Sports Blog2019-04-17T11:41:58+01:00


Are you looking for topical insights and industry intel? You’ll find it here in our blog.

The Indian running boom – distance running’s big business for sponsors

11 October 2019|Tags: , , , , , |

BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.

What makes people in major football markets attend games?

9 October 2019|Tags: , , , |

BLOG | by Charlie Dundas ... With all football seasons across Europe now well-underway, we have been thinking about what draws people to attend matches – and whether those factors differ across leagues. So we polled football fans in five countries which are home to major soccer leagues and asked these supporters what made them turn up each week – as well as what keeps them away. As you might expect, we found some interesting differences between markets.

The most valuable real estate in Merseyside. The front of Liverpool’s shirt

9 October 2019|Tags: , , , , |

BLOG | by Charlie Dundas ... As you may have read this month, sports apparel manufacturer New Balance is taking Liverpool FC to court to extend its kit deal with the club. Reports suggest that New Balance matched Nike’s offer, as they were entitled to under a clause in their current contract, only for the Reds to plough ahead with a deal with the Oregon-based manufacturer regardless. We thought we’d take a look at why New Balance is quite so keen to renew its deal with the club.

Do gamblers use social differently to the rest of the population?

25 September 2019|Tags: , , , , |

BLOG | by Charlie Dundas ... Later this autumn, YouGov will be publishing a White Paper which tackles honesty on social media platforms. It will cover attitudes towards the importance of honesty on these networks and ask whether we are more or less forgiving of unreliable content when it comes from, for example, influencers or companies. Read also … And has 32Red’s Wayne Rooney sponsorship shifted the needle yet?

Rugby World Cup: The lesser-spotted US rugby fan

24 September 2019|Tags: , , , , , |

BLOG | by Tracy Schoenadel ... Although it remains a minority sport in the US, rugby still has its share of die-hard fans. In fact, our data tells us that 2.8m Americans follow the sport. So with the Rugby World Cup already in full flow in Japan (and the USA playing on Thursday), we wanted to profile those planning to watch the World Cup and build up a more detailed picture of your average American World Cup watcher.

Which NFL stadium sponsor gets the best return from its deal?

11 September 2019|Tags: , , , , , |

BLOG | by Victor Gras ... In the third and final of our series of NFL blogs, as the season begins we thought we’d focus on sponsors. Stadium naming rights are now a common feature of major league sports and the NFL is no different. But, with many being tied up to long-term deals, do they retain an impact on fans?