Sports Blog2019-04-17T11:41:58+01:00


Are you looking for topical insights and industry intel? You’ll find it here in our blog.

Soccer – Is Indian soccer bouncing back from difficult season?

11 December 2019|Tags: , , , , , |

BLOG | by Joseph Eapen ... In the weeks when there’s no cricket being played out, soccer in India can be the country’s most-watched sport. Although TV audiences don’t tend to get close to the country’s favourite pastime – watching T20 cricket – it’s testament to the Indian Super League’s organisers that a competition which is only five years old can achieve such a profile.

Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere

2 December 2019|Tags: , , , , |

BLOG | by Charlie Dundas ... When William Hill announced that it was to change its CEO in September, it was no accident that Philip Bowcock’s successor was the company’s former digital chief, Ulrik Bengtsson. The appointment is consistent with William Hill’s strategy to become a digitally-led company, but given the sector’s journey from high street to online what does the future hold for the UK’s betting shops?

CANADA – Are Canadians more likely to follow a US hockey team if it’s closer to the border?

2 December 2019|Tags: , , , |

BLOG | by Tracy Schoenadel ... We love it when we have a new dataset to look through and this month’s addition – Canada Profiles – is no exception. Looking at Canadian hockey fans, let’s see if there is a relationship between the fanbase of NHL teams (which Profiles measures) and their proximity to the Canadian border (information we’ve harvested manually).

Indian Super League attracting younger audiences in what may be breakthrough season

11 November 2019|Tags: , , , , , |

BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.

Rugby World Cup final. A third of UK plan to watch, 13% with an alcoholic drink.

1 November 2019|Tags: , , , , , |

BLOG | by Bruce Cook ... Tomorrow is set to be one of the biggest days in British sport for some time, with the England men’s rugby team playing in the final of the Rugby World Cup for the first time for almost 30 years. We thought we’d ask who plans to watch and how they plan to do it. Here’s a quick summary.

UK – Rugby World Cup excitement set to overtake FIFA World Cup levels

31 October 2019|Tags: , , , , , |

BLOG | by Bruce Cook ... While the Rugby World Cup may not enjoy the same global profile as its FIFA equivalent, there is no doubt that in rugby-playing nations it’s a big deal. But given that it’s been a pretty good year and a half for English teams competing in major tournaments, how does England’s progress to the Rugby World Cup final compare to other performances?

NBA – Which teams are attracting the most positive chatter?

24 October 2019|Tags: , , , , |

BLOG | by Tracy Schoenadel ... The NBA sparks into life this week, but which teams are providing the brightest flames as the season begins? We took a look at our Buzz metric to see which teams are enjoying the most positivity among the general population – and NBA fans – as the season begins.