Well, there’s no doubt that over the medium-term, Consideration for esports has risen and, in general, continues to rise. While Consideration has previously ticked along fairly steadily at around the 3% mark, it’s now markedly up.
That’s a process which began about a month into the Covid-19 outbreak.
As you can see from the chart, it’s NBA fans who are most likely to consider esports, with MLB fans next, followed closely by NHL and NFL fans.
And as you can also see, there’s some volatility there, with hockey fans being most likely to consider watching esports before the outbreak and baseball fans least likely. Those things have changed, perhaps as a result of the esports offerings aligned to their favourite sports.
Similar, but perhaps more dramatic, things are happening with esports Buzz too. Since mid-March, excitement around esports has grown pretty significantly, only to have tailed off since a peak for fans of all sports at the beginning of April. Why is that? Perhaps because for fans of traditional sports, esports offerings have failed to live up to expectation yet.
We’ll continue to look at esports as the weeks roll by – and also perhaps drill into specific esports properties too. For now, it looks like there is indeed growing appetite, some of it unfulfilled.
Photo © Sean Do