Sports Blog2019-04-17T11:41:58+01:00


Are you looking for topical insights and industry intel? You’ll find it here in our blog.

Premier League fans – Give Liverpool the Premier League title

19 March 2020|Tags: , , , , |

BLOG | by Sara Eddleston ... Sport on hold but British public recognises contribution to nation’s spirits and hold strong views on how to conclude seasons. As the Coronavirus continues to pause the sporting calendar, we asked the British public for their views on where sport stands in their priorities and what should happen next.

The media is obsessed with Zion Williamson. But wait until you see how excited fans are getting.

6 March 2020|Tags: , , , , |

BLOG | by Victor Gras ... The NBA’s most exciting rookie finally hit the courts in January and, since then, Zion Williamson hasn’t looked back. The Williamson brand today feels like one that is seeping beyond the realms of basketball. While Williamson is unquestionably enjoying an impact on the court, can we yet quantify his contribution to audience engagement?

Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around?

6 March 2020|Tags: , , , , |

BLOG | by Joseph Eapen ... For all its rivals, the IPL remains the noisiest and most colourful T20 tournament in the world. To follow up on our blog from January, we thought we’d look at how the property is performing as the clock ticks down to the first ball of its new season in just a couple of weeks.

Which recent major league championship wins have created most buzz among Americans?

4 March 2020|Tags: , , , , |

BLOG | by Victor Gras ... There are championship wins. And then there are big championship wins. The kind that stick in your memory for years. The stories with the biggest heroes, the tiniest of underdogs, the loudest of chokes. Following this year’s Super Bowl – and the excitement created by the Chiefs’ win – we thought we’d look back through our US data to see which recent championship wins were the biggest.

How big an impact will the retirement of the Holden brand in Australia have on V8 Supercars

26 February 2020|Tags: , , , , , , |

BLOG | by Liam Randell ... Holden has been a much-admired and loved brand for countless generations of Australians and its long and proud history won’t easily be forgotten. The announcement that Holden would cease operations came as a shock for many. YouGov Sport looks at how Australians, and more specifically Supercars fans, feel about the news and what kind of impact it will have on the sporting landscape going forward.

What’s driving’s move into football?

26 February 2020|Tags: , , , , , , |

BLOG | by Charlie Dundas ... Travel brand extended its interests in football this week by signing a new deal with Ligue 1 club Olympique de Marseille. The sponsorship follows on from recent deals with English Premier League club Tottenham Hotspur and UEFA. We thought we’d take a quick look at our data to see if we could see what’s fueling this most recent move.

As trade winds hit HSBC’s sponsorship portfolio, where next for British Cycling?

26 February 2020|Tags: , , , , , |

BLOG | by Charlie Dundas ... HSBC announced this week that it plans to prematurely end its eight-year sponsorship deal with British Cycling. The bank, which has also said that it will axe 35,000 jobs, has seen its profits fall by a third this year, leading to a number of changes – including to its sponsorship strategy. So where does that leave British Cycling as it prepares to head to Tokyo for this year’s Olympic Games?

The Bundesliga is a four-horse race. But which teams are top of the table away from the pitch?

14 February 2020|Tags: , , , , , , , |

BLOG | by Edgar Raposo ... The race for the Bundesliga is finely poised this season, with three traditional powerhouses – Bayern, Dortmund and Mönchengladbach – competing with fantasy-football story club RB Leipzig for the title. The four are separated by just four points in the table – but what are the differences between them off the field according to fans?