Sports Blog2019-04-17T11:41:58+01:00

SPORTS BLOG

Are you looking for topical insights and industry intel? You’ll find it here in our blog.

The affluent sports fan – where to find them, what makes them buy and what will give them a good time

8 July 2020|Tags: , , |

BLOG | by Chris Todd ... At YouGov Sport, we’re able to draw on our panel of 9m people around the world to really discover what the world is thinking. Our research and insight tools are designed to help marketers understand their core audience, their preferences and attitudes and turn that insight into meaningful action.

Bettors more excited by return of Premier League than football fans

8 July 2020|Tags: , , , , , , , |

BLOG | by Charlie Dundas ... While there’s not the feast you would expect at this time of the year, there has at least been some sport for punters to get involved with over the past few weeks. We were interested to see what impact the return of Premier League football would have on bettors, given the size and significance of the market.

Australia | Sports, Fans and Social Issues in Under 3 Minutes

6 July 2020|Tags: , , , , , , |

BLOG | by Liam Randell ... Do Australian sports and teams do enough to address and support key social issues in Australia? Should brands and partners get involved? And with such a heavy cluster of issues where does sport even begin to identify what sports fans truly care about? Fortunately, our latest YouGov Profiles dataset has these questions covered for you.

As US sports make plans to return, are fans still engaged?

3 July 2020|Tags: , , , , , , |

BLOG | by Victor Gras ... In the almost complete live sports blackout, teams and leagues have been looking for new ways to maintain fan engagement. From esports to remote drafts, necessity has been the mother of invention for sports marketing teams across America. But how successful have their efforts been in ensuring that sport is still part of the conversation in these trying times?

The Premier League returns, or is it too soon for kick off?

15 June 2020|Tags: , , , , , |

BLOG | by Matt Mills ... After a long wait for fans, top tier football is finally set to resume in the UK on June 17th after being suspended due to the coronavirus back in March. Nearly half of adults think it’s too soon for the return of top level football, but fans are split. Let's look at the research.

During this quiet period for the major leagues, have other sports been making ground?

15 June 2020|Tags: , , , , , |

BLOG | by Victor Gras ... While most seasons remain suspended – or at least have yet to begin – there are still a few nuggets of live action giving sports fans good reasons to tune back into their cable subscriptions. We thought we’d take a look at a few of those active sports to see how they are performing.

Football fan culture: Liverpool come out top but the bigger story is the north/south divide

12 June 2020|Tags: , , , , |

BLOG | by Charlie Dundas ... As you may have seen (particularly if you’re a Manchester United or Liverpool fan), we launched our new FootballIndex tool in the UK last week. This week we’re mining it again to see how the public’s perception of clubs’ fan culture differs across the age groups.

How do UAE residents want to finish the sports season?

12 May 2020|Tags: , , , , |

BLOG | by Vinith Moorthy ... As you may have seen, we’ve been asking markets around the world their views on re-starting sporting activities. While some sports leagues around the world have ended their seasons as a result of COVID-19, in other countries fans are still waiting to find out how competitions will end. We’ve also asked this question in the UAE ... here's what they had to say.