SPORTS BLOG
Are you looking for topical insights and industry intel? You’ll find it here in our blog.
Tokyo Olympics | Which nations are getting most excited about the Games?
BLOG | by Bruce Cook ... Every day, we ask people around the world for their views on domestic and international sports events and leagues. The Summer Olympic Games is one of the properties we track in each of the 38 countries where our YouGov SportsIndex service operates. So, a year out, we looked at Buzz – one of 16 metrics - to find out where next year’s Olympics are making the biggest noise.
Which teams’ tickets are the hottest draw in the NFL right now?
BLOG | by Lance Fraenkel ... With the opening NFL game of the season just a few weeks away, the pundits are already in full flow with their Super Bowl predictions. And while fans are naturally interested in who will pick up the Vince Lombardi Trophy, what they’re also looking for is entertainment. So while the pundits predict, we took a look at which teams the public most want to watch right now.
Lufthansa DFB deal – Official Airline of German football team continues to fly
BLOG | by Edgar Raposo ... This week, Lufthansa announced an extension of its sponsorship deal with Deutscher Fußball-Bund (DFB), Germany’s national football federation.
Paddy Power up on the back of latest marketing stunt – ‘Save Our Shirts’
BLOG | by Ted Harwood ... Bookmaker Paddy Power got the media talking last week over its controversial shirt sponsorship of English Football League club, Huddersfield Town FC.
Free-to-air final helps Cricket World Cup grow audience by two-thirds
BLOG | by Ted Harwood ... New data has revealed that the proportion of Brits who tuned in to at least part of the ICC Cricket World Cup grew by two-thirds by the end of the tournament – at least partly thanks to Sky’s decision to make the final available free-to-air.
Who is watching the Tour de France – and why?
BLOG | by Victor Gras ... With the Tour de France in full flow, we have asked some questions around the event in some of cycling’s biggest markets – USA, UK and France.
Just how big is the Women’s World Cup? And is it bigger news in the US or the UK?
BLOG | by Tracy Schoenadel ... There’s no doubt that that the Women’s World Cup is making bigger waves than most other sports events this summer – and not just because of the refereeing. In both the UK and US matches have broken viewing records.
MLS Shorts – Hispanic audiences, millennials, and a college education
BLOG | by Tracy Schoenadel ... No ethnic group is more likely to watch the MLS than Hispanics, millennials are the least likely to keep engaged and if you got a college education, you are around twice as likely to follow the league than if you didn’t. Check out more insights on what our data revealed about Major League Soccer.
BetUK’s Premiership Rugby deal will hang on conversion of fans
BLOG | by Charlie Dundas ... Last month, Premiership Rugby, the UK’s leading domestic rugby union competition, announced that Bet UK would become the league’s official betting partner.
Title Sponsorships worth the money? EFL Trophy & Checkatrade Impact Analysis
BLOG | by Ewan Tait ... In April, we published analysis on whether title sponsorships were still worth the money. The results of the EFL Trophy and Checkatrade deal were so interesting that we thought we’d take a deeper dive into the relationship to see what further insight we could take.
Bundesliga on tour – China’s favourite German teams
BLOG | by Edgar Raposo ... German soccer clubs are heading around the world this pre-season. FC Bayern München and Borussia Dortmund will travel to the States, while VfL Wolfsburg, Eintracht Frankfurt and Borussia Mönchengladbach will head in the opposite direction to play games in China. With that in mind, we thought we’d take a look at the followings for German clubs in China.
Betting Firms: more to be done to get public onside with industry
BLOG | by Charlie Dundas ... As the sector sets up a new trade association to head off regulatory threats, our data suggests that one of its first tasks may well be to address current public perceptions of the industry.