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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
Global: Just how popular is football?
BLOG | by YouGov Sport ... It is no secret that football is the most followed sport across the world, but YouGov Global Profiles equips us with the ability to look at where a sport is the most popular and by what degree.
European football’s biggest Buzz movers for May 2022
BLOG | by YouGov Sport ... YouGov BrandIndex data reveals which clubs made the most Buzz in the final month of the football season in Europe.
Sports media consumption patterns in Britain
BLOG | by YouGov Sport ... While online streaming and social media have surged in popularity as ways of following sport in recent years, television maintains its dominance in Britain
The sports-gaming connect among gamers in the US
BLOG | by YouGov Sport ... YouGov Profiles data tells us that gamers are more likely than members of the overall US population to express an interest in following sports
How do sports fans in the US consume sports?
BLOG | by YouGov Sport ... Social media and online streaming have gained increasing popularity as mediums for watching sports over the last decade, but TV still remains king. YouGov Profiles data shows two-thirds of sports fans (64%) in the US watch live sports on TV.
Has EA SPORTS’ brand perception been affected by split with FIFA?
BLOG | by Charlie Dundas ... The end of EA SPORTS’ decades-old partnership with FIFA has been the talk of the town in gaming circles. Expectedly so, given that the partnership yielded one of the most successful gaming franchises ever.
Buzziest MLB teams in the first month of the 2022 season
BLOG | by YouGov Sport ... The New York Mets, leader of the east division of the National League, saw the highest brand uplift during the first month of the 2022 season of any Major League Baseball team.
A look at sports gambling habits in Britain
BLOG | by YouGov Sport ... Social media and online streaming have gained increasing popularity as mediums for watching sports over the last decade, but TV still remains king. YouGov Profiles data shows two-thirds of sports fans (64%) in the US watch live sports on TV.
Jersey patches, helmet sponsors: Do they work in the US?
BLOG | by YouGov Sport ... New YouGov research shows awareness generated for brands whose logos appear on NHL player helmets and NBA player jerseys.
Team profile: The worldwide popularity of the LA Lakers
BLOG | by YouGov Sport ... The Los Angeles Lakers, the subject of the HBO Max series “Winning Time”, is one of the most powerful brands in the NBA. YouGov data show how far-reaching the brand is around the world, and how the recent TV show has helped the streaming service.
European football’s biggest Buzz movers for April 2022
BLOG | by YouGov Sport ... With a few final critical matches of the season left, YouGov data shows which clubs have experienced the highest brand uplifts recently.
YouGov Sport: FootballIndex ranking in Italy, USA and China
BLOG | by YouGov Sport ... The Serie A football championship has not been as competitive as the current season in years, but professional football is not just about results on the pitch.