SPORTS BLOG
Are you looking for topical insights and industry intel? You’ll find it here in our blog.
GERMANY – The NFL’s Growing Presence in German Life
BLOG | by Edgar Raposo ... The NFL has a growing presence in German life and that is reflected by some of the data we collect on the league. Take, for example, its score for Quality which has been rising steadily for some time. So with the Super Bowl coming up, we thought we’d use our data to examine the German NFL fan and get to know him/her a little better.
Are we raising a generation of helpless gamblers?
BLOG | by Charlie Dundas ... With plenty of conversation in 2019 focused on young people and betting, we thought it would be interesting to look at the demographics of the UK’s gamblers. Our data shows that the gambling activity most likely to be undertaken by younger people (18-24-year-olds) is the purchase of scratchcards. Nearly one in five (19.1%) of this group has bought one in the past 12 months.
Majority of Australians believe that Australian Open should go ahead in spite of bushfires
BLOG | by Ned Morris ... The majority of Australians (57%) believe that Tennis Australia are right to press ahead with the Australian Open as planned, albeit with measures to mitigate potential health impacts on players and spectators.
Football dominates UAE Prestige League – but no sign of Olympics
BLOG | by Frank Saez ... This year, YouGov Sport is an official partner of the Sport Business Summit, organised by Leaders in partnership with the Abu Dhabi Sports Council. To mark our support for one of the region’s most prestigious events, we thought we’d investigate what the UAE perceives to be the world’s most prestigious sporting properties.
Can IPL’s Season 13 match Season 12’s record popularity?
BLOG | by Joseph Eapen ... Our data gives a resounding ‘yes’. The pre-Christmas Indian Premier League (IPL) player auction fires the pistol for the start of a season which is still three months away. Truth be told, interest in the league is never far beneath the surface of India’s sporting conversation.
NHL SHORTS
BLOG | by Scott Horowitz ... Brief insight on how Bud’s hockey deal locks down fans’ favoritism and how racism accusations are not denting the NHL’s health
Club World Cup SHORTS
BLOG | by Sarah Potter ... We observe how FIFA’s strategy is paying off in the MENA region, how it's attracting younger audiences and making a good impression among football fans
Annual health check for the betting industry
BLOG | by Charlie Dundas ... Given that this is our end-of-year column, we thought it would be interesting to review some of the 16 metrics we track against betting brands every day by looking at the performance of the sector as whole over the past 12 months.
Australia’s Hottest Tickets: what tickets are highest on Australians’ wish-lists
BLOG | by Liam Randell ... With Christmas just around the corner, we thought we’d take a look at what tickets are highest on Australians’ wish-lists for Santa as we head into another exciting year of sport. Using our Consideration metric, which asks respondents daily what events or competitions they would most like to attend if money and geography were no object.
Australians and sports betting in under 5 minutes
BLOG | by Liam Randell ... Betting has long been an intrinsic part of the Australian sporting identity. But while, as the saying goes, Australians would bet on two flies crawling up a wall, we thought we’d find out just how true this saying really is.
Soccer – Is Indian soccer bouncing back from difficult season?
BLOG | by Joseph Eapen ... In the weeks when there’s no cricket being played out, soccer in India can be the country’s most-watched sport. Although TV audiences don’t tend to get close to the country’s favourite pastime – watching T20 cricket – it’s testament to the Indian Super League’s organisers that a competition which is only five years old can achieve such a profile.
Despite closures, the data suggests that the bricks and mortar betting experience is going nowhere
BLOG | by Charlie Dundas ... When William Hill announced that it was to change its CEO in September, it was no accident that Philip Bowcock’s successor was the company’s former digital chief, Ulrik Bengtsson. The appointment is consistent with William Hill’s strategy to become a digitally-led company, but given the sector’s journey from high street to online what does the future hold for the UK’s betting shops?