Sports Blog2019-04-17T11:41:58+01:00


Are you looking for topical insights and industry intel? You’ll find it here in our blog.

MLS Shorts – Hispanic audiences, millennials, and a college education

20 June 2019|Tags: , , , , , |

BLOG | by Tracy Schoenadel ... No ethnic group is more likely to watch the MLS than Hispanics, millennials are the least likely to keep engaged and if you got a college education, you are around twice as likely to follow the league than if you didn’t. Check out more insights on what our data revealed about Major League Soccer.

Bundesliga on tour – China’s favourite German teams

21 May 2019|Tags: , , , , , |

BLOG | by Edgar Raposo ... German soccer clubs are heading around the world this pre-season. FC Bayern München and Borussia Dortmund will travel to the States, while VfL Wolfsburg, Eintracht Frankfurt and Borussia Mönchengladbach will head in the opposite direction to play games in China. With that in mind, we thought we’d take a look at the followings for German clubs in China.

Series for esports Insider: The data behind America’s perception of esports

1 May 2019|Tags: , , , |

BLOG | by Victor Gras ... Every day, as part of its SportsIndex service, YouGov Sport asks Americans their perceptions of esports games, tournaments and publishers – as well as recording the habits and preferences of gamers themselves. In the first of a series of pieces exclusive to esports Insider, YouGov Sport delves into some of this data.