YouGov Global Fan Profiles reveals that the FIFA World Cup generates almost as much global interest as the Summer Olympics.  

Ahead of the tournament’s kickoff this weekend, YouGov has analyzed and aggregated everything you need to know about the growing demand for soccer in the United States.

Download YouGov’s FIFA World Cup US trend report to understand:

  • How the latest data on soccer fandom in the US compares to global trends
  • New insights on FIFA World Cup interest among US soccer fans, including media activation opportunities
  • Highlights of consumer attitudes and behaviors towards the FIFA World Cup

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