG | by YouGov Sport ... Thanks to a new approach to stoppage time, the FIFA World Cup in Qatar has seen games last a lot longer – with England’s group-stage victory over Iran running for over 117 minutes. But are fans enjoying the extended matches, or can you have too much of a good thing?

What type of sponsors resonate with fans of FIFA World Cup teams?2022-12-19T16:37:27+00:00

FIFA World Cup in Qatar: Fans say the new approach to stoppage time has worked well

2022-12-15T11:44:10+00:00

BLOG | by YouGov Sport ... Thanks to a new approach to stoppage time, the FIFA World Cup in Qatar has seen games last a lot longer – with England’s group-stage victory over Iran running for over 117 minutes. But are fans enjoying the extended matches, or can you have too much of a good thing?

FIFA World Cup in Qatar: Fans say the new approach to stoppage time has worked well2022-12-15T11:44:10+00:00

Sports industry trends and insights roundup 2022

2022-12-08T16:27:05+00:00

BLOG | by YouGov Sport ... The year 2022 has been a particularly eventful one in the global sporting landscape, not least on account of the FIFA World Cup in Qatar. In this piece we look back at key insights and business data that YouGov delivered on the sporting front.

Sports industry trends and insights roundup 20222022-12-08T16:27:05+00:00

Mexicans know European teams are better. They just don’t follow them

2022-11-24T16:35:08+00:00

BLOG | by YouGov Sport ... European football teams should have a golden business opportunity in Mexico: They have talented and popular players among their ranks, Mexicans recognize their success and team management, and are even more widely known than some local teams.

Mexicans know European teams are better. They just don’t follow them2022-11-24T16:35:08+00:00

Gamer attitudes towards the FIFA World Cup 2022

2022-11-17T14:15:53+00:00

BLOG | by YouGov Sport ... The FIFA World Cup is, as expected, gaining widespread attention among Britons. This rise in attention has been even more pronounced within the gambling community, YouGov SportsIndex data shows.

Gamer attitudes towards the FIFA World Cup 20222022-11-17T14:15:53+00:00
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