Sports Blog2021-01-06T11:22:53+00:00


A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.

Football in Spain: Which clubs have the highest Buzz score?

14 January 2021|Tags: , , , |

BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.

2021 wishlist: What sports would consumers most like to see in-person?

6 January 2021|Tags: , , |

BLOG | by YouGov Sport ... If money or geography were not an issue, many consumers would consider attending the Olympics live in-person. By looking at Consideration scores, continuously collected YouGov SportsIndex data shows which events or leagues a COVID-weary public would most like to see in six key markets as we turn the page on 2020.

Despite COVID uncertainty, Japanese still regard Olympics as most prestigious property

18 December 2020|Tags: , , , , , , , , , |

BLOG | by YouGov Sport ... While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.

Podcasts: Which sports fans are listening?

18 December 2020|Tags: , , , , , |

BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.

Which sports fans are most likely to make a bet?

10 December 2020|Tags: , , , , , , , , |

BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?

Live sports isn’t just about entertainment, it’s about quality of life

10 December 2020|Tags: , , , , |

BLOG | by YouGov Sport ... For sports fans, the effects of pandemic protocols are most obvious when watching live games: Covered seats, cardboard cutouts, or the hushed tones of stadiums hidden with artificial crowd noise. Leagues are making earnest attempts to bring a sense of normalcy to our lives upended by COVID-19, but there’s no real replacement for fans in the stands.

White Paper | Mobile gamers around the globe in 24 markets

1 December 2020|Tags: , , |

SPORT DATA INSIGHT | ... Mobile games have come a long way. If the platform was initially limited to simple monochrome titles such as Nokia’s Snake, it has since become a diverse and growing ecosystem – one where apps such as Candy Crush Saga and Bejeweled sit side by side with complex, tactical multiplayer experiences like Call of Duty and Fortnite.  YouGov’s new white paper, Gaming and Esports: The Next Generation, examines gamers in 24 international markets across a range of regions. 

Top five sports properties for Buzz. Britons were talking about these sports most in October.

13 November 2020|Tags: , , , , , , |

BLOG | by Charlie Dundas ... The Six Nations Rugby Championship – in stasis since the start of the pandemic lockdowns in March – finally returned in October, offering British fans an escape to a pre-COVID world, just as they faced a second wave of shutdowns.

Xbox owns the momentum moving into launch … PlayStation proves that value goes beyond price

11 November 2020|Tags: , , , , , , |

BLOG | by Nicole Pike ... This is the week! Xbox Series X & S consoles are arriving in the homes of those who pre-ordered...or those who masked up, waited in line, and drove across town to snag their system at a retail location. And, of course, PlayStation 5 will have its moment just two days from now. The console wars are officially on!

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