You’ll find our in-depth reports here – including our SportsIndex Buzz reports.

The many faces of sports fans across Europe

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REPORT | by YouGov Sport ... In this report, we look at the different faces of sports fans across Europe. Given a shared hinterland in sport, brands and culture, there can be a tendency among sports marketers to assume Europeans share similar outlooks. But this report shows the opposite – and how these differences mean that even small adaptations in marketing strategies can reap rewards in a market. The report looks at sports audiences in eight markets – Denmark, France, Germany, Italy, Norway, Spain, Sweden and the UK.

Analysis: COVID-19 and the return of sport in Australia

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REPORT | by YouGov Sport ... Making decisions about how and when to re-introduce sport is a difficult and unprecedented process. That’s why it makes sense to have all available information to hand. This special report focuses on the attitudes of Australians towards sport’s return, providing a comprehensive analysis of fans’ beliefs and expectations. Every day we ask Australians about their views, attitudes and behaviours around sport, on specific teams and leagues and – since the outbreak of COVID-19 – about sports fans’ views on that too.

Analysis: COVID-19 and the return of German sport

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REPORT | by YouGov Sport ... As we consider how sport can re-claim its place at the centre of German life, keeping track of what the public thinks will be a key consideration. Returning too soon or too late could have serious repercussions for sports administrators. At YouGov Sport, we are pleased to offer a helping hand in this regard. As the sports and entertainment specialist arm of YouGov, we ask Germans every day about their views on sport, on specific teams and leagues and – since the outbreak of COVID-19 – about sports fans’ views on that too. And we’re happy to share some of our insights with you in the shape of this special report.

SportsIndex 7th Annual Buzz Report

REPORT | by YouGov Sport ... With the Rugby World Cup, the FIFA Women’s World Cup and the ICC Cricket World Cup all taking place, 2019 was a year packed with sport. This 7th edition of our annual Buzz Report will tell you which England side created the most positive world cup noise in 2019, as well as answers to a host of other questions.

UAE Football Today White Paper

REPORT | by YouGov Sport ... Our UAE Football Today white paper looks at the country’s perceptions of the world’s favourite sport, how its domestic league fares against its European neighbours and what drives the UAE’s love of football.

SportsIndex Reports 2014-2019

ARCHIVED REPORTS | Free to download We are pleased to share with you our previous SportsIndex annual reports. Get in touch if you want to find out more but in the meantime please enjoy the reports and the insights they will provide to you and your team.

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