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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
As Australia slowly emerges from the pandemic, a look at how sports consumers have changed
BLOG | by YouGov Sport ... A newly-released report by YouGov offers a detailed glimpse into how deep of an impact COVID-19 restrictions will have on the industry of sport in Australia, and perhaps around the world.
Who’s watching sports via mobile apps? Where is there an opportunity for growth?
BLOG | by YouGov Sport ... Sports fans are untethered from living room televisions and opting to watch sports on their mobile devices. International data from YouGov shows where sports streaming via mobile apps is common practice, and where there is opportunity for growth.
Footballer Neymar is now a playable character in Fortnite. What other athletes are gamer favorites?
BLOG | by YouGov Sport ... Paris Saint-German forward Neymar became the first playable athlete in Fortnite this month, paving the way for more sports stars to appear in the uber-popular video game title. As part of the launch of the game’s sixth season, called “Primal,” players will be able to dress as Neymar during Battle Royale competitions. This development begs the question – which other athletes would get a warm reception from Fortnite fans?
Tracking MLB player popularity around the globe
BLOG | by YouGov Sport ... America’s pastime is becoming a global operation. As Major League Baseball gets ready for the 2021 season, data from YouGov’s Global Fans Profile tool reveals just how popular Major League Baseball players are in 18 global markets outside North America.
Football in France: Which clubs have the highest Buzz score?
BLOG | by YouGov Sport ... Paris Saint-Germain Football Club, the most successful club in France's Ligue 1, sits atop our list of clubs with the highest Buzz score among French adults.
A closer look at those likely to bet on the Olympics
BLOG | by YouGov Sport ... The Olympic Games are one of the most important events on the sporting calendar, which means it’s mightily important for the gambling industry as well.
Tracking the effectiveness of
Six Nations’ title sponsorship
BLOG | by YouGov Sport ... With the Six Nations in full swing, let’s consider the commercial opportunities that the event provides for title partner Guinness. In 2019, Guinness affirmed its long-standing relationship with rugby by replacing the Royal Bank of Scotland as the tournament’s title sponsor. Now into the third year of the deal, YouGov BrandIndex data can help to confirm whether this relationship has been a beneficial one for the Irish stout producer.
The rise of sports streaming:
Where is it most popular?
BLOG | by YouGov Sport ... Sports broadcasting is changing. Until recently, OTT (over the top) streaming platforms featuring live events were few and far between. However today, as more and more opt to cut their cable cord spurring the popularity of streaming platforms, that is no longer the case.
Will Manchester City’s new supersized LED display help brands?
BLOG | by YouGov Sport ... English Premier League Club Manchester City is installing a “supersized” LED display around the perimeter of its pitch with the aim of boosting the value of the Etihad Stadium’s pitch-side media space.
The most successful advertisers of Super Bowl LV
BLOG | by YouGov Sport ... This year, Super Bowl advertisers faced two challenges – strike the right tone at a time of deep political strife in the United States, and do so under strict COVID-19 measures. YouGov looked at each of the company’s Ad Awareness scores around Super Bowl LV to reveal which advertisers managed to rise above the others.
Fantasy sports in the US:
who is playing?
BLOG | by YouGov Sport ... Fantasy sports have become big business in recent years with many people across the United States playing for money. The sector has enjoyed a huge amount of growth with no signs of slowing as providers move into sportsbook betting while laws are relaxed across many states.
How many Brits plan to bet on the Super Bowl?
BLOG | by YouGov Sport ... About one in six British gamblers plan to – or already have – put money on the Super Bowl. A YouGov Direct poll shows the number of British adults who gamble say whether they have already placed a bet on the game, if they intend to do so, or if they will probably place an in-play or prop bet.