Sarah joined YouGov Sport in September 2020 and leads a department of global analysts, developers and media research experts within the media reporting division. She oversees projects of varying complexity as the expert in the room in all matters related to media research.
An experienced Head of Insight, Sarah has a proven, award winning history of working in qualitative and quantitative research across B2B, higher education and sports industries (agency and client side). Skilled in CX, media valuation, departmental leadership and management, strategic marketing, qualitative and quantitative methodologies and data management.
Sarah’s a dedicated problem solver, educated to doctoral level, with a passion for understanding and responding to customer need.