SPORTS BLOG
Are you looking for topical insights and industry intel? You’ll find it here in our blog.
Bundesliga on tour – China’s favourite German teams
BLOG | by Edgar Raposo ... German soccer clubs are heading around the world this pre-season. FC Bayern München and Borussia Dortmund will travel to the States, while VfL Wolfsburg, Eintracht Frankfurt and Borussia Mönchengladbach will head in the opposite direction to play games in China. With that in mind, we thought we’d take a look at the followings for German clubs in China.
Betting Firms: more to be done to get public onside with industry
BLOG | by Charlie Dundas ... As the sector sets up a new trade association to head off regulatory threats, our data suggests that one of its first tasks may well be to address current public perceptions of the industry.
Four consumption habits of fans of NBA playoff teams
BLOG | by Tracy Schoenadel ... We thought we’d take a look at the habits of fans of successful NBA teams. Our sample here is NBA fans who support one of the four remaining playoff teams (Golden State Warriors, Portland Trailblazers, Milwaukee Bucks and the Toronto Raptors). The analysis delivered some genuinely interesting results.
FootballIndex – Are Liverpool’s exploits pulling in the fans?
BLOG | by Ted Harwood ... Following Liverpool FC’s incredible journey this year, we thought we’d take a quick look at the impact their season has had on the club’s overseas fanbase.
Series for esports Insider: The data behind America’s perception of esports
BLOG | by Victor Gras ... Every day, as part of its SportsIndex service, YouGov Sport asks Americans their perceptions of esports games, tournaments and publishers – as well as recording the habits and preferences of gamers themselves. In the first of a series of pieces exclusive to esports Insider, YouGov Sport delves into some of this data.
FootballIndex – How much competition do MLS clubs face from Europe?
BLOG | by Ted Harwood ... As David Beckham’s dream of establishing a Miami-based Major League Soccer club draws closer to realisation, we thought we’d compare the popularity of US and European soccer teams in the States. The data makes for interesting reading.
Title sponsorships. Are they still worth the money?
BLOG | by Ewan Tait ... Title sponsorships have gone in and out of fashion over the years but despite debates over their pros and cons, they remain in demand. So we thought we’d look at some examples of why that may be.
Grand National continues to dominate but Gold Cup remains favourite of racing fans
BLOG | by James Stibbs ... When it comes to horse-racing, the UK public is spoiled for its choice of blue riband properties. But how are they perceived?
City or United … who is winning the battle of Manchester around the world?
BLOG | by Charlie Dundas ... The light blue half of Manchester has certainly been getting the better of its red neighbours in recent years, with two league titles in the past five years for City compared to the blank drawn by United. But while that record may hurt Reds fans in the city, what does it mean for their followings around the world?
Even with higher price tags, IPL sponsorship still looks like good value
BLOG | by Joseph Eapen ... With the VIVO IPL now well underway, we thought it was time to start looking at its performance for sponsors. Let’s take a quick look at some of the data we’ve collected around the tournament based on what we’ve seen so far.
Just who are America’s most prestigious franchises right now?
BLOG | by Victor Gras ... Some things in life take time. The game-winning run can come from a single swing of the bat. A touchdown can be scored in a moment. A match-winning lead can be achieved in a single inning. A Super Bowl ring won over a season. But prestige? Real prestige? That takes a little longer.
Six Nations Breakdown | Buzz is Back
BLOG | by Bruce Cook ... Earlier this year, we described in our SportsIndex Buzz Report how the 2018 version of the Six Nations Championship had fallen into the shadow of the year’s many big events. We predicted that the tournament would stage a comeback on its peak Buzz score in 2019. And when we took a look at the data this week, that’s exactly what it’s done – and some.