BLOG+
A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
Premier League fans oppose all-star games and relegation playoffs
BLOG | by YouGov Sport ... As the FIFA World Cup draws closer, we look at the types of sponsorship that appeal to World Cup fans in Britain.
What types of sponsorship do World Cup fans notice?
BLOG | by YouGov Sport ... As the FIFA World Cup draws closer, we look at the types of sponsorship that appeal to World Cup fans in Britain.
Has brand perception of the US soccer team sponsors grown among FIFA World Cup fans?
BLOG | by YouGov Sport ... England men's football team sponsors see a sharp increase in their Buzz score. Find out who gained the most in September 2022.
FIFA World Cup 2022: Some England sponsors are already scoring goals
BLOG | by YouGov Sport ... England men's football team sponsors see a sharp increase in their Buzz score. Find out who gained the most in September 2022.
FIFA World Cup 2022: YouGov consumer intelligence
BLOG | by YouGov Sport ... An overview of how YouGov’s tools will help explore consumer attitudes towards the World Cup and consumption patterns around it.
FIFA World Cup: Where is interest strongest around the globe – and how does it compare to the Olympics?
BLOG | by YouGov Sport ... Four in nine consumers express interest in the World Cup. How does this compare with the Summer Olympics and who are the fans?
FIFA World Cup: Half of Britain’s sports bettors likely to bet on the event
BLOG | by YouGov Sport ... A YouGov Direct study, conducted on September 5, reveals that 50% of sports bettors in Britain are “very likely” or “somewhat likely” to bet on the Men’s FIFA World Cup later this year.
Serena Williams – global popularity and legacy
BLOG | by YouGov Sport ... In honour of Serena Williams’ career, we dip into YouGov Global Fan Profiles to uncover the athlete’s fan following.
Global popularity of the NFL
BLOG | by YouGov Sport ... Ahead of its 2022/23 season, we take a peek at the global reach of NFL and the Buzz it is generating in various key markets.
US Open – Interest and attitude of US and Britons towards ads and sponsors
BLOG | by YouGov Sport ... Find out how likely US Open fans are to interact with promotional stands or events.
NBL Christmas Day Fixture Study 2022
BLOG | by YouGov Sport ... In July 2022, The National Basketball League (NBL) announced it would be hosting a Christmas Day fixture between the Sydney Kings and Melbourne United.
Younger Brits more likely to watch The Hundred
BLOG | by YouGov Sport ... Brits aged 18-29, who make up only 9% of all cricket followers, are nearly a fifth of The Hundred’s fans (17%).