Sports Blog2021-01-06T11:22:53+00:00


A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.

How UK football fans feel about shorter matches, sin bins, and other potential rule changes

26 July 2021|Tags: , , , |

BLOG | by YouGov Sport ... FIFA plans to test out a quintet of rule changes, some of which would substantially alter the game of football should they be implemented across the sport. New YouGov polling suggests that while some of these changes may be welcomed by British football fans, others may just push fans’ tolerance for messing with the beautiful game.

A look at the sponsors that have made the biggest impact during Euro 2020

5 July 2021|Tags: , , , , |

BLOG | by YouGov Sport ... While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect. That’s because we’ve looked at some of the major brands sponsoring the Euros to see which are enjoying the most cut-through with consumers, using our Ad Awareness metric.

What’s stopping consumers from watching women’s sports? Lack of coverage, not caliber of play

23 June 2021|Tags: , , |

BLOG | by YouGov Sport ... For most people around the world, the reasons they don’t currently engage in women’s sport are related to its lower overall profile, rather than the game or sport itself or how it’s played relative to men’s versions. That’s according to data collected by YouGov in 13 global markets.

How popular are NHL teams in key European markets?

25 May 2021|Tags: , , |

BLOG | by YouGov Sport ... Over the last decade, much has been written regarding the National Hockey League’s long-term ambitions to expand overseas since it voiced optimism of such growth back in 2008. Since then, the NHL’s expansion has remained domestic. However, the NHL has maintained a presence in several international markets, hosting exhibition and preseason games in Europe in front of big crowds.

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