Data Insights2019-04-17T11:44:32+01:00


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F1 sponsorship is major opportunity for gambling brands

25 October 2018|Tags: , , |

DATA INSIGHTS | by YouGov ... Last month, news emerged from the world of motorsport which caught the eye of the gambling industry. It was announced that Formula 1 had struck a $100m deal to sell betting sponsorships. Liberty Media, the organisation that acquired the race car series in 2016 in an $8bn deal, has signed an agreement with Interregional Sports Group, for global rights to gambling sponsorship in F1.