SPORTS BLOG
Are you looking for topical insights and industry intel? You’ll find it here in our blog.
YouGov TeamIndex – Are Liverpool’s exploits pulling in the fans?
BLOG | by Ted Harwood ... Following Liverpool FC’s incredible journey this year, we thought we’d take a quick look at the impact their season has had on the club’s overseas fanbase.
Series for esports Insider: The data behind America’s perception of esports
BLOG | by Victor Gras ... Every day, as part of its SportsIndex service, YouGov Sport asks Americans their perceptions of esports games, tournaments and publishers – as well as recording the habits and preferences of gamers themselves. In the first of a series of pieces exclusive to esports Insider, YouGov Sport delves into some of this data.
FootballIndex – How much competition do MLS clubs face from Europe?
BLOG | by Ted Harwood ... As David Beckham’s dream of establishing a Miami-based Major League Soccer club draws closer to realisation, we thought we’d compare the popularity of US and European soccer teams in the States. The data makes for interesting reading.
Title sponsorships. Are they still worth the money?
BLOG | by Ewan Tait ... Title sponsorships have gone in and out of fashion over the years but despite debates over their pros and cons, they remain in demand. So we thought we’d look at some examples of why that may be.
Grand National continues to dominate but Gold Cup remains favourite of racing fans
BLOG | by James Stibbs ... When it comes to horse-racing, the UK public is spoiled for its choice of blue riband properties. But how are they perceived?
City or United … who is winning the battle of Manchester around the world?
BLOG | by Charlie Dundas ... The light blue half of Manchester has certainly been getting the better of its red neighbours in recent years, with two league titles in the past five years for City compared to the blank drawn by United. But while that record may hurt Reds fans in the city, what does it mean for their followings around the world?
Even with higher price tags, IPL sponsorship still looks like good value
BLOG | by Joseph Eapen ... With the VIVO IPL now well underway, we thought it was time to start looking at its performance for sponsors. Let’s take a quick look at some of the data we’ve collected around the tournament based on what we’ve seen so far.
Just who are America’s most prestigious franchises right now?
BLOG | by Victor Gras ... Some things in life take time. The game-winning run can come from a single swing of the bat. A touchdown can be scored in a moment. A match-winning lead can be achieved in a single inning. A Super Bowl ring won over a season. But prestige? Real prestige? That takes a little longer.
Six Nations Breakdown | Buzz is Back
BLOG | by Bruce Cook ... Earlier this year, we described in our SportsIndex Buzz Report how the 2018 version of the Six Nations Championship had fallen into the shadow of the year’s many big events. We predicted that the tournament would stage a comeback on its peak Buzz score in 2019. And when we took a look at the data this week, that’s exactly what it’s done – and some.
AFC Asian Cup | Football finds its Buzz among UAE’s older generation
BLOG | by Frank Saez ... Following up on our recent blog post on the benefits the AFC Asian Cup has delivered to host UAE, we thought we’d drill a bit deeper into the Buzz data we’ve collected around football in the country.
NBA Breakdown – Is the All-Star Game bad news for the NBA and which teams have most fans?
BLOG | by Victor Gras ... Despite the NBA All-Star Game being a free-scoring affair this year, it still attracts its fair share of critics, not least for the interruption the game creates to the regular season. But what does it do for perceptions of the league among the public?
It’s Germany v England in the UEFA Champions League. But who cares more about the tournament?
BLOG | by Edgar Raposo ... With every German team facing an English side in the last 16 of the Champions League this season, we thought we would take a look at the perceptions of the property in the two countries. So first of all, which nation is most likely to watch the Champions League?