You’ll find our in-depth reports here.

The growth in women’s sport – and what it means for marketers.

Understanding how women’s sport is perceived around the world can provide marketers with an inside track on identifying where the greatest value lies. Although women’s sport is currently less popular than men’s, there is no reason it must continue to be so – as illustrated in this report.

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The world’s top-ranked events across ten markets.

YouGov Sport’s annual Buzz Report will make different reading to previous years. We have made changes to the scope of the report by including data we now collect on leagues and events from around the world. Instead of being largely focused on the UK, this year’s global report allows us to truly see what the world’s top-ranked events are across ten markets.

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Covid-19 & the recovery of Australian sport 2021

YouGov Sport asks Australians every day about their views, attitudes and behaviours around sport, on specific teams and leagues – and this past year, sports fans’ views of COVID-19 since the outbreak. This special report uncovers insights on Covid-19 and the impact of Australian sport, beliefs and expectations among sports fans, and looking ahead to a strong recovery of Australian sport in 2021.

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