SPORTS BLOG
Are you looking for topical insights and industry intel? You’ll find it here in our blog.
All remaining NHL games take place on Canadian soil. And fans seem pretty pleased.
BLOG | by Victor Gras ... After a four-and-a-half-month layoff, there are plenty of hockey fans very happy to see the return of the NHL this month. But it’s possible that there’s none more so than Canadians. Canadians are generally pretty keen on their hockey but, like the rest of us, absence seems to have made the heart grow fonder.
Who are the most talked-about teams in US sport right now?
BLOG | by Victor Gras ... As the major leagues crank back into action, we took a quick look at which teams are the most talked-about right now. Take a look for yourself in our tables for the MLB, NBA, NHL and NFL.
With all games televised for the first time, which Premier League teams have attracted the most eyeballs since Operation Restart?
BLOG | by Matt Mills ... While the Premier League title was all but decided pre-COVID-19, there was still a lot to play for in the rest of the division. Given that fact – and that for the first time ever, every league game was available to view on TV – we thought we’d look at which sides have been watched the most since lockdown was lifted.
Export opportunities for major leagues on the up during Coronavirus lull
BLOG | by Victor Gras ... With the coronavirus still clouding the sports schedules and with sport in many markets only partially running (if at all), there’s a real opportunity for leagues which have got started to tap into overseas markets.
Which football teams are the UK’s young people talking about most, following the restart?
BLOG | by Matt Mills ... OK Boomer … There are always differences between how people of different generations see things. But does that extend to football teams? Let’s find out if there is any difference in the football clubs that younger people are talking about compared to the older generation.
Do Manchester United fans really all live in the South East? United v Liverpool – The tale of the tape
BLOG | by Matt Mills ... We took a look at our YouGov FootballIndex to examine the make-up of the fanbases of two of the UK’s most famous clubs and fiercest rivals – Manchester United and Liverpool. Here’s a quick peak at what we found.
UAE football fans give their verdict on fake crowd noise
BLOG | by Vinith Moorthy ... Much has changed in the world over the past six months or so, but for football fans one of the biggest changes to the game has been the absence of spectators at games. Many broadcasters have introduced recorded ‘crowd noise’, created from recordings of previous matches.We decided to ask football fans in the UAE what their views of this innovation are.
Australia | Digital Trends in Sports Media … how fans are accessing content
BLOG | by Neil Hayes ... The recent restrictions on social gatherings have seen sporting events played behind closed doors – or with a limited number of fans in attendance – leaving many fans searching for alternative ways to follow their favourite sports teams. So where are we now in terms of how fans are accessing content?
It’s deal-time in British football – but if your club isn’t using brand health data, it could be a hard sell
BLOG | by Charlie Dundas ... These are challenging times for football clubs looking to renew or strike fresh deals – which is why it’s never been as important for commercial teams to really understand their club’s brand health.
IPL to return in September – and our data suggests it’s on course to break records
BLOG | by Joseph Eapen ... The news that the IPL is likely to take place in the United Arab Emirates in September will be music to the ears of cricket-starved Indians.
Making the NBA re-start cut is no guarantee that a team is being talked about
BLOG | by Victor Gras ... With the restart of the NBA just a few days away, we thought we’d look at which teams are generating the most chatter among fans. Our YouGov TeamIndex tool tracks every major league team every day and here we share a sample taken over the month of July to that of June using the Word of Mouth metric. Let's see how the teams compare.
Redskins re-naming announcement shifts needle on what public are hearing about the team
BLOG | by Victor Gras ... It’s been a challenging few weeks for Washington’s NFL team and its fans. We’ve been tracking the public’s perceptions of the team daily as part of our YouGov TeamIndex tool to see what effect the spotlight of publicity has had on its reputation.