Sports Blog2022-02-13T10:35:29+00:00


A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.


A third of sports fans are environmentalists, but not all fans are equal

20 April 2022|Tags: , , , , , |

BLOG | by Charlie Dundas ... Ahead of Earth Day 2022, we dive into YouGov Profiles data to examine the share of fans of various sports who consider themselves environmentalists. We also try to understand whether environmentalist sports fans respond positively to brand purpose in messaging.

A global look at the power of Ferrari’s Formula One team

16 March 2022|Tags: , , , , , , |

BLOG | by YouGov Sport ... Ferrari’s Formula One team is a global powerhouse - close to half of motorsport fans around the world support the team. As the start of the 2022 seasons draws near, YouGov global data shows in which major markets the Ferrari team has the biggest strongholds, and where there may be room for growth.

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