Our data shows that the Pro Kabaddi League makes a good showing, with nearly half of Indians having watched it at some time, while soccer continues to grow (just over a quarter of Indians having watched it).
But, as ever, headline numbers can hide a wealth of insights. For example, certain sports may of course be more popular with certain segments of a population than others. For a sponsor looking to find a specific audience, it’s always worth digging into the figures to find a good match.
We looked more closely at the Indian Super League to find out more about its following and what we found confirmed anecdotal evidence that the sport enjoys a strong following among younger people.
Take the chart above. It shows that as the season progresses, no one is following the league more than younger Indians (16-29-year-olds). Although they fell below the average Current Customer score (Did you watch or follow the ISL over the past year) between seasons, you can already see how this group is cat catching other age groups as the new season begins.
On the wider point of the league’s profile, we also asked people if they had a favourite ISL player – this is often a good indicator of how well, beyond headline awareness, a sport has penetrated a market.
In good news for the ISL, almost one in five Indians named Bengaluru captain Sunil Chhetri as their favourite player, meaning that for many members of the public, the league’s characters are breaking through.
With attendances for the new season approaching an average of 20,000 and brand recognition up, this could be a breakthrough year for the league.
Photo © Indian Super League