Sports Blog2021-01-06T11:22:53+00:00


A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.

Mexico | Just who are Liga MX’s Top 10 best-supported teams?

5 November 2020|Tags: , , , , , , |

BLOG | by Alejandro Herrera ... The question of who is the biggest team in Mexico is always up for debate. It can’t just be settled by working out who is the best-supported club – you need to consider other factors like trophies won and support from overseas – but it certainly goes some of the way to answering the question.

Football bettors tell us they are influenced by form and odds – but marketers should know about other factors

3 November 2020|Tags: , , , , , , |

BLOG | by Oliver Rowe ... It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from ten last season. But this change in the currents of shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting.

Our IPL viewership prediction proves spot-on. But there’s still more to come from the tournament.

3 November 2020|Tags: , , |

BLOG | by Joseph Eapen ... You may remember that in a blog I wrote in July, I predicted a significant increase in Indian viewership for this year’s IPL. That prediction took into consideration a range of factors including historic data, anticipation, an increase in interest in the absence of other sports events, the venue and calendar changes and a resumption surge.

What does Champions League sponsorship deliver for brands?

30 October 2020|Tags: , , , |

BLOG | by Joshua Marcus ... Talk of a European Super League in football refuses to go away as interested parties focus on maximizing the commercial return from Europe’s most popular sports format. While the tone of some proposals may sit uncomfortably with many fan groups and some clubs, our data suggests that sponsors are likely to follow the competition, whatever direction it takes.

Esports interest sees huge growth among young Mexican consumers

28 October 2020|Tags: , , , , , , , , |

BLOG | by Alejandro Herrera ... Interest in esports has taken off among 18-34-year-old Mexicans since the Coronavirus pandemic began. YouGov SportsIndex our online platform tracks the public’s perceptions of a range of sports leagues and events every day. Let us see what information it throws at us about the preference of sports properties by Mexicans.

AFL | It’s been an unusual year. How much have changes affected Buzz around the League?

20 October 2020|Tags: , , , , , , , , , |

BLOG | by Liam Randell ... The 2020 AFL season has been like no other. In March, the season was ‘paused’, the AFLW finals series cancelled and staff stood down. In June, players migrated to hubs and played shortened games in empty stadiums, according to an adjusted fixture list. Just how big an impact did all these changes have on overall Buzz for the AFL across the 2020 season?

Premier League fans agree: Handball rule changes are unfair

19 October 2020|Tags: , , , , , |

SPORT DATA INSIGHT | ... The amendments to the handball rule have not gone down well with fans in the opening weeks of the Premier League season. One such change is a series of amendments to the International Football Association Board (IFAB) handball rules which have sparked a stream of controversy throughout the sport.

Do fans support Premier League staff and players taking the knee for BLM?

16 October 2020|Tags: , |

SPORT DATA INSIGHT | ... There have been many changes made to top flight football since its return from lockdown. One change that has carried over from the tail end of last season is players and staff taking a knee before each game to display solidarity with the Black Lives Matter movement taking place across the world. We asked "Do fans approve of football players and staff taking a knee?".

West coasters much more excited about NBA play-offs, even though Lakers are #1 bicoastal

14 October 2020|Tags: , , , , , , , |

BLOG | by Tracy Schoenadel ... As rivalries go, east coast versus west coast has had its fair share of ties over the years. But on Sunday night, the Lakers took a convincing win for the West as they claimed the NBA Championship for a record-equaling 17th time.

Are punters responding differently to the COVID-19 pandemic?

30 September 2020|Tags: , , |

BLOG | by Charlie Dundas ... Many bookmakers will tell you that gamblers are a different breed to the rest of the general public. And as we have explored in previous columns, there is certainly some truth in that assertion. But there is a difference between looking at the demographic make-up of the gambler and examining their broader habits and attitudes.

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