SPORTS BLOG
Are you looking for topical insights and industry intel? You’ll find it here in our blog.
Just how big is the Women’s World Cup? And is it bigger news in the US or the UK?
BLOG | by Tracy Schoenadel ... There’s no doubt that that the Women’s World Cup is making bigger waves than most other sports events this summer – and not just because of the refereeing. In both the UK and US matches have broken viewing records.
MLS Shorts – Hispanic audiences, millennials, and a college education
BLOG | by Tracy Schoenadel ... No ethnic group is more likely to watch the MLS than Hispanics, millennials are the least likely to keep engaged and if you got a college education, you are around twice as likely to follow the league than if you didn’t. Check out more insights on what our data revealed about Major League Soccer.
BetUK’s Premiership Rugby deal will hang on conversion of fans
BLOG | by Charlie Dundas ... Last month, Premiership Rugby, the UK’s leading domestic rugby union competition, announced that Bet UK would become the league’s official betting partner.
Title Sponsorships worth the money? EFL Trophy & Checkatrade Impact Analysis
BLOG | by Ewan Tait ... In April, we published analysis on whether title sponsorships were still worth the money. The results of the EFL Trophy and Checkatrade deal were so interesting that we thought we’d take a deeper dive into the relationship to see what further insight we could take.
Bundesliga on tour – China’s favourite German teams
BLOG | by Edgar Raposo ... German soccer clubs are heading around the world this pre-season. FC Bayern München and Borussia Dortmund will travel to the States, while VfL Wolfsburg, Eintracht Frankfurt and Borussia Mönchengladbach will head in the opposite direction to play games in China. With that in mind, we thought we’d take a look at the followings for German clubs in China.
Betting Firms: more to be done to get public onside with industry
BLOG | by Charlie Dundas ... As the sector sets up a new trade association to head off regulatory threats, our data suggests that one of its first tasks may well be to address current public perceptions of the industry.
Four consumption habits of fans of NBA playoff teams
BLOG | by Tracy Schoenadel ... We thought we’d take a look at the habits of fans of successful NBA teams. Our sample here is NBA fans who support one of the four remaining playoff teams (Golden State Warriors, Portland Trailblazers, Milwaukee Bucks and the Toronto Raptors). The analysis delivered some genuinely interesting results.
FootballIndex – Are Liverpool’s exploits pulling in the fans?
BLOG | by Ted Harwood ... Following Liverpool FC’s incredible journey this year, we thought we’d take a quick look at the impact their season has had on the club’s overseas fanbase.
Series for esports Insider: The data behind America’s perception of esports
BLOG | by Victor Gras ... Every day, as part of its SportsIndex service, YouGov Sport asks Americans their perceptions of esports games, tournaments and publishers – as well as recording the habits and preferences of gamers themselves. In the first of a series of pieces exclusive to esports Insider, YouGov Sport delves into some of this data.
FootballIndex – How much competition do MLS clubs face from Europe?
BLOG | by Ted Harwood ... As David Beckham’s dream of establishing a Miami-based Major League Soccer club draws closer to realisation, we thought we’d compare the popularity of US and European soccer teams in the States. The data makes for interesting reading.
Title sponsorships. Are they still worth the money?
BLOG | by Ewan Tait ... Title sponsorships have gone in and out of fashion over the years but despite debates over their pros and cons, they remain in demand. So we thought we’d look at some examples of why that may be.
Grand National continues to dominate but Gold Cup remains favourite of racing fans
BLOG | by James Stibbs ... When it comes to horse-racing, the UK public is spoiled for its choice of blue riband properties. But how are they perceived?