Sports Blog – YouGov Sport

US – Inside the mindset of March Madness fans: Who they are, how they gamble and more

FT-YGS2023-03-30T14:39:24+01:0030 March 2023|Tags: Basketball, BrandIndex, March Madness, NCAA, YouGov BrandIndex|

BLOG | by YouGov Sport ... As the 2023 edition of the March Madness comes to a close, we dip into syndicated YouGov data to identify and better understand the consumers who watch or follow the NCAA’s flagship basketball tournament.

Which advertisers made a splash at the 2022 Indian Premier League?

FT-YGS2023-03-30T12:14:32+01:0030 March 2023|Tags: BrandIndex, India, Indian Premier League, IPL, Sport in Asia-Pacific, Sport in India, YouGov BrandIndex|

BLOG | by YouGov Sport ... The Indian Premier League (IPL) is one of the most followed domestic leagues in the world within its home market.

Dick’s Sporting Goods brand image boosts after NCAA deal

FT-YGS2023-03-29T12:28:36+01:0029 March 2023|Tags: BrandIndex, Consumer Profiles, Dick's Sporting Goods, NCAA, Sport in US, YouGov BrandIndex|

BLOG | by YouGov Sport ... Dick's Sporting Goods’ newly inked deal as the official sporting-goods retailer of the National Collegiate Athletic Association (NCAA), the governing body for college sports in the US, appears to be paying dividends, according to data from YouGov BrandIndex.

TikTok and MLS partnership: Fans already well-disposed towards media brand

FT-YGS2023-03-29T10:40:28+01:0029 March 2023|Tags: Consumer Profiles, MLS, Profiles, Sport in US, TikTok, YouGov Profiles|

BLOG | by YouGov Sport ... TikTok's recent multi-year partnership with Major League Soccer (MLS) might be good for both parties, according to data from YouGov Profiles.

Serving Pickleball – understanding demographics and key behaviours

FT-YGS2023-03-29T10:28:54+01:0027 March 2023|Tags: Consumer Profiles, Pickleball, Profiles, Sport in US, YouGov Profiles|

BLOG | by YouGov Sport ... It's time to dill with the fact that Pickleball is no longer just a quirky pastime but a full-blown phenomenon.

Where do sports need to invest in and focus on heading into the future?

FT-YGS2023-03-24T10:24:31+00:0021 March 2023|Tags: Consumer Insight, Fanbase, Liam Randell, Sponsorship, Sport in Australia, SportsIndex|

BLOG | by Liam Randell ... YouGov reveals the 10 most important issues in Sport According to Australians

Women and Gambling – What are the opportunities?

FT-YGS2023-03-20T15:55:54+00:0020 March 2023|Tags: Gambling, Gambling in Sports, Gambling Profiles, YouGov Global Gambling Profiles|

BLOG | by YouGov Sport ... In this piece, we dive into YouGov Global Gambling Profiles data to gain insights into the core attitudes and behaviours of women gamblers in the UK.

The World Baseball Classic is twice as popular in Japan as in the US

FT-YGS2023-03-30T11:33:12+01:0019 March 2023|Tags: Consumer Profiles, Fan Profiles, Global Fan Profiles, YouGov Global Fan Profiles|

BLOG | by YouGov Sport ... A look at the global popularity of the World Baseball Classic in key markets as the two giants gear up for the final of the 2023 edition.

Could F1 put Saudi Arabia tourism on the fast lane?

FT-YGS2023-03-15T12:02:26+00:0014 March 2023|Tags: F1, F1 in KSA, Formula 1, Jeddah, Profiles, Sport, Sport in Saudi Arabia, YouGov Profiles|

BLOG | by YouGov Sport ... Saudi Arabia has indicated that the Jeddah F1 race is a part of its efforts to open the country to the outside world. How are these goals panning out?

Two-fifths of British cricket fans say they are likely to watch the Women’s Premier League

FT-YGS2023-03-20T13:59:23+00:0013 March 2023|Tags: Cricket, Women in Sports, Women's Premier League, WPL|

BLOG | by Charlie Dundas ... The cricket Women’s Premier League is the most lucrative tournament in women’s cricket, and it’s caught the attention of British cricket fans.