BLOG+
A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
Jersey patches, helmet sponsors: Do they work in the US?
BLOG | by YouGov Sport ... New YouGov research shows awareness generated for brands whose logos appear on NHL player helmets and NBA player jerseys.
Team profile: The worldwide popularity of the LA Lakers
BLOG | by YouGov Sport ... The Los Angeles Lakers, the subject of the HBO Max series “Winning Time”, is one of the most powerful brands in the NBA. YouGov data show how far-reaching the brand is around the world, and how the recent TV show has helped the streaming service.
European football’s biggest Buzz movers for April 2022
BLOG | by YouGov Sport ... With a few final critical matches of the season left, YouGov data shows which clubs have experienced the highest brand uplifts recently.
YouGov Sport: FootballIndex ranking in Italy, USA and China
BLOG | by YouGov Sport ... The Serie A football championship has not been as competitive as the current season in years, but professional football is not just about results on the pitch.
A third of sports fans are environmentalists, but not all fans are equal
BLOG | by Charlie Dundas ... Ahead of Earth Day 2022, we dive into YouGov Profiles data to examine the share of fans of various sports who consider themselves environmentalists. We also try to understand whether environmentalist sports fans respond positively to brand purpose in messaging.
MLB The Show 22 making a Buzz among gamers in the US
BLOG | by YouGov Sport ... To mark the release of MLB The Show 22, YouGov dips into YouGov BrandIndex data to examine consumer sentiment towards the title among Xbox, PlayStation and Nintendo Switch users in the US.
European football’s biggest Buzz movers for March 2022
BLOG | by YouGov Sport ... Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.
A peek into the potential of the Spotify-FC Barcelona partnership
BLOG | by YouGov Sport ... Spotify spent $310 million on a sponsorship deal with FC Barcelona that will see the streaming giant gain naming rights to the Camp Nou stadium and space on the team’s jerseys. We use YouGov Global Fan Profiles and YouGov BrandIndex data to get a sense of the dividend the deal could yield.
Formula E fans in the UK: Young and receptive to sports sponsorships
BLOG | by YouGov Sport ... Despite a number of COVID-induced race cancellations, the fledging Formula E World Championship nearly turned a profit in its sixth season in 2019-2020, a testament to the appeal of the motorsport series.
A global look at the power of Ferrari’s Formula One team
BLOG | by YouGov Sport ... Ferrari’s Formula One team is a global powerhouse - close to half of motorsport fans around the world support the team. As the start of the 2022 seasons draws near, YouGov global data shows in which major markets the Ferrari team has the biggest strongholds, and where there may be room for growth.
Club profile: Measuring the worldwide popularity of Manchester United
BLOG | by YouGov Sport ... The English Premier League is the most popular team-sport league on the planet, with 28% of sports fans across 51 global markets who are interested in the league according to YouGov Global Fan Profiles data.
European football’s biggest Buzz movers for February 2022
BLOG | by YouGov Sport ... As football clubs enter the final months of the season, many are seeing a boost in brand health. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.