REPORTS

REPORTS | by YouGov Sport ... With the FIFA World Cup, the Winter Olympics, the Commonwealth Games and the Ryder Cup all taking place, 2018 was a year packed with sport. But what sports properties created the most chatter among UK audiences? What was their relationship to whether they were free-to-air or on subscription TV? And what effect does it have on domestic sports events when so many major international events come around at once? Find out the answers to these, and other questions, by downloading our sixth annual SportsIndex Buzz Report. For free.

REPORTS | by YouGov Sport ... Are we all talking about the World Cup? Or is the NBA more interesting? If you live in a soccer-mad nation, it’s easy to think that the whole world is talking World Cup football right now. But is that the case? Our new Sport Talk report visits countries around the world and uncovers what sports events people are talking about around the world right now.

REPORTS | by YouGov Sport ... This report reveals for the first time the data driving the efforts of the NFL and soccer to build audiences on foreign soil. The Special Relationship report looks at how the differences between British and American sports fans are steering the sports’ strategies to break into one another’s home markets. It offers a unique trove of data and analysis for every sport looking to grow its footprints beyond home turf, examining factors as broad as fantasy sports, Title IX, season scarcity, soccer moms and commercial deals across both sides of the Atlantic.