BLOG | by Sarah Potter
Sarah has over 15 years’ experience in media intelligence and data analysis, working across a variety of sectors, but specialising in government and automotive. She has project-managed global media projects for such brands as JLR, Ferrari, and FedEx, and devised highly specialised programmes measuring the success of government initiatives in UAE and Saudi Arabia. She has extensive international experience, having worked in London, New York and Hong Kong before settling in Dubai. She started her career working for The Economist Newspaper, before moving on to Report International (now CARMA) and has been with YouGov Sport since September 2019.