Sports Blog2019-04-17T11:41:58+01:00

SPORTS BLOG

Are you looking for topical insights and industry intel? You’ll find it here in our blog.

UAE football fans give their verdict on fake crowd noise

6 August 2020|Tags: , , , , |

BLOG | by Vinith Moorthy ... Much has changed in the world over the past six months or so, but for football fans one of the biggest changes to the game has been the absence of spectators at games. Many broadcasters have introduced recorded ‘crowd noise’, created from recordings of previous matches.We decided to ask football fans in the UAE what their views of this innovation are.

Australia | Digital Trends in Sports Media … how fans are accessing content

29 July 2020|Tags: , , , , , , |

BLOG | by Neil Hayes ... The recent restrictions on social gatherings have seen sporting events played behind closed doors – or with a limited number of fans in attendance – leaving many fans searching for alternative ways to follow their favourite sports teams. So where are we now in terms of how fans are accessing content?

Making the NBA re-start cut is no guarantee that a team is being talked about

22 July 2020|Tags: , , |

BLOG | by Victor Gras ... With the restart of the NBA just a few days away, we thought we’d look at which teams are generating the most chatter among fans. Our YouGov TeamIndex tool tracks every major league team every day and here we share a sample taken over the month of July to that of June using the Word of Mouth metric. Let's see how the teams compare.

AS Roma is redefining what it means to be a football club. But is it working?

21 July 2020|Tags: , , , , , , |

BLOG | by Charlie Dundas ... Winning trophies is no longer the only factor in winning fan affinity. For teams who are successful on the pitch there is no guaranteed public affection. In a world of globalised sports rights, athletes as brands and social media, fans have become more discerning than ever.

The affluent sports fan – where to find them, what makes them buy and what will give them a good time

8 July 2020|Tags: , , |

BLOG | by Chris Todd ... At YouGov Sport, we’re able to draw on our panel of 9m people around the world to really discover what the world is thinking. Our research and insight tools are designed to help marketers understand their core audience, their preferences and attitudes and turn that insight into meaningful action.

Bettors more excited by return of Premier League than football fans

8 July 2020|Tags: , , , , , , , |

BLOG | by Charlie Dundas ... While there’s not the feast you would expect at this time of the year, there has at least been some sport for punters to get involved with over the past few weeks. We were interested to see what impact the return of Premier League football would have on bettors, given the size and significance of the market.

Australia | Sports, Fans and Social Issues in Under 3 Minutes

6 July 2020|Tags: , , , , , , |

BLOG | by Liam Randell ... Do Australian sports and teams do enough to address and support key social issues in Australia? Should brands and partners get involved? And with such a heavy cluster of issues where does sport even begin to identify what sports fans truly care about? Fortunately, our latest YouGov Profiles dataset has these questions covered for you.

As US sports make plans to return, are fans still engaged?

3 July 2020|Tags: , , , , , , |

BLOG | by Victor Gras ... In the almost complete live sports blackout, teams and leagues have been looking for new ways to maintain fan engagement. From esports to remote drafts, necessity has been the mother of invention for sports marketing teams across America. But how successful have their efforts been in ensuring that sport is still part of the conversation in these trying times?