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Careers at YouGov

Charlie Dundas

Managing Director
YouGov Sport

Charlie joined YouGov Sport in April 2016 to develop new market opportunities as the company continues to grow internationally, as well as helping established and future clients get the most from YouGov Sport’s market-leading tools and research techniques.

With over 15 years’ experience in the sports and sponsorship field, Charlie’s most recent role was as  Business Development Director at GMR Marketing, where he secured multiple new clients such as Infosys and the Longines Athina Onassis Horse Show.  Prior to that he was Managing Director at Repucom UK, where he successfully retained the agency’s largest account, The Premier League.  Charlie also spent more than 10 years with MediaCom, leading a range of sponsorship activation campaigns including Snickers, Nokia and Dell, as well as previously being responsible for perimeter advertising sales at Sports and Outdoor Media.

M: +44 (0) 77 1752 2029

E: charlie.dundas@yougov.com

Sarah Melville

Head of Media
YouGov Sport

Sarah joined YouGov Sport in September 2020 and leads a department of  global analysts, developers and media research experts within the media reporting division. She oversees projects of varying complexity as the expert in the room in all matters related to media research.

An experienced Head of Insight, Sarah has a proven, award winning history of working in qualitative and quantitative research across B2B, higher education and sports industries (agency and client side). Skilled in CX, media valuation, departmental leadership and management, strategic marketing, qualitative and quantitative methodologies and data management.

Sarah’s a dedicated problem solver, educated to doctoral level, with a passion for understanding and responding to customer need.

E: sarah.melville@yougov.com

Sachin Dodhia

Head of Consumer
YouGov Sport

Sachin joined YouGov in August 2021 from AudienceNet where he was Director of Research and has previously worked for Kantar and Experian.

He has over 18 years’ experience in international insights and is skilled in analytics, market analysis, global insight, brand equity and online research.

Sachin has worked across a variety of sectors including sport, financial and business services, entertainment, utilities, manufacturing and the public sector. He uses his vast experience and enthusiasm to drive the consumer team, working collaboratively with both the media division and the wider team at YouGov.

E: sachin.dodhia@yougov.com

Joseph Eapen

Managing Director,
YouGov Sport India

Joseph Eapen is the Managing Director of YouGov Sport, heading our business in India. Mr. Eapen joined us from Repucom where he was SVP South Asia. Prior to that, he was at Media Research Users Council (MRUC), an industry body in India, where he was CEO and responsible for the Indian Readership Survey 2010 (the largest readership study in the world).

He has 25 years’ experience in marketing research and media measurement. Prior to MRUC, he was CEO of aMap, the second largest overnight TV ratings company in the world.

T: +91 900 444 6364

E: joseph.eapen@yougov.com

Ned Morris

Managing Director
Australia & New Zealand

Joining YouGov Sport in May 2018, leading industry expert Ned brings 15 years’ experience of initiating and implementing strategic management solutions in the sports industry. As Managing Director of our newest international office, Ned is tasked with meeting growing client demand for a presence in the fast-developing Australia and New Zealand markets. Previously working for Repucom/Nielsen Sports, first running the Middle East office for seven years and then returning to Australia as Director of Business Solutions in Melbourne, Ned has worked with clients including the Australian Football League, European Tour, Australian Grand Prix Corporation, Etihad and Emirates. Ned operates out of Melbourne bringing his strong insight skills and drive to develop the business whilst enjoying his passion for all things sport.

T: +61 (0)416 889 416

E: ned.morris@yougov.com

Nicole Pike

Global Sector Head of Esports & Gaming

Nicole is one of the esports & gaming sector’s most-respected experts, boasting 13+ years of experience in consulting, custom research, sales forecasting, brand tracking, and sponsorship measurement in the space.

She has built her career collaborating with major players in the industry to build meaningful data streams and insights, and shaping industry standards for measurement of esports.

In a role specially created for her at YouGov, Nicole will help shape the future of our analytics in the esports and gaming sectors, building on what are already some of the industry’s deepest and most sophisticated research tools.

M: +1 513-307-4382

E: nicole.pike@yougov.com

Careers at YouGov Sport

YouGov has one of the world’s top international market research and data analytics networks, with 1,450 employees worldwide, in 37 offices, across 25 countries in UK, mainland Europe, The Nordics, USA, the Middle East and Asia Pacific. YouGov operates an unparalled proprietary online panel of 17 million+ people across 55+ markets.

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