Sports Blog2021-01-06T11:22:53+00:00


A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.

How popular are NHL teams in key European markets?

25 May 2021|Tags: , , |

BLOG | by YouGov Sport ... Over the last decade, much has been written regarding the National Hockey League’s long-term ambitions to expand overseas since it voiced optimism of such growth back in 2008. Since then, the NHL’s expansion has remained domestic. However, the NHL has maintained a presence in several international markets, hosting exhibition and preseason games in Europe in front of big crowds.

Premier League: Which fans are watching Sky Sports, BT Sport and Amazon Prime?

13 May 2021|Tags: , , , , |

BLOG | by YouGov Sport ... The Premier League announced in May that it has rolled over its existing domestic broadcast deals for a further three years. The move reportedly stems from clubs’ concerns that, in the uncertainty caused by the pandemic, the rights might end up fetching a lower sum than the League’s current deal, which is worth £4.8bn.

Buzz Scores of ‘Big 6’ clubs nosedive after Super League news

3 May 2021|Tags: , , , |

BLOG | by YouGov Sport ... News of a breakaway European Super League was met with a strong response from both the media and the masses. Following the intense reaction from critics, each of the six English clubs that originally signed up for the league swiftly withdrew from it, leading to the suspension of the proposed tournament.

The IOC will host esports events. Will people tune in?

23 April 2021|Tags: , , , , |

BLOG | by YouGov Sport ... The International Olympic Committee (IOC) announced it will organize a handful of esports events prior to the Tokyo Games, marking a significant move toward introducing video games into the Olympics. New YouGov polling in three key markets shows there is notable interest in what the IOC is calling the Olympic Virtual Series.

MLB The Show is now on Xbox and owners are interested

20 April 2021|Tags: , , , , , |

BLOG | by YouGov Sport ... For the first time since 2006, MLB The Show will be available on Xbox for the 2021 version, and YouGov metrics suggest interest among Xbox owners in the United States is strong. The Major League Baseball video game series, published by Sony Interactive Entertainment, had remained a PlayStation-exclusive title until this year.

The greatest athlete of all time, according to Americans

20 April 2021|Tags: , , , , , , |

BLOG | by YouGov Sport ... When Tom Brady won his seventh Super Bowl in February 2021 with the Tampa Bay Buccaneers, it relit fierce debate around who the greatest athlete of all time really is. While Brady is highly regarded among football fans in the United States, there are several athletes who more sports fans see as the Greatest of All Time, or the G.O.A.T.. A new YouGov study ranks which sports stars, alive or dead, are most likely to be considered the greatest.

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