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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
Team profile: The worldwide phenomenon of the New York Yankees
BLOG | by YouGov Sport ... The New York Yankees is one of the most powerful brands in North America, but YouGov data shows just how far-reaching the brand is around the world.
Tracking crypto attitudes among sports fans
BLOG | by YouGov Sport ... Compared to two years ago, more Americans expect cryptocurrencies to be widely accepted, and YouGov data shows NBA fans and NHL are even more likely to feel this way.
Miami market profile: How many sports fans cheer for the home teams?
BLOG | by YouGov Sport ... The Miami Heat enjoy the greatest home-town market share of any of the four major-league teams in the city.
Profile Peek: Understanding Britain’s motorsports fans
BLOG | by YouGov Sport ... Nearly a third of motorsports fans consider themselves environmentalists, according to YouGov data.
What is Australia’s Premier Sporting Event?
BLOG | by YouGov Sport ... With 3 in 4 Australians having some level of interest in sport and facing an abundance of events to choose from, only one can claim the right to being the most popular sporting event in the country.
Global: Fan interest in the T20 World Cup in five key markets
BLOG | by YouGov Sport ... As the 2021 T20 World Cup approaches the business end, we look at data in YouGov Global Fan Profiles to explore the fan following for the event in five key markets.
European football’s biggest Buzz movers for October 2021
BLOG | by YouGov Sport ... One team has been to the playoffs six times in seven years. The other captured 88 wins this season. Now, the Houston Astros and the Atlanta Braves are meeting at the World Series. International data from YouGov Sport shows how popular these two teams are around the world.
Braves vs. Astros: Team fandom around the world
BLOG | by YouGov Sport ... One team has been to the playoffs six times in seven years. The other captured 88 wins this season. Now, the Houston Astros and the Atlanta Braves are meeting at the World Series. International data from YouGov Sport shows how popular these two teams are around the world.
Do sports partnerships make cryptos more credible?
BLOG | by YouGov Sport ... As cryptocurrencies sponsor more and more sports teams, events and athletes, new YouGov research in the United States and Great Britain reveals how much legitimacy these deals lend decentralized currencies.
WNBA sponsors experiencing cut-through among league fans
BLOG | by YouGov Sport ... Sponsors of the WNBA are getting healthy cut-through, according to a YouGov BrandIndex analysis of six league partners that span several industries.
Who wins from DAZN’s deal with BT Sport?
BLOG | by Charlie Dundas ... Reports this week suggest that streaming service DAZN is on the verge of buying BT Sport for what could end up being a nine-figure sum.
How much do college athlete endorsements boost brands?
BLOG | by YouGov Sport ... The NCAA’s policy change allowing athletes to sell their name, image and likeness (NIL) opened the floodgates to many college athletes cashing in on their fame. YouGov consumer research in the United States shows how valuable college athlete endorsements can be for brands.