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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
Manchester United is the best-supported Premier League club in the UK, but there’s close competition
BLOG | by YouGov Sport ... With the 2021-22 edition of the Premier League still in its early stages, not much can be read into the table yet. So, we dive into our data to put together a different kind of points table, looking at the best-supported clubs in the UK.
Which NHL teams are getting the most Buzz compared to last year?
BLOG | by YouGov Sport ... As the 2021-22 NHL season inches closer, YouGov Sport data reveals which teams are enjoying the biggest hikes in Buzz in the United States. To uncover the noisiest teams, we compared the daily Buzz score average of each NHL team over the last three months compared to the three months leading up to the start of last season
Opposition to a 2-year FIFA World Cup is strong, but how much would it affect viewership?
BLOG | by YouGov Sport ... Opposition to a biennial FIFA World Cup tournament is strong, according to a YouGov Direct poll of football fans in the United Kingdom, but a plurality says such a change won’t change whether they’ll tune in.
European football’s biggest Buzz movers for August 2021
BLOG | by YouGov Sport ... As a fresh football season gets underway, clubs are experiencing significant brand boosts. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.
A third of Americans following the Paralympic games are doing so online
BLOG | by YouGov Sport ... With the Tokyo Paralympics underway, we ran a YouGov Direct survey in the United States and Great Britain to understand which mediums consumers are using to follow the events.
The Tokyo Olympics: An Australian recap
BLOG | by YouGov Sport ... The aim of this piece is to answer the questions on the top of everyone’s mind faster than Ariarne Titmus swam in her gold-medal-winning 400m freestyle. That’s three minutes and 56 seconds.
The Olympics hosted an esports event – who tuned in?
BLOG | by YouGov Sport ... Any doubt about how popular esports has become was likely quashed after the International Olympic Committee hosted an esports event in the lead-up to the Games in Tokyo.
The power of the FIFA video game franchise
BLOG | by YouGov Sport ... The FIFA video game series has been around since the Super Nintendo and Sega Genesis console generation of the early 1990s, and the franchise is one of the most important titles in the video game industry.
The Olympics sponsors that made the biggest impact in the US and UK
BLOG | by YouGov Sport ... With the Tokyo Olympics having drawn to a close on August 8, we examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.
Almost half of Brits say Manchester City are favourites to win League
BLOG | by YouGov Sport ... As the Premier League 2021-22 season gets underway, we ask the public which club they feel is the best prepared to win the title. Manchester City emerge as the overwhelming favourites, drawing a vote of confidence from almost half of all those who picked a club (45%).
Summer Olympics likely to get same attention even if it was held every two years
BLOG | by YouGov Sport ... The Olympic Games have become one of the most anticipated sports in the world. However, it’s a four-year wait for fans of the mega-event. What if the Olympics took place every two years instead of four? Would people pay as much attention to the event?
Racism in football: how has opinion changed among ethnic minority fans?
BLOG | by YouGov Sport ... The Three Lions made headlines by continuing to taking the knee throughout the Euro 2020 tournament in protest at racial inequality and abuse. Now, ahead of the start of the new domestic season, the EFL has reaffirmed their support for players and staff members choosing to continue taking the knee before matches.