2 August 2021

How would you rate the live coverage of the Tokyo Olympics so far?

More than halfway into the Tokyo Olympics, we ask consumers in the United States and Great Britain to rate the quality of coverage so far.

Among those who have watched the Games, four in ten Americans (43%) and almost a half of Britons (48%) say that the coverage has been good.

In the US, the Games are being broadcast on TV and online by NBC. The network is using the mega-event to promote Peacock, their online streaming service.

BBC and EuroSport are the chief audio-visual coverage providers in the UK, with both platforms beaming the games on television as well as their streaming platforms.

Each day throughout the Olympic Games, YouGov Sport will conduct research on various aspects of the event. New results will be updated daily. READ MORE