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A collection of our executive blogs and other insights to feed your hunger for strategic data and analysis.
The Olympics hosted an esports event – who tuned in?
BLOG | by YouGov Sport ... Any doubt about how popular esports has become was likely quashed after the International Olympic Committee hosted an esports event in the lead-up to the Games in Tokyo.
The power of the FIFA video game franchise
BLOG | by YouGov Sport ... The FIFA video game series has been around since the Super Nintendo and Sega Genesis console generation of the early 1990s, and the franchise is one of the most important titles in the video game industry.
The Olympics sponsors that made the biggest impact in the US and UK
BLOG | by YouGov Sport ... With the Tokyo Olympics having drawn to a close on August 8, we examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.
Almost half of Brits say Manchester City are favourites to win League
BLOG | by YouGov Sport ... As the Premier League 2021-22 season gets underway, we ask the public which club they feel is the best prepared to win the title. Manchester City emerge as the overwhelming favourites, drawing a vote of confidence from almost half of all those who picked a club (45%).
Summer Olympics likely to get same attention even if it was held every two years
BLOG | by YouGov Sport ... The Olympic Games have become one of the most anticipated sports in the world. However, it’s a four-year wait for fans of the mega-event. What if the Olympics took place every two years instead of four? Would people pay as much attention to the event?
Racism in football: how has opinion changed among ethnic minority fans?
BLOG | by YouGov Sport ... The Three Lions made headlines by continuing to taking the knee throughout the Euro 2020 tournament in protest at racial inequality and abuse. Now, ahead of the start of the new domestic season, the EFL has reaffirmed their support for players and staff members choosing to continue taking the knee before matches.
Sponsors are already winning medals among Japan’s Olympic fans
BLOG | by YouGov Sport ... The Tokyo Olympic Games began on July 23 under a set of unusually challenging circumstances. Despite the pandemic-related restrictions on the event, sponsors of the Games gained traction in Japan even before the event began and continue to reap dividends, our data shows.
European football’s biggest Buzz movers for July 2021
BLOG | by YouGov Sport ... Despite the close-season, football clubs are posting healthy brand scores. Each month, YouGov Sport highlights the football clubs that saw the biggest month-over-month increase in Buzz scores in the United Kingdom, Spain, Italy, Germany, and France.
How big of a stadium crowd are consumers comfortable with?
BLOG | by YouGov Sport ... Just as sports venue closures in March 2020 marked the epoch of COVID-19 for many, venue openings around the world are signaling a return to pre-pandemic life.
How UK football fans feel about shorter matches, sin bins, and other potential rule changes
BLOG | by YouGov Sport ... FIFA plans to test out a quintet of rule changes, some of which would substantially alter the game of football should they be implemented across the sport. New YouGov polling suggests that while some of these changes may be welcomed by British football fans, others may just push fans’ tolerance for messing with the beautiful game.
Three in ten Americans who aren’t interested in sport will tune into the Olympics
BLOG | by YouGov Sport ... The Tokyo Olympics is right around the corner - finally. Yet conditions remain challenging in Japan, with organisers this month deciding to bar fans from attendance. But a YouGov Direct study reveals that interest in the event remains high in the United States.
Europeans think it’s safe to have crowds at sports events, but not at full capacity
BLOG | by YouGov Sport ... On the back of a widespread vaccination drive in Europe, crowds have returned to sporting events across the continent, albeit not always at grounds’ full capacity. YouGov dives into the data to understand consumer attitudes towards these changes, to ask – are people ready to go back?