For news about the company, our people and our views.

YouGov acquires Canadian sports research firm Charlton Insights

2 March 2021|Tags: |

NEWS | by YouGov Sport YouGov has expanded its sports presence in North America with the acquisition of Toronto-based research and consulting agency Charlton Insights. They have been wholly acquired by YouGov on a three year earn-out tied to establishing YouGov Sport’s presence in Canada. Established in 1995, Charlton Insights is a business built on long-term relationships with major brands, teams and leagues in Canada, including the NHL, NBA and MLB.

YouGov launches Global Fan Profiles – the most complete data in esports

17 February 2021|Tags: , |

NEWS | by YouGov Sport YouGov has enhanced its Global Fan Profiles tool so properties, sponsors and rights holders can now track fan sentiment and attitudes in esports. The new tool drives better decisions in esports sponsorships and partnerships and has data on title, event, and team affinity across key markets showing how esports fans differ between and within countries.

YouGov Sport expands German operation

16 January 2019|Tags: |

NEWS | by YouGov Sport ... YouGov Sport has appointed leading industry expert Edgar Raposo as Senior Sales Manager, meeting growing client demand for sport and sponsorship research in the German market. Edgar will be tasked with introducing YouGov Sport’s pioneering research services and expertise to Germany’s sports industry, including rightsholders, agencies and sponsors.

Go to Top