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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
Three in ten Brits say they will watch the Women’s Euros 2022
BLOG | by YouGov Sport ... A new YouGov Direct study conducted on July 6 reveals that three in ten Brits will watch the Women’s Euros 2022.
Betting behaviours surrounding the UEFA Champions League 2022 Final
BLOG | by YouGov Sport ... Building brand loyalty and engagement is key in online bookmakers' success among monthly sports bettors in the UK.
How popular is cricket globally?
BLOG | by YouGov Sport ... The International Cricket Council (ICC) has expressed intentions to enter cricket into the Olympics Games with plans to submit a bid to make an appearance at the 2028 Games in Los Angeles. With that in mind, we take a look at the global popularity of cricket - a factor the International Olympics Committee (IOC) take into account when considering the bid.
Favourite basketball players among NBA fans in the UK and US
BLOG | by YouGov Sport ... One of the most popular sports leagues in the US, the NBA has yet to command the same audience in the UK. But despite the differences in the size of the fanbase, it’s the same players who stand out in both markets.
Issues considered acceptable in brand communications among socially conscious US sports fans
BLOG | by YouGov Sport ... In the latest YouGov sports whitepaper – Uncovering the Socially Responsible Sports Fan – we take a holistic and global look at the world’s biggest social issues through the lens of sports fans.
New York’s Gambling Landscape After the Legalisation of Online Sportsbooks
BLOG | by YouGov Sport ... Soon after the legalisation of online sportsbooks in New York State early this year, the state became the largest market for sports gambling in the US. But has the legalization of mobile gambling influenced other gambling behaviours?
FootballIndex: Premier League clubs in China, India, US and Indonesia
BLOG | by YouGov Sport ... YouGov Global Fan Profiles data shows that the Premier League is the most-followed sports league among consumers across more than 50 markets. Consequently, the top Premier League clubs are among the most recognisable and well-followed sporting entities globally
When it comes to staging, which sports events do Brits think look the best?
BLOG | by YouGov Sport ... In a recent YouGov poll, British sports followers picked the Wimbledon Championships as the best presented sports property in the world. The YouGov study asked British sports fans and followers which sporting events they think are being presented to a high and low standard.
Global: Just how popular is football?
BLOG | by YouGov Sport ... It is no secret that football is the most followed sport across the world, but YouGov Global Profiles equips us with the ability to look at where a sport is the most popular and by what degree.
European football’s biggest Buzz movers for May 2022
BLOG | by YouGov Sport ... YouGov BrandIndex data reveals which clubs made the most Buzz in the final month of the football season in Europe.
Sports media consumption patterns in Britain
BLOG | by YouGov Sport ... While online streaming and social media have surged in popularity as ways of following sport in recent years, television maintains its dominance in Britain
The sports-gaming connect among gamers in the US
BLOG | by YouGov Sport ... YouGov Profiles data tells us that gamers are more likely than members of the overall US population to express an interest in following sports