This has meant clashes with other sports properties, including the European soccer season, and we wondered if the change had affected excitement around the event among the general public. Here’s what the data told us:
The chart shows the corresponding time frames for the 2019 and 2020 races (a four-week period from the start of the race) and shows Buzz for the event for both years (have you heard anything positive/negative about the event – net %). And as you can see, although there is a slight downturn in Buzz between the years, the change is pretty small. And in terms of peak Buzz, which we also looked, the scores were comparable between the years.
That’s solid news for organisers who would have been worried about where the Tour fitted into people’s priorities – and perhaps other sports administrators concerned about changes to their properties’ schedule. This, and evidence from America’s major leagues, suggest that it takes more than just a date change for sports events to lose people’s attention.