YouGov FootballIndex – Tracking brand perception of the biggest clubs in the beautiful game … daily.

Brand strength is a football club’s most valuable asset.

The commercial marketplace demands that you know precisely where your club brand stands.

And now YouGov FootballIndex provides a daily measure of how club brands – yours and the competition – are performing. We survey and track perception of 130+ major clubs (and growing) – every day – in a range of key markets.

We’re currently tracking in Europe: UK, France, Germany, Italy, Spain. In the Americas: Mexico and US; and in Asia: China, Indonesia, Malaysia, Thailand and Vietnam.

Coming Soon … Netherlands, Saudi Arabia and UAE all coming online.

Clubs tracked in the UK
For lists of clubs tracked in other markets, please get in touch.

YouGov FootballIndex tracks public perception of the world’s leading clubs/teams, across multiple markets – daily.

Recording views against 16 separate brand drivers, we give you the power to track performance, assess audience/fan segments, and compare a club to the competition.

With the freshest data, YouGov FootballIndex will help you address shortcomings, capitalise on your strengths, and build your club brand for long-term success.

Knowing that brand strength drives revenue potential, this tool is designed to support in-house strategic & commercial teams, as well as agencies.

Your club’s business success is driven by how the public perceives you.
Do you know how you’re doing? We do.


If you want to find out more about any of our services or content, fill in this contact form and we’ll be right back in touch.