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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
Which of UK’s football clubs are generating most Buzz?
BLOG | by YouGov Sport ... As the English football season draws to a close, it's a good time to look at how the season’s top on-field performing clubs are scoring off the field in terms of consumer perceptions. We looked at perceptions of a handful of this season’s successful teams using our YouGov FootballIndex tool.
How popular are NHL teams in key European markets?
BLOG | by YouGov Sport ... Over the last decade, much has been written regarding the National Hockey League’s long-term ambitions to expand overseas since it voiced optimism of such growth back in 2008. Since then, the NHL’s expansion has remained domestic. However, the NHL has maintained a presence in several international markets, hosting exhibition and preseason games in Europe in front of big crowds.
A closer look at gambling intentions around the Euros
BLOG | by YouGov Sport ... The odds given to teams in a match are not nearly as important to British punters as hunch or feel, according to a new YouGov survey shows betting intentions around the 2020 UEFA European Football Championship.
Global data: Look at the most-followed Olympic sports
BLOG | by YouGov Sport ... As the postponed 2020 Olympics Games in Tokyo draw closer, international data from YouGov shows just how popular each sport is around the world.
Premier League: Which fans are watching Sky Sports, BT Sport and Amazon Prime?
BLOG | by YouGov Sport ... The Premier League announced in May that it has rolled over its existing domestic broadcast deals for a further three years. The move reportedly stems from clubs’ concerns that, in the uncertainty caused by the pandemic, the rights might end up fetching a lower sum than the League’s current deal, which is worth £4.8bn.
What’s the size of the NBA’s following outside its home market?
BLOG | by YouGov Sport ... With the NBA having entered the business end of the regular season, we look at the league’s popularity in some of the key markets outside the USA.
Buzz Scores of ‘Big 6’ clubs nosedive after Super League news
BLOG | by YouGov Sport ... News of a breakaway European Super League was met with a strong response from both the media and the masses. Following the intense reaction from critics, each of the six English clubs that originally signed up for the league swiftly withdrew from it, leading to the suspension of the proposed tournament.
Football reigns supreme in hearts of young adults, even without the Super League
BLOG | by YouGov Sport ... As the row around the now-suspended European Super League brewed, one of its key advocates, Madrid President Florentino Pérez, made the case that the tournament would do more to attract a new generation of fans.
The IOC will host esports events. Will people tune in?
BLOG | by YouGov Sport ... The International Olympic Committee (IOC) announced it will organize a handful of esports events prior to the Tokyo Games, marking a significant move toward introducing video games into the Olympics. New YouGov polling in three key markets shows there is notable interest in what the IOC is calling the Olympic Virtual Series.
MLB The Show is now on Xbox and owners are interested
BLOG | by YouGov Sport ... For the first time since 2006, MLB The Show will be available on Xbox for the 2021 version, and YouGov metrics suggest interest among Xbox owners in the United States is strong. The Major League Baseball video game series, published by Sony Interactive Entertainment, had remained a PlayStation-exclusive title until this year.
Vast majority of young British football fans not interested in European Super League
BLOG | by YouGov Sport ... While defending the creation of a 15-club breakaway European Super League yesterday, Real Madrid president Florentino Perez said that the move was made because young people are "no longer interested in football."
The greatest athlete of all time, according to Americans
BLOG | by YouGov Sport ... When Tom Brady won his seventh Super Bowl in February 2021 with the Tampa Bay Buccaneers, it relit fierce debate around who the greatest athlete of all time really is. While Brady is highly regarded among football fans in the United States, there are several athletes who more sports fans see as the Greatest of All Time, or the G.O.A.T.. A new YouGov study ranks which sports stars, alive or dead, are most likely to be considered the greatest.