Welcome
The 2022 FIFA World Cup football tournament is taking place in Qatar from 20 November to 18 December 2022.
During this time we’ll be sharing insights and analysis on various aspects of the event.
Make sure you join us to keep fully informed on all things #FIFAQatar2022.
ARTICLES
Analysis pieces written by YouGov’s data journalists based on data collected about or relating to FIFA World Cup 2022.
SURVEYS
Data collected from extensive surveys and snap polls about or relating to FIFA World Cup 2022.
How did FIFA World Cup Qatar 2022 fare against the 2018 version?
BLOG | by YouGov Sport ... FIFA World Cup Qatar 2022 underperformed the 2018 Russia edition in terms of Buzz score in the UK and the US. But it may not have affected viewership.
What type of sponsors resonate with fans of FIFA World Cup teams?
BLOG | by YouGov Sport ... Thanks to a new approach to stoppage time, the FIFA World Cup in Qatar has seen games last a lot longer – with England’s group-stage victory over Iran running for over 117 minutes. But are fans enjoying the extended matches, or can you have too much of a good thing?
FIFA World Cup in Qatar: Fans say the new approach to stoppage time has worked well
BLOG | by YouGov Sport ... Thanks to a new approach to stoppage time, the FIFA World Cup in Qatar has seen games last a lot longer – with England’s group-stage victory over Iran running for over 117 minutes. But are fans enjoying the extended matches, or can you have too much of a good thing?
Have the World Cup sponsors made an impression?
BLOG | by YouGov Sport ... YouGov Brand Index gives us an insight into the Impression that sponsors such as Adidas and Hyundai are making on World Cup fans.
FIFA World Cup 2022: Are gamers putting their boots on?
BLOG | by YouGov Sport ... Current Customer scores for the EA Sports FIFA game have risen in US, Germany and South Korea, but slumped in UK.
Gamer attitudes towards the FIFA World Cup 2022
BLOG | by YouGov Sport ... The FIFA World Cup is, as expected, gaining widespread attention among Britons. This rise in attention has been even more pronounced within the gambling community, YouGov SportsIndex data shows.
FIFA World Cup 2022: Who are Britain’s football bettors?
BLOG | by YouGov Sport ... The FIFA World Cup is, as expected, gaining widespread attention among Britons. This rise in attention has been even more pronounced within the gambling community, YouGov SportsIndex data shows.
What types of sponsorship do World Cup fans notice?
BLOG | by YouGov Sport ... As the FIFA World Cup draws closer, we look at the types of sponsorship that appeal to World Cup fans in Britain.
Has brand perception of the US soccer team sponsors grown among FIFA World Cup fans?
BLOG | by YouGov Sport ... England men's football team sponsors see a sharp increase in their Buzz score. Find out who gained the most in September 2022.
FIFA World Cup 2022: Some England sponsors are already scoring goals
BLOG | by YouGov Sport ... England men's football team sponsors see a sharp increase in their Buzz score. Find out who gained the most in September 2022.
FIFA World Cup 2022: YouGov consumer intelligence
BLOG | by YouGov Sport ... An overview of how YouGov’s tools will help explore consumer attitudes towards the World Cup and consumption patterns around it.
FIFA World Cup: Where is interest strongest around the globe – and how does it compare to the Olympics?
BLOG | by YouGov Sport ... Four in nine consumers express interest in the World Cup. How does this compare with the Summer Olympics and who are the fans?