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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
Nearly half of urban Indians claim they have subscribed to a streaming platform for exclusive sports content
BLOG | by YouGov Sport ... New data from YouGov’s latest report- The Global Sports Media Landscape, reveals that just over two thirds of global consumers (67%) follow sports on a regular basis (in the last 30 days) via various media platforms.
UAE has the highest proportion of consumers across the globe who engage with sports
BLOG | by YouGov Sport ... New data from YouGov’s latest report- The Global Sports Media Landscape, reveals that just over two thirds of global consumers (67%) follow sports on a regular basis (in the last 30 days) via various media platforms.
Almost a third of Indonesian residents say they have subscribed to a streaming platform to watch exclusive sports content
BLOG | by YouGov Sport ... New data from YouGov’s latest report- The Global Sports Media Landscape, reveals that just over two thirds of global consumers (67%) follow sports on a regular basis (in the last 30 days) via various media platforms.
Three in ten Australian adults have subscribed to a streaming platform to watch sports content
BLOG | by YouGov Sport ... An overwhelming majority of American hockey fans say it would be unfair for US teams to restrict Canadian residents from attending NHL matches.
American hockey fans against blocking Canadian residents from attending NHL games
BLOG | by YouGov Sport ... An overwhelming majority of American hockey fans say it would be unfair for US teams to restrict Canadian residents from attending NHL matches.
Manchester City, Juventus top football Buzz Movers chart for March 2023
BLOG | by YouGov Sport ... Manchester City, which won all of its matches in March across competitions, witnessed a 12.4-point jump in its Buzz scores among UK consumers for the month compared to February
The impact of pursuing CSR goals on sports and brand perception in Britain
BLOG | by YouGov Sport ... YouGov conducted a comprehensive survey to gather insights from 2,022 Britons on their thoughts and awareness of CSR in popular sports such as football, rugby, tennis, motorsport, golf and cricket.
Formula 1 – An always-on global sports event
BLOG | by YouGov Sport ... F1 is one of the few truly global sports properties with widespread public interest running annually.
US – Inside the mindset of March Madness fans: Who they are, how they gamble and more
BLOG | by YouGov Sport ... As the 2023 edition of the March Madness comes to a close, we dip into syndicated YouGov data to identify and better understand the consumers who watch or follow the NCAA’s flagship basketball tournament.
Which advertisers made a splash at the 2022 Indian Premier League?
BLOG | by YouGov Sport ... The Indian Premier League (IPL) is one of the most followed domestic leagues in the world within its home market.
Dick’s Sporting Goods brand image boosts after NCAA deal
BLOG | by YouGov Sport ... Dick's Sporting Goods’ newly inked deal as the official sporting-goods retailer of the National Collegiate Athletic Association (NCAA), the governing body for college sports in the US, appears to be paying dividends, according to data from YouGov BrandIndex.
TikTok and MLS partnership: Fans already well-disposed towards media brand
BLOG | by YouGov Sport ... TikTok's recent multi-year partnership with Major League Soccer (MLS) might be good for both parties, according to data from YouGov Profiles.