SPORTS BLOG
Are you looking for topical insights and industry intel? You’ll find it here in our blog.
The Bundesliga is a four-horse race. But which teams are top of the table away from the pitch?
BLOG | by Edgar Raposo ... The race for the Bundesliga is finely poised this season, with three traditional powerhouses – Bayern, Dortmund and Mönchengladbach – competing with fantasy-football story club RB Leipzig for the title. The four are separated by just four points in the table – but what are the differences between them off the field according to fans?
2020 Buzz Report – How the NBA, Premier League and Formula 1 compare around the world
BLOG | by James Stibbs ... For the first time in our annual Buzz Report, we’ve examined the buzz which sports properties generate in markets around the world. While you can download the full report here, we also thought it would be interesting to compile some of the data for a blog.
GERMANY – The NFL’s Growing Presence in German Life
BLOG | by Edgar Raposo ... The NFL has a growing presence in German life and that is reflected by some of the data we collect on the league. Take, for example, its score for Quality which has been rising steadily for some time. So with the Super Bowl coming up, we thought we’d use our data to examine the German NFL fan and get to know him/her a little better.
Are we raising a generation of helpless gamblers?
BLOG | by Charlie Dundas ... With plenty of conversation in 2019 focused on young people and betting, we thought it would be interesting to look at the demographics of the UK’s gamblers. Our data shows that the gambling activity most likely to be undertaken by younger people (18-24-year-olds) is the purchase of scratchcards. Nearly one in five (19.1%) of this group has bought one in the past 12 months.
Majority of Australians believe that Australian Open should go ahead in spite of bushfires
BLOG | by Ned Morris ... The majority of Australians (57%) believe that Tennis Australia are right to press ahead with the Australian Open as planned, albeit with measures to mitigate potential health impacts on players and spectators.
Football dominates UAE Prestige League – but no sign of Olympics
BLOG | by Frank Saez ... This year, YouGov Sport is an official partner of the Sport Business Summit, organised by Leaders in partnership with the Abu Dhabi Sports Council. To mark our support for one of the region’s most prestigious events, we thought we’d investigate what the UAE perceives to be the world’s most prestigious sporting properties.
Can IPL’s Season 13 match Season 12’s record popularity?
BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.
NHL SHORTS
BLOG | by Scott Horowitz ... Brief insight on how Bud’s hockey deal locks down fans’ favoritism and how racism accusations are not denting the NHL’s health
Club World Cup SHORTS
BLOG | by Sarah Potter ... We observe how FIFA’s strategy is paying off in the MENA region, how it's attracting younger audiences and making a good impression among football fans
Annual health check for the betting industry
BLOG | by Charlie Dundas ... Given that this is our end-of-year column, we thought it would be interesting to review some of the 16 metrics we track against betting brands every day by looking at the performance of the sector as whole over the past 12 months.
Australia’s Hottest Tickets: what tickets are highest on Australians’ wish-lists
BLOG | by Liam Randell ... With Christmas just around the corner, we thought we’d take a look at what tickets are highest on Australians’ wish-lists for Santa as we head into another exciting year of sport. Using our Consideration metric, which asks respondents daily what events or competitions they would most like to attend if money and geography were no object.
Australians and sports betting in under 5 minutes
BLOG | by Liam Randell ... Betting has long been an intrinsic part of the Australian sporting identity. But while, as the saying goes, Australians would bet on two flies crawling up a wall, we thought we’d find out just how true this saying really is.