Sports Blog2019-04-17T11:41:58+01:00


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CANADA – Are Canadians more likely to follow a US hockey team if it’s closer to the border?

2 December 2019|Tags: , , , |

BLOG | by Tracy Schoenadel ... We love it when we have a new dataset to look through and this month’s addition – Canada Profiles – is no exception. Looking at Canadian hockey fans, let’s see if there is a relationship between the fanbase of NHL teams (which Profiles measures) and their proximity to the Canadian border (information we’ve harvested manually).

Indian Super League attracting younger audiences in what may be breakthrough season

11 November 2019|Tags: , , , , , |

BLOG | by Joseph Eapen ... A definite pecking order now seems to have been established in Indian sport, according to the data we collect every day in India as part of our SportsIndex service. As you would expect, cricket is at the top of that ranking. The percentage of Indians who have ever watched the IPL soars away at 71%. But while the IPL dominates the Indian market, it has not put other sports completely in the shade.

Rugby World Cup final. A third of UK plan to watch, 13% with an alcoholic drink.

1 November 2019|Tags: , , , , , |

BLOG | by Bruce Cook ... Tomorrow is set to be one of the biggest days in British sport for some time, with the England men’s rugby team playing in the final of the Rugby World Cup for the first time for almost 30 years. We thought we’d ask who plans to watch and how they plan to do it. Here’s a quick summary.

UK – Rugby World Cup excitement set to overtake FIFA World Cup levels

31 October 2019|Tags: , , , , , |

BLOG | by Bruce Cook ... While the Rugby World Cup may not enjoy the same global profile as its FIFA equivalent, there is no doubt that in rugby-playing nations it’s a big deal. But given that it’s been a pretty good year and a half for English teams competing in major tournaments, how does England’s progress to the Rugby World Cup final compare to other performances?

NBA – Which teams are attracting the most positive chatter?

24 October 2019|Tags: , , , , |

BLOG | by Tracy Schoenadel ... The NBA sparks into life this week, but which teams are providing the brightest flames as the season begins? We took a look at our Buzz metric to see which teams are enjoying the most positivity among the general population – and NBA fans – as the season begins.

The Indian running boom – distance running’s big business for sponsors

11 October 2019|Tags: , , , , , |

BLOG | by Joseph Eapen ... If I asked you to think of the traditional homes of distance running, I suspect you’d be pretty far down your list before you got to India. Yet in January next year, more than 45,000 runners will gather in Mumbai for Asia’s largest long-distance race – the Tata Mumbai Marathon. In short, long-distance running is growing fast in India.