DATA INSIGHTS
For sports and entertainment data, surveys and results, take a look here.
Consideration for William Hill varies as firm considers reopening 2,000 stores
DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Businesses that rely on sports for a large percentage of their revenue have suffered particularly during two months of nationwide lockdown. Gambling firms have consequently seen customer bases diminish. As the betting giant William Hill prepares to reopen stores with the easing of lockdown in Europe, new YouGov data shows that certain groups will be more open to returning to stores than others.
Changing consumer landscape: Sports, dieting, and exercise
DATA INSIGHTS | by Stephan Shakespeare, CEO and Co-Founder, YouGov ... Under lockdown most Brits have made use of their daily outdoor exercise allowance, but what effect has this had on the market for home gym gear and clothing, and will Britons return to their gyms after lockdown ends?
Korean baseball: Will Americans get up (or stay up) to watch?
DATA INSIGHTS | by YouGov ... Some Americans appear to crave live televised baseball so badly, they may be willing to alter their sleep schedule. After two months struggling to fill broadcast hours in a world devoid of all major-league sports due to the COVID-19 pandemic, ESPN is now airing South Korean pro-baseball, but the time difference means games will be televised stateside in the early morning.
NFL Draft Poll: Fans see big things for Bengals’ Burrow
DATA INSIGHTS | by YouGov ... The opening round of the 2020 NFL draft on Thursday night started off predictably. The Cincinnati Bengals used the No. 1 pick to draft Joe Burrow, the Heisman trophy winning quarterback from LSU. A plurality of people that watched the draft think Burrow shows the most promise among the 2020 quarterback class.
Six Nations 2020, who do fans think will win?
DATA INSIGHTS | by YouGov ... New YouGov polling reveals just how much the competition means to fans across Europe, with some nations much more dedicated to the sport than others.
Seven in ten support equal coverage for women’s sport, but not at the cost of men’s coverage
DATA INSIGHTS | by YouGov ... With one of the themes of International Women’s Day 2020 being gender equal sports coverage, we at YouGov asked the British public how they would feel about seeing as much women’s sport as men’s.
Old favorites, Olympics will be big draw for NBC’s new streaming service
DATA INSIGHTS | by YouGov ... Classic shows will likely be the biggest draw to NBC’s forthcoming streaming service Peacock, according to ongoing data gathered by YouGov for Variety on America’s streaming habits. We asked Americans which aspect of the service they were most interested in. Of those aware of the service, 45 percent say they are interested in classic TV shows.
The beer brands 49ers fans and Chiefs fans can agree on
DATA INSIGHTS | by YouGov ... A San Francisco 49ers fan and Kansas City Chiefs walk into a bar. What kind of beer do they order? Funny you should ask, because we actually know that. YouGov’s BrandIndex and TeamIndex tools tell us a lot about what these fans like.
What America plans to eat (and drink) during the Super Bowl this year
DATA INSIGHTS | by YouGov ... About one-quarter (26%) say they plan to watch the game at home by themselves or other members of the household. But 10 percent are planning to attend a Super Bowl party at someone else’s home, while 2 percent are planning to watch the game at a bar or restaurant.
Brits care less about losing the war on performance-enhancing drugs than they used to
DATA INSIGHTS | by YouGov ... Brits think that the war on performance-enhancing drugs in sport is being lost not won, but care less than they used to. With the tribunal of a doctor from cycling outfit Team Sky once again drawing attention to the issue of doping in sport, we thought that we would look at the views of the British public on the subject.
By two to one Brits agree international football has a racism problem
DATA INSIGHTS | by YouGov ... Following a deluge of racist abuse directed at the England players during their Euro 2020 qualifying match. Brits say it’s time players left the field if they are subject to racial insults from the fans. Most Brits think players should abandon games completely if unacceptable abuse continues after warnings.
Netflix again tops YouGov’s US NextGen ranking
DATA INSIGHTS | by YouGov ... Young Americans are still talking about Netflix. For the second year in a row, the streaming giant has topped YouGov’s list of brands that generated the most positive Word of Mouth among US adults aged 18-34.