Sports Blog2019-04-17T11:41:58+01:00


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Football dominates UAE Prestige League – but no sign of Olympics

17 January 2020|Tags: , |

BLOG | by Frank Saez ... This year, YouGov Sport is an official partner of the Sport Business Summit, organised by Leaders in partnership with the Abu Dhabi Sports Council. To mark our support for one of the region’s most prestigious events, we thought we’d investigate what the UAE perceives to be the world’s most prestigious sporting properties.

Can IPL’s Season 13 match Season 12’s record popularity?

6 January 2020|Tags: , , , , , |

BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.

Australia’s Hottest Tickets: what tickets are highest on Australians’ wish-lists

16 December 2019|Tags: , , , |

BLOG | by Liam Randell ... With Christmas just around the corner, we thought we’d take a look at what tickets are highest on Australians’ wish-lists for Santa as we head into another exciting year of sport. Using our Consideration metric, which asks respondents daily what events or competitions they would most like to attend if money and geography were no object.

Soccer – Is Indian soccer bouncing back from difficult season?

11 December 2019|Tags: , , , , , |

BLOG | by Joseph Eapen ... In the weeks when there’s no cricket being played out, soccer in India can be the country’s most-watched sport. Although TV audiences don’t tend to get close to the country’s favourite pastime – watching T20 cricket – it’s testament to the Indian Super League’s organisers that a competition which is only five years old can achieve such a profile.

Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere

2 December 2019|Tags: , , , , |

BLOG | by Charlie Dundas ... When William Hill announced that it was to change its CEO in September, it was no accident that Philip Bowcock’s successor was the company’s former digital chief, Ulrik Bengtsson. The appointment is consistent with William Hill’s strategy to become a digitally-led company, but given the sector’s journey from high street to online what does the future hold for the UK’s betting shops?

CANADA – Are Canadians more likely to follow a US hockey team if it’s closer to the border?

2 December 2019|Tags: , , , |

BLOG | by Tracy Schoenadel ... We love it when we have a new dataset to look through and this month’s addition – Canada Profiles – is no exception. Looking at Canadian hockey fans, let’s see if there is a relationship between the fanbase of NHL teams (which Profiles measures) and their proximity to the Canadian border (information we’ve harvested manually).