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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
Mexicans know European teams are better. They just don’t follow them
BLOG | by YouGov Sport ... European football teams should have a golden business opportunity in Mexico: They have talented and popular players among their ranks, Mexicans recognize their success and team management, and are even more widely known than some local teams.
FIFA World Cup 2022: Are gamers putting their boots on?
BLOG | by YouGov Sport ... Current Customer scores for the EA Sports FIFA game have risen in US, Germany and South Korea, but slumped in UK.
Gamer attitudes towards the FIFA World Cup 2022
BLOG | by YouGov Sport ... The FIFA World Cup is, as expected, gaining widespread attention among Britons. This rise in attention has been even more pronounced within the gambling community, YouGov SportsIndex data shows.
FIFA World Cup 2022: Who are Britain’s football bettors?
BLOG | by YouGov Sport ... The FIFA World Cup is, as expected, gaining widespread attention among Britons. This rise in attention has been even more pronounced within the gambling community, YouGov SportsIndex data shows.
Booking.com hits it out of the park with T20 World Cup fans
BLOG | by YouGov Sport ... Across key T20 World Cup markets, sponsor Booking.com has a markedly higher Buzz score among fans of the tournament
Premier League fans oppose all-star games and relegation playoffs
BLOG | by YouGov Sport ... As the FIFA World Cup draws closer, we look at the types of sponsorship that appeal to World Cup fans in Britain.
What types of sponsorship do World Cup fans notice?
BLOG | by YouGov Sport ... As the FIFA World Cup draws closer, we look at the types of sponsorship that appeal to World Cup fans in Britain.
Has brand perception of the US soccer team sponsors grown among FIFA World Cup fans?
BLOG | by YouGov Sport ... England men's football team sponsors see a sharp increase in their Buzz score. Find out who gained the most in September 2022.
FIFA World Cup 2022: Some England sponsors are already scoring goals
BLOG | by YouGov Sport ... England men's football team sponsors see a sharp increase in their Buzz score. Find out who gained the most in September 2022.
FIFA World Cup 2022: YouGov consumer intelligence
BLOG | by YouGov Sport ... An overview of how YouGov’s tools will help explore consumer attitudes towards the World Cup and consumption patterns around it.
FIFA World Cup: Where is interest strongest around the globe – and how does it compare to the Olympics?
BLOG | by YouGov Sport ... Four in nine consumers express interest in the World Cup. How does this compare with the Summer Olympics and who are the fans?
FIFA World Cup: Half of Britain’s sports bettors likely to bet on the event
BLOG | by YouGov Sport ... A YouGov Direct study, conducted on September 5, reveals that 50% of sports bettors in Britain are “very likely” or “somewhat likely” to bet on the Men’s FIFA World Cup later this year.