DATA INSIGHTS
For sports and entertainment data, surveys and results, take a look here.
Americans say March Madness Final Four is one of top three most exciting sports events of the year
DATA INSIGHTS | by YouGov ... The Super Bowl, NBA Finals and March Madness Final Four were ranked as the most exciting sporting events of the year. March Madness is underway, and new research from YouGov RealTime finds that Americans consider March Madness’ Final Four to be one of the year’s most exciting sporting events.
Soaring high on public support, will Chennai Super Kings be the champions yet again?
DATA INSIGHTS | by YouGov ... In India cricket is not just a sport but a shared public sentiment. It comes as no surprise that cricket is the most watched sport in the country and the upcoming season of the Indian Premier League is eagerly awaited by fans. As the nation prepares for the new IPL season starting March 23rd, YouGov India ran a survey to gauge the excitement levels of people.
60% of people participating in March Madness pools are doing so with their friends and family
DATA INSIGHTS | by YouGov ... The NCAA Men’s Basketball Championship officially begins today (March 19) and new YouGov research reveals that many (38%) Americans will be following it. YouGov’s data shows clear generational differences when it comes to how people will experience March Madness.
888 Holdings honours BetBright’s ante-post Cheltenham bets but excludes footballer punter bets
DATA INSIGHTS | by YouGov ... Last week Dublin-based BetBright was snapped up by industry giant 888 Holdings for £15 million. But 888 only wanted BetBright’s technology to fill a gap in its line-up, so the company’s customers, debts and potential liabilities weren’t part of the deal.
Most NCAA basketball fans say it’s not right that college athletes don’t get paid
DATA INSIGHTS | by YouGov ... As March Madness is set to tip off next week, new data from YouGov Plan & Track shows that a slight majority of all US adults appear to support the idea that student-athletes should receive some of that income. Just over half don’t believe athletes need to attend college before going pro, either.
Nike’s Dream Crazier not generating as much attention as Dream Crazy
DATA INSIGHTS | by YouGov ... Data shows more Ad Awareness and Word of Mouth following the Colin Kaepernick ad campaign. Early evidence from YouGov Plan & Track suggests that Nike’s recent Dream Crazier ad push, featuring Serena Williams, isn’t generating the same amount of attention among the general public as its Colin Kaepernick-narrated Dream Crazy spot launched last September.
Puma claws Manchester City away from Nike to grow their consumer impression
DATA INSIGHTS | by YouGov ... Premier League champions Manchester City have signed a long-term shirt sponsorship deal with German sportswear brand Puma, ending a 7-year agreement with Nike. The move will put a different logo on players’ chests but also affect loyal fans.
John Humphrys – Transgender Athletes: Fair or Unfair Competition?
DATA INSIGHTS | by YouGov ... With the 2020 Olympic Games just over a year away a row has blown up about what conditions, if any, should apply to transgender athletes wishing to compete. It mirrors a much wider debate about how society should deal with the issue of transgenderism. Are we too restrictive? Or should the law reflect the views of those who regard changing gender as a purely personal decision that should be free of restriction in any walk of life?
Nike sees ups then downs in February
DATA INSIGHTS | by YouGov ... Consumer perception of the brand lifted with NBA All-Star Weekend, but deflated with Zion Williamson’s injury. When it comes to shifts in consumer sentiment, Nike has had quite a month.
FIFA World Cup makes a remarkable comeback
DATA INSIGHTS | by YouGov ... This year, the FIFA World Cup took first place on YouGov Sport’s (SMG Insight) SportsIndex list of the top sports teams, events and leagues – making a comeback from almost bottom of the rankings at 56th place to first this year, with a score of +42.5.
Paddy Power’s latest advert scores points with target audience
DATA INSIGHTS | by YouGov ... Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters.
Andy Murray: a sporting hero for Brits and brand sponsorships
DATA INSIGHTS | by YouGov ... As Andy Murray retired last week (or maybe didn’t – who knows?) we thought we’d take a quick look at the impact his 14-year career made in the UK.