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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
Football in Spain: Which clubs have the highest Buzz score?
BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.
2021 wishlist: What sports would consumers most like to see in-person?
BLOG | by YouGov Sport ... If money or geography were not an issue, many consumers would consider attending the Olympics live in-person. By looking at Consideration scores, continuously collected YouGov SportsIndex data shows which events or leagues a COVID-weary public would most like to see in six key markets as we turn the page on 2020.
Despite COVID uncertainty, Japanese still regard Olympics as most prestigious property
BLOG | by YouGov Sport ... While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.
Podcasts: Which sports fans are listening?
BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.
MLB fans divided on Cleveland Indians’ decision to change name
BLOG | by YouGov Sport ... The Cleveland Indians owner plans to change the team’s name – which has been deemed racist by some groups in recent years. The decision to change the name has Major League Baseball fans in the United States divided, new YouGov data shows.
Which sports fans are most likely to make a bet?
BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?
Live sports isn’t just about entertainment, it’s about quality of life
BLOG | by YouGov Sport ... For sports fans, the effects of pandemic protocols are most obvious when watching live games: Covered seats, cardboard cutouts, or the hushed tones of stadiums hidden with artificial crowd noise. Leagues are making earnest attempts to bring a sense of normalcy to our lives upended by COVID-19, but there’s no real replacement for fans in the stands.
White Paper | Mobile gamers around the globe in 24 markets
SPORT DATA INSIGHT | ... Mobile games have come a long way. If the platform was initially limited to simple monochrome titles such as Nokia’s Snake, it has since become a diverse and growing ecosystem – one where apps such as Candy Crush Saga and Bejeweled sit side by side with complex, tactical multiplayer experiences like Call of Duty and Fortnite. YouGov’s new white paper, Gaming and Esports: The Next Generation, examines gamers in 24 international markets across a range of regions.
The less-is-more approach at The Masters is working for brands
BLOG | by YouGov Sport ... The Masters is unlike any other golf tournament, or any other major sporting event for that matter. There are only a handful of corporate sponsors, there are no logos on the course, and brands must follow extremely strict rules around promotion.
Taiwan and South Korea leads the US in MLB viewership
BLOG | by Scott Horowitz ... Over the course of its truncated 2020 season, Major League Baseball had more followers per capita in Taiwan and in South Korea than it did stateside, YouGov data shows.
Top five sports properties for Buzz. Britons were talking about these sports most in October.
BLOG | by Charlie Dundas ... The Six Nations Rugby Championship – in stasis since the start of the pandemic lockdowns in March – finally returned in October, offering British fans an escape to a pre-COVID world, just as they faced a second wave of shutdowns.
Xbox owns the momentum moving into launch … PlayStation proves that value goes beyond price
BLOG | by Nicole Pike ... This is the week! Xbox Series X & S consoles are arriving in the homes of those who pre-ordered...or those who masked up, waited in line, and drove across town to snag their system at a retail location. And, of course, PlayStation 5 will have its moment just two days from now. The console wars are officially on!