SPORTS BLOG
Are you looking for topical insights and industry intel? You’ll find it here in our blog.
UAE football fans give their verdict on fake crowd noise
BLOG | by Vinith Moorthy ... Much has changed in the world over the past six months or so, but for football fans one of the biggest changes to the game has been the absence of spectators at games. Many broadcasters have introduced recorded ‘crowd noise’, created from recordings of previous matches.We decided to ask football fans in the UAE what their views of this innovation are.
Australia | Digital Trends in Sports Media … how fans are accessing content
BLOG | by Neil Hayes ... The recent restrictions on social gatherings have seen sporting events played behind closed doors – or with a limited number of fans in attendance – leaving many fans searching for alternative ways to follow their favourite sports teams. So where are we now in terms of how fans are accessing content?
It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sell
BLOG | by Charlie Dundas ... These are challenging times for football clubs looking to renew or strike fresh deals – which is why it’s never been as important for commercial teams to really understand their club’s brand health.
IPL to return in September – and our data suggests it’s on course to break records
BLOG | by Joseph Eapen ... The news that the IPL is likely to take place in the United Arab Emirates in September will be music to the ears of cricket-starved Indians.
Making the NBA re-start cut is no guarantee that a team is being talked about
BLOG | by Victor Gras ... With the restart of the NBA just a few days away, we thought we’d look at which teams are generating the most chatter among fans. Our YouGov TeamIndex tool tracks every major league team every day and here we share a sample taken over the month of July to that of June using the Word of Mouth metric. Let's see how the teams compare.
Redskins re-naming announcement shifts needle on what public are hearing about the team
BLOG | by Victor Gras ... It’s been a challenging few weeks for Washington’s NFL team and its fans. We’ve been tracking the public’s perceptions of the team daily as part of our YouGov TeamIndex tool to see what effect the spotlight of publicity has had on its reputation.
AS Roma is redefining what it means to be a football club. But is it working?
BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.
The affluent sports fan – where to find them, what makes them buy and what will give them a good time
BLOG | by Chris Todd ... At YouGov Sport, we’re able to draw on our panel of 9m people around the world to really discover what the world is thinking. Our research and insight tools are designed to help marketers understand their core audience, their preferences and attitudes and turn that insight into meaningful action.
Bettors more excited by return of Premier League than football fans
BLOG | by Charlie Dundas ... While there’s not the feast you would expect at this time of the year, there has at least been some sport for punters to get involved with over the past few weeks. We were interested to see what impact the return of Premier League football would have on bettors, given the size and significance of the market.
Australia | Sports, Fans and Social Issues in Under 3 Minutes
BLOG | by Liam Randell ... Do Australian sports and teams do enough to address and support key social issues in Australia? Should brands and partners get involved? And with such a heavy cluster of issues where does sport even begin to identify what sports fans truly care about? Fortunately, our latest YouGov Profiles dataset has these questions covered for you.
Are policy-makers taking a gamble with proposals for betting sponsorship ban?
BLOG | by Charlie Dundas ... As the UK’s House of Lords is debating whether sports betting companies should be banned from football sponsorship, we thought it might be helpful to revisit some of the data around this subject.
As US sports make plans to return, are fans still engaged?
BLOG | by Victor Gras ... In the almost complete live sports blackout, teams and leagues have been looking for new ways to maintain fan engagement. From esports to remote drafts, necessity has been the mother of invention for sports marketing teams across America. But how successful have their efforts been in ensuring that sport is still part of the conversation in these trying times?