NEWS
For news about the company, our people and our views.
Italians still want to attend Serie A games, despite Covid-19
NEWS | by YouGov Sport .The number of Italians who would consider attending a Serie A match has remained steady in the face of the suspension of matches across Italy as a result of Covid-19.
UK’s buzziest sports events – ranked
NEWS | by YouGov Sport ... 7th edition of YouGov’s SportsIndex Buzz Report reveals events and teams which generated most positive chatter amongst UK public in 2019. For the first time, international data is also included.
Australians still believe that Baggy Greens are fairest side in world cricket
NEWS | by YouGov Sport ... New polling reveals that Australians still believe that the Australian national cricket team is the fairest in the world – despite the ball-tampering scandal which took place in March last year.
YouGov Sport grows team again. New US hires extend analytics and data capabilities.
NEWS | by YouGov Sport ... YouGov Sport (formerly SMG Insight, powered by YouGov) has made two new hires to support its fast US growth. Kristen Ilhardt joins the company as Senior Director of Analytics, while Justin Pertierra signs up as Senior Research Analyst.
YouGov Sport makes new US hire; sales team expands on back of further client growth
NEWS | by YouGov Sport ... YouGov Sport (formerly SMG Insight, powered by YouGov) has appointed Chris Todd as VP of Sales to bolster its growing US operation.
English cricket fans suffer fair-play crisis of confidence
NEWS | by YouGov Sport ... Ahead of this week’s Cricket World Cup, a new poll of more than 6,500 people world wide reveals English cricket fans as among the least likely in the world to believe their national team upholds the highest standards of fair play.
Asian Cup delivers results for whole region – new data shows
NEWS | by YouGov Sport ... New data revealed by YouGov Sport (SMG Insight) shows that the AFC Asian Cup, hosted by the UAE, has delivered results for the whole MENA region.
YouGov Sport expands German operation
NEWS | by YouGov Sport ... YouGov Sport has appointed leading industry expert Edgar Raposo as Senior Sales Manager, meeting growing client demand for sport and sponsorship research in the German market. Edgar will be tasked with introducing YouGov Sport’s pioneering research services and expertise to Germany’s sports industry, including rightsholders, agencies and sponsors.
New data shows Asian Cup excitement overtaking UAE 2018 Club World Cup buzz
NEWS New data shows Asian Cup excitement overtaking UAE 2018 Club World Cup buzz New data revealed today shows that the AFC Asian Cup is generating even more excitement in its host country than last year’s FIFA Club World Cup, also hosted by the UAE. In the run-up to kick-off, the 2019 AFC Asian Cup
Natasha plays her way to silver at judo world championships
SMG INSIGHT NEWS Natasha plays her way to silver at judo world championships YouGov Sport/SMG Insight can boast its very own sports star as of this weekend, with Senior Research Manager Natasha Glassford winning a silver medal at the Judo Veterans World Championships. Natasha, who has been with SMG Insight for almost three years, was
Connexi launches with exclusive partnership with SMG Insight
SMG INSIGHT NEWS Connexi launches with exclusive partnership with SMG Insight Connexi, the first real-time data-driven sponsorship marketplace connecting brands and rights holders has announced an exclusive partnership with SMG Insight as it launches its platform in the UK. Connexi’s mission is to make it easier for brands, rights holders and agencies to find and
Sports Industry Group: The Big Interview
Frank Saez, managing director and founder of SMG Insight, speaks to Sport Industry Group about the power of utilising research, why there are some positive times ahead for rugby, and how good data always has a role to play.