Sports Blog2021-01-06T11:22:53+00:00

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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.

The most successful advertisers of Super Bowl LV

10 February 2021|Tags: , , , , , |

BLOG | by YouGov Sport ... This year, Super Bowl advertisers faced two challenges – strike the right tone at a time of deep political strife in the United States, and do so under strict COVID-19 measures. YouGov looked at each of the company’s Ad Awareness scores around Super Bowl LV to reveal which advertisers managed to rise above the others.

Super Bowl gambling: Who’s putting money down and what are they betting on?

26 January 2021|Tags: , , , , |

BLOG | by YouGov Sport ... The Super Bowl is the biggest American sporting event of the year – and arguably the biggest betting day in all of US sport, with nearly one in five Americans (19%) planning to place a wager on the big game. YouGov data shows who these gamblers are, their betting methods, and on which aspects of the game they plan to put their money.

How US sports fans feel about full-size marquee jersey sponsorship

26 January 2021|Tags: , , , |

BLOG | by YouGov Sport ... To help stem the financial loss brought on by the COVID-19 pandemic, sports leagues are looking to sell new sponsorship real estate — including helmet decals and shoulder patches. Looking beyond 2021, fresh YouGov research shows how American sports fans would feel about sponsorship logos appearing across the center chest of player jerseys. This is perhaps one of the most lucrative pieces of real estate left in North American sports.

Football in Spain: Which clubs have the highest Buzz score?

14 January 2021|Tags: , , , |

BLOG | by YouGov Sport ... Real Madrid, La Liga’s most historically successful club, also sits atop our list of clubs with the current highest Buzz score. YouGov FootballIndex, which has recently launch in Spain, tracks public perception of the world’s leading clubs and teams, across multiple markets every day.

2021 wishlist: What sports would consumers most like to see in-person?

6 January 2021|Tags: , , |

BLOG | by YouGov Sport ... If money or geography were not an issue, many consumers would consider attending the Olympics live in-person. By looking at Consideration scores, continuously collected YouGov SportsIndex data shows which events or leagues a COVID-weary public would most like to see in six key markets as we turn the page on 2020.

Despite COVID uncertainty, Japanese still regard Olympics as most prestigious property

18 December 2020|Tags: , , , , , , , , , |

BLOG | by YouGov Sport ... While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.

Podcasts: Which sports fans are listening?

18 December 2020|Tags: , , , , , |

BLOG | by YouGov Sport ... Podcasts are an advertiser’s dream. More than half of podcast listeners in the United States don’t skip over the ads even though they easily can and about a third say they don’t find them to be an intrusive form of marketing, perhaps a result of the intimate nature of what is often host-read copy.

Which sports fans are most likely to make a bet?

10 December 2020|Tags: , , , , , , , , |

BLOG | by Charlie Dundas ... With most sports back in full swing, we’re looking this week at how common betting is among different sports fan bases in the United Kingdom. So, which group is most likely to be making a bet? We found a little more than a quarterof UK adults who follow football have placed a bet in the last 12 months, but how about the other types of sports fans?

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