Sports Blog2021-01-06T11:22:53+00:00


A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.

Footballer Neymar is now a playable character in Fortnite. What other athletes are gamer favorites?

26 March 2021|Tags: , , , , , |

BLOG | by YouGov Sport ... Paris Saint-German forward Neymar became the first playable athlete in Fortnite this month, paving the way for more sports stars to appear in the uber-popular video game title. As part of the launch of the game’s sixth season, called “Primal,” players will be able to dress as Neymar during Battle Royale competitions. This development begs the question – which other athletes would get a warm reception from Fortnite fans?

Tracking the effectiveness of
Six Nations’ title sponsorship

9 March 2021|Tags: , , , , , |

BLOG | by YouGov Sport ... With the Six Nations in full swing, let’s consider the commercial opportunities that the event provides for title partner Guinness. In 2019, Guinness affirmed its long-standing relationship with rugby by replacing the Royal Bank of Scotland as the tournament’s title sponsor. Now into the third year of the deal, YouGov BrandIndex data can help to confirm whether this relationship has been a beneficial one for the Irish stout producer.

The rise of sports streaming:
Where is it most popular?

4 March 2021|Tags: , , , , , |

BLOG | by YouGov Sport ... Sports broadcasting is changing. Until recently, OTT (over the top) streaming platforms featuring live events were few and far between. However today, as more and more opt to cut their cable cord spurring the popularity of streaming platforms, that is no longer the case.

The most successful advertisers of Super Bowl LV

10 February 2021|Tags: , , , , , |

BLOG | by YouGov Sport ... This year, Super Bowl advertisers faced two challenges – strike the right tone at a time of deep political strife in the United States, and do so under strict COVID-19 measures. YouGov looked at each of the company’s Ad Awareness scores around Super Bowl LV to reveal which advertisers managed to rise above the others.

How many Brits plan to bet on the Super Bowl?

5 February 2021|Tags: , , , , |

BLOG | by YouGov Sport ... About one in six British gamblers plan to – or already have – put money on the Super Bowl. A YouGov Direct poll shows the number of British adults who gamble say whether they have already placed a bet on the game, if they intend to do so, or if they will probably place an in-play or prop bet.

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