Fans of our successful teams are significantly more likely to drink Heineken and Hawaiian Punch than NBA fans in general. How’s that for a beverage combination? Having said that, Coca-Cola is the favorite for both groups so that’s still your safe bet …
Who they trust their hard-earned money with
Wells Fargo is the favorite bank of this year’s playoff survivors and fans of these teams are 40% more likely to bank with the brand compared to fans of other NBA teams.
While US Bank is 6th favorite among fans of current playoff teams (8% of fans bank there), they are 60% more likely to bank there than fans of other NBA teams. That’s very likely because three out of four playoff teams are based in one of the ~17 states where US Bank operates. Sorry Raptors fans – no US Bank in Canada yet.
Perhaps it’s no surprise but fans of teams who are still part of the NBA action are more than twice as likely to be viewers of NBC Sports Network and 84% more likely to watch ESPN.
Playing it Safeway
If you wanted to shop in a store where you’d be most likely to bump into fans of playoff teams, you should try a Safeway. That’s because fans of this year’s successful teams are more than twice as likely to pick up their groceries there. At the very least, you’ll have basketball to talk about …
In reality, becoming a Safeway-shopping, Wells Fargo-banking, Heineken-drinking NBC Sports-watcher is highly unlikely to shift your team’s play-off hopes next year. But what this insight does show is the granularity which good data provides you with. We hope you had some fun reading it.