But what about the other side of the equation – esports fans? What do they make of the Commonwealth Games? Are they all about the video games or do they like the real thing too?
Well, esports fans are, in fact, much more likely to be interested in the Games than the general population (76% v 55%), telling us that when it comes to esports, it looks like there’s plenty of common ground for the Commonwealth Games to explore. On that basis, we look forward to seeing (and evaluating) what the deal uncovers.