NEWS | by YouGov Sport ... 7th edition of YouGov’s SportsIndex Buzz Report reveals events and teams which generated most positive chatter amongst UK public in 2019. For the first time, international data is also included.
NEWS | by YouGov Sport ... New polling reveals that Australians still believe that the Australian national cricket team is the fairest in the world – despite the ball-tampering scandal which took place in March last year.
NEWS | by YouGov Sport ... YouGov Sport (formerly SMG Insight, powered by YouGov) has made two new hires to support its fast US growth. Kristen Ilhardt joins the company as Senior Director of Analytics, while Justin Pertierra signs up as Senior Research Analyst.
NEWS | by YouGov Sport ... Ahead of this week’s Cricket World Cup, a new poll of more than 6,500 people world wide reveals English cricket fans as among the least likely in the world to believe their national team upholds the highest standards of fair play.
NEWS | by YouGov Sport ... YouGov Sport has appointed leading industry expert Edgar Raposo as Senior Sales Manager, meeting growing client demand for sport and sponsorship research in the German market. Edgar will be tasked with introducing YouGov Sport’s pioneering research services and expertise to Germany’s sports industry, including rightsholders, agencies and sponsors.
NEWS New data shows Asian Cup excitement overtaking UAE 2018 Club World Cup buzz New data revealed today shows that the AFC Asian Cup is generating even more excitement in its host country than last year’s FIFA Club World Cup, also hosted by the UAE. In the run-up to kick-off, the 2019 AFC Asian Cup
SMG INSIGHT NEWS Natasha plays her way to silver at judo world championships YouGov Sport/SMG Insight can boast its very own sports star as of this weekend, with Senior Research Manager Natasha Glassford winning a silver medal at the Judo Veterans World Championships. Natasha, who has been with SMG Insight for almost three years, was
SMG INSIGHT NEWS Connexi launches with exclusive partnership with SMG Insight Connexi, the first real-time data-driven sponsorship marketplace connecting brands and rights holders has announced an exclusive partnership with SMG Insight as it launches its platform in the UK. Connexi’s mission is to make it easier for brands, rights holders and agencies to find and
Frank Saez, managing director and founder of SMG Insight, speaks to Sport Industry Group about the power of utilising research, why there are some positive times ahead for rugby, and how good data always has a role to play.