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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
US – Inside the mindset of March Madness fans: Who they are, how they gamble and more
BLOG | by YouGov Sport ... As the 2023 edition of the March Madness comes to a close, we dip into syndicated YouGov data to identify and better understand the consumers who watch or follow the NCAA’s flagship basketball tournament.
Which advertisers made a splash at the 2022 Indian Premier League?
BLOG | by YouGov Sport ... The Indian Premier League (IPL) is one of the most followed domestic leagues in the world within its home market.
Dick’s Sporting Goods brand image boosts after NCAA deal
BLOG | by YouGov Sport ... Dick's Sporting Goods’ newly inked deal as the official sporting-goods retailer of the National Collegiate Athletic Association (NCAA), the governing body for college sports in the US, appears to be paying dividends, according to data from YouGov BrandIndex.
TikTok and MLS partnership: Fans already well-disposed towards media brand
BLOG | by YouGov Sport ... TikTok's recent multi-year partnership with Major League Soccer (MLS) might be good for both parties, according to data from YouGov Profiles.
Serving Pickleball – understanding demographics and key behaviours
BLOG | by YouGov Sport ... It's time to dill with the fact that Pickleball is no longer just a quirky pastime but a full-blown phenomenon.
Where do sports need to invest in and focus on heading into the future?
BLOG | by Liam Randell ... YouGov reveals the 10 most important issues in Sport According to Australians
Women and Gambling – What are the opportunities?
BLOG | by YouGov Sport ... In this piece, we dive into YouGov Global Gambling Profiles data to gain insights into the core attitudes and behaviours of women gamblers in the UK.
The World Baseball Classic is twice as popular in Japan as in the US
BLOG | by YouGov Sport ... A look at the global popularity of the World Baseball Classic in key markets as the two giants gear up for the final of the 2023 edition.
Could F1 put Saudi Arabia tourism on the fast lane?
BLOG | by YouGov Sport ... Saudi Arabia has indicated that the Jeddah F1 race is a part of its efforts to open the country to the outside world. How are these goals panning out?
Two-fifths of British cricket fans say they are likely to watch the Women’s Premier League
BLOG | by Charlie Dundas ... The cricket Women’s Premier League is the most lucrative tournament in women’s cricket, and it’s caught the attention of British cricket fans.
The great divide – exploring the gender gap in sports viewership
BLOG | by YouGov Sport ... Rugby fans overwhelmingly support the RFU decision to lower the permitted tackle height in community rugby; here’s why.
Rugby union fans twice as likely to support tackle height reduction than not
BLOG | by YouGov Sport ... Rugby fans overwhelmingly support the RFU decision to lower the permitted tackle height in community rugby; here’s why.