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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
Who are the favourite footballers in key Euro markets?
BLOG | by YouGov Sport ... Ahead of the award of the 2021 Ballon D’Or, we tap into data from YouGov Global Fan Profiles to uncover the most loved male footballers in five key markets – Great Britain, France, Spain, Germany and Italy.
UK: Boxing Day football fixtures: Who will tune in?
BLOG | by YouGov Sport ... It’s the most wonderful time of the year - for football fans. Boxing Day features wall-to-wall football fixtures and fresh YouGov data shows how many Brits are likely to tune in this year.
Team profile: The worldwide phenomenon of the New York Yankees
BLOG | by YouGov Sport ... The New York Yankees is one of the most powerful brands in North America, but YouGov data shows just how far-reaching the brand is around the world.
Tracking crypto attitudes among sports fans
BLOG | by YouGov Sport ... Compared to two years ago, more Americans expect cryptocurrencies to be widely accepted, and YouGov data shows NBA fans and NHL are even more likely to feel this way.
Miami market profile: How many sports fans cheer for the home teams?
BLOG | by YouGov Sport ... The Miami Heat enjoy the greatest home-town market share of any of the four major-league teams in the city.
Profile Peek: Understanding Britain’s motorsports fans
BLOG | by YouGov Sport ... Nearly a third of motorsports fans consider themselves environmentalists, according to YouGov data.
What is Australia’s Premier Sporting Event?
BLOG | by YouGov Sport ... With 3 in 4 Australians having some level of interest in sport and facing an abundance of events to choose from, only one can claim the right to being the most popular sporting event in the country.
Global: Fan interest in the T20 World Cup in five key markets
BLOG | by YouGov Sport ... As the 2021 T20 World Cup approaches the business end, we look at data in YouGov Global Fan Profiles to explore the fan following for the event in five key markets.
European football’s biggest Buzz movers for October 2021
BLOG | by YouGov Sport ... One team has been to the playoffs six times in seven years. The other captured 88 wins this season. Now, the Houston Astros and the Atlanta Braves are meeting at the World Series. International data from YouGov Sport shows how popular these two teams are around the world.
Braves vs. Astros: Team fandom around the world
BLOG | by YouGov Sport ... One team has been to the playoffs six times in seven years. The other captured 88 wins this season. Now, the Houston Astros and the Atlanta Braves are meeting at the World Series. International data from YouGov Sport shows how popular these two teams are around the world.
Do sports partnerships make cryptos more credible?
BLOG | by YouGov Sport ... As cryptocurrencies sponsor more and more sports teams, events and athletes, new YouGov research in the United States and Great Britain reveals how much legitimacy these deals lend decentralized currencies.
WNBA sponsors experiencing cut-through among league fans
BLOG | by YouGov Sport ... Sponsors of the WNBA are getting healthy cut-through, according to a YouGov BrandIndex analysis of six league partners that span several industries.