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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
Serena Williams – global popularity and legacy
BLOG | by YouGov Sport ... In honour of Serena Williams’ career, we dip into YouGov Global Fan Profiles to uncover the athlete’s fan following.
Global popularity of the NFL
BLOG | by YouGov Sport ... Ahead of its 2022/23 season, we take a peek at the global reach of NFL and the Buzz it is generating in various key markets.
US Open – Interest and attitude of US and Britons towards ads and sponsors
BLOG | by YouGov Sport ... Find out how likely US Open fans are to interact with promotional stands or events.
NBL Christmas Day Fixture Study 2022
BLOG | by YouGov Sport ... In July 2022, The National Basketball League (NBL) announced it would be hosting a Christmas Day fixture between the Sydney Kings and Melbourne United.
Younger Brits more likely to watch The Hundred
BLOG | by YouGov Sport ... Brits aged 18-29, who make up only 9% of all cricket followers, are nearly a fifth of The Hundred’s fans (17%).
US: NFL puts on the best show, according to Americans
BLOG | by YouGov Sport ... NFL puts on the best show, according to Americans
Commonwealth Games 2022 – which countries are paying most attention?
BLOG | by YouGov Sport ... Three in ten Australians have heard about the Commonwealth Games (30%) recently. What about other key markets?
Global: How popular are the Golden State Warriors
BLOG | by YouGov Sport ... One in seven NBA fans globally say they support the Golden State Warriors (14%).
Premier League gamblers resigned to losing money – but a plurality gamble as part of their Saturday routine
BLOG | by YouGov Sport ... Three-fifths of sports gamblers in Britain are set to place a bet on the Premier League (58%).
Have cryptocurrencies made a mark among sports fans in Britain? It’s complicated
BLOG | by YouGov Sport ... While British sports fans on the whole show no special inclination towards cryptocurrencies and NFTs, fans of certain leagues are noticeably more charmed.
A quarter of British sports gamblers have bet on the UEFA Women’s Euro 2022
BLOG | by YouGov Sport ... A quarter of British sports gamblers have bet on the Women’s Euro matches. How does this compare with betting intentions for the FIFA World Cup?
US and Britain – World Athletics Championships – Are fans likely to have noticed sponsors?
BLOG | by YouGov Sport ... World Athletics Championships – Are fans likely to have noticed sponsors?