Finally, let’s explore the only major soccer property back in action – the German Bundesliga. Is its return during this “quiet” period enough to catch the eye of major league sport fans?
Well, despite there being a pandemic on, amongst those aware of the competition, the league maintained an almost equal amount of Buzz to this time last year (for the full month of May). But remarkably, it is attracting significantly more eyeballs (as measured by our Current Customer metric). That means the league looks to really have capitalized in the gap in live sports content.
Overall, it’s a positive picture for those sports which we’ve looked at here. NASCAR, UFC and the Bundesliga look to have fared well already, while the KBO is showing some promising signs of growing its audience too. We’ll continue to keep a look out for further signs of growth.