BLOG | by YouGov Sport ... In an age of increased digitisation, sports sponsorship is one of the few offline mediums that offer brands an opportunity to reach out to consumers en masse.
BLOG | by YouGov Sport ... The Detroit Red Wings is one of the most popular National Hockey League franchises in the United States. International YouGov data shows just how popular the storied Original Six team is around the world.
BLOG | by YouGov Sport ... The College Football Playoff (CFP) ranking has been set, with the Top Four a mix of familiar teams and first-time appearances. YouGov data shows just how popular the playoffs picks are.
BLOG | by YouGov Sport ... As football entered the Christmas holiday, Manchester United saw the biggest increase in brand score among adults in a few European markets.
BLOG | by YouGov Sport ... It’s clear-cut proof of just how profound an impact Tom Brady had on the Tampa Bay Buccaneers.
BLOG | by YouGov Sport ... At the 2022 Beijing Winter Olympic Games, 45% of athletes will be women, a record for the Games which saw 41% at the 2018 version in PyeongChang. As the event strives for gender parity, YouGov data reveals which sports are most popular with women in the United States and United Kingdom, compared to men.
BLOG | by YouGov Sport ... Formula 1 driver George Russell’s stock is rising. The 23-year-old driver - who this year helped break a two-year dry spell for Williams - saw his popularity rise in Great Britain more than any other motorsport driver.
BLOG | by YouGov Sport ... As we near the halfway point in pro football in Europe, many clubs are seeing an increase in brand health, particularly in Spain.
BLOG | by YouGov Sport ... Ahead of the award of the 2021 Ballon D’Or, we tap into data from YouGov Global Fan Profiles to uncover the most loved male footballers in five key markets – Great Britain, France, Spain, Germany and Italy.
BLOG | by YouGov Sport ... It’s the most wonderful time of the year - for football fans. Boxing Day features wall-to-wall football fixtures and fresh YouGov data shows how many Brits are likely to tune in this year.