Sports Blog2019-04-17T11:41:58+01:00


Are you looking for topical insights and industry intel? You’ll find it here in our blog.

Tokyo Olympics | Which nations are getting most excited about the Games?

29 August 2019|Tags: , , , |

BLOG | by Bruce Cook ... Every day, we ask people around the world for their views on domestic and international sports events and leagues. The Summer Olympic Games is one of the properties we track in each of the 38 countries where our YouGov SportsIndex service operates. So, a year out, we looked at Buzz – one of 16 metrics - to find out where next year’s Olympics are making the biggest noise.

Which teams’ tickets are the hottest draw in the NFL right now?

8 August 2019|Tags: , , , |

BLOG | by Lance Fraenkel ... With the opening NFL game of the season just a few weeks away, the pundits are already in full flow with their Super Bowl predictions. And while fans are naturally interested in who will pick up the Vince Lombardi Trophy, what they’re also looking for is entertainment. So while the pundits predict, we took a look at which teams the public most want to watch right now.

MLS Shorts – Hispanic audiences, millennials, and a college education

20 June 2019|Tags: , , , , , |

BLOG | by Tracy Schoenadel ... No ethnic group is more likely to watch the MLS than Hispanics, millennials are the least likely to keep engaged and if you got a college education, you are around twice as likely to follow the league than if you didn’t. Check out more insights on what our data revealed about Major League Soccer.

Bundesliga on tour – China’s favourite German teams

21 May 2019|Tags: , , , , , |

BLOG | by Edgar Raposo ... German soccer clubs are heading around the world this pre-season. FC Bayern München and Borussia Dortmund will travel to the States, while VfL Wolfsburg, Eintracht Frankfurt and Borussia Mönchengladbach will head in the opposite direction to play games in China. With that in mind, we thought we’d take a look at the followings for German clubs in China.