You’ll find our in-depth reports here.

Canada: What do sports fans expect from sports organizations?

With the impact of recent movements such as Black Lives Matter and #MeToo, the avid sports fan has never cared more about social issues. Equality and diversity & inclusion are two of the most important issues on their mind, and these fans value rights holders and athletes who also support these issues.

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US World Cup Report: evaluating soccer’s growing demand

YouGov Global Fan Profiles reveals that the FIFA World Cup generates almost as much global interest as the Summer Olympics. Ahead of the tournament’s kickoff this weekend, YouGov has analyzed and aggregated everything you need to know about the growing demand for soccer in the United States.

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Global Sports 2022: Uncovering the Socially Responsible Sports Fan

YouGov’s new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis of the sports fan of today, their profile and behaviors. We explore the social issues that matter to sports fans and how best to engage with this audience to generate more commercial value. 

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Game-changers: the power of gaming influencers

What is the short- and long-term impact of COVID-19 on gaming? How will the rise of Esports and gaming content affect the future of the industry? This report explores the expanding influence of gaming as a force in worldwide entertainment and reveals opportunities for businesses in the sector.

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The world’s buzziest sports events – ranked.

YouGov Sport’s annual Buzz Report makes its return for 2022. As you’ve come to expect from last year’s report, the scope of the 2022 edition includes data we have collected on teams, leagues and events from around the globe. The 2022 report allows us to genuinely identify the world’s top-ranked Sports events across ten international markets.

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The growth in women’s sport – and what it means for marketers.

Understanding how women’s sport is perceived around the world can provide marketers with an inside track on identifying where the greatest value lies. Although women’s sport is currently less popular than men’s, there is no reason it must continue to be so – as illustrated in this report.

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Covid-19 & the recovery of Australian sport 2021

YouGov Sport asks Australians every day about their views, attitudes and behaviours around sport, on specific teams and leagues – and this past year, sports fans’ views of COVID-19 since the outbreak. This special report uncovers insights on Covid-19 and the impact of Australian sport, beliefs and expectations among sports fans, and looking ahead to a strong recovery of Australian sport in 2021.

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