YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day. On 16 different metrics, the tool gives brands the power to track performance, assess audience/fan segments, and compare clubs and teams.
The Buzz score is a net indicator based on two questions: “Over the past two weeks, which of the following teams have you heard something positive about?” and “Which of the following teams have you heard something negative about?”
As of January 11, Real Madrid’s 30-day average Buzz score was 39.7. As Real Madrid battles for top spot with city rivals Atlético Madrid in the La Liga, the two teams also jockey for top spot on our rankings, with Atlético ranked second at 30.5.
Ranked third by a significant margin is Sevilla FC, with a Buzz score of 13.9.
But it’s not just La Liga clubs that have Spain talking. Ranked fourth on our list is Bayern Munich, the leading club in the German league Bundesliga, with a Buzz score 12.5. Other out-of-country top flight teams on our list are Juventus (9.3) of Italy‘s Serie A in seventh place.; Liverpool of the English Premier League (8.1) a place below; and Paris St. Germain of France’s Ligue 1 in ninth.
La Liga clubs filling out the rest of our list are Granada CF (9.7) in fifth, Real Sociedad (9.4) sixth and Cádiz CF (7.2) in tenth spot.
Missing from our current ranking is FC Barcelona. YouGov data shows 22.6% of Spanish adults have heard something positive about the club in the last 30 days but negative news seems temporarily to have overcome this. Under normal circumstances, we’d expect to see Barcelona vying for top spot with Real.
Methodology: Buzz scores are based on the questions: “Over the past two weeks, which of the following teams have you heard something positive about?” and “Which of the following teams have you heard something negative about?” Scores are a 30-day average of daily scores between December 12, 2020 and January 10, 2021. Sample sizes range from 591 to 632 Spanish adults.