Daily Olympics Insights: How Brits and Americans feel about the Games
Each day throughout the Olympic Games, YouGov Sport conducted research on various aspects of the event.
A third of Americans following the Paralympic games are doing so online
BLOG | by YouGov Sport ... With the Tokyo Paralympics underway, we ran a YouGov Direct survey in the United States and Great Britain to understand which mediums consumers are using to follow the events.
The Tokyo Olympics: An Australian recap
BLOG | by YouGov Sport ... The aim of this piece is to answer the questions on the top of everyone’s mind faster than Ariarne Titmus swam in her gold-medal-winning 400m freestyle. That’s three minutes and 56 seconds.
The Olympics hosted an esports event – who tuned in?
BLOG | by YouGov Sport ... Any doubt about how popular esports has become was likely quashed after the International Olympic Committee hosted an esports event in the lead-up to the Games in Tokyo.
The power of the FIFA video game franchise
BLOG | by YouGov Sport ... The FIFA video game series has been around since the Super Nintendo and Sega Genesis console generation of the early 1990s, and the franchise is one of the most important titles in the video game industry.
The Olympics sponsors that made the biggest impact in the US and UK
BLOG | by YouGov Sport ... With the Tokyo Olympics having drawn to a close on August 8, we examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.
Summer Olympics likely to get same attention even if it was held every two years
BLOG | by YouGov Sport ... The Olympic Games have become one of the most anticipated sports in the world. However, it’s a four-year wait for fans of the mega-event. What if the Olympics took place every two years instead of four? Would people pay as much attention to the event?
Sponsors are already winning medals among Japan’s Olympic fans
BLOG | by YouGov Sport ... The Tokyo Olympic Games began on July 23 under a set of unusually challenging circumstances. Despite the pandemic-related restrictions on the event, sponsors of the Games gained traction in Japan even before the event began and continue to reap dividends, our data shows.
Three in ten Americans who aren’t interested in sport will tune into the Olympics
BLOG | by YouGov Sport ... The Tokyo Olympics is right around the corner - finally. Yet conditions remain challenging in Japan, with organisers this month deciding to bar fans from attendance. But a YouGov Direct study reveals that interest in the event remains high in the United States.
Global data: Look at the most-followed Olympic sports
BLOG | by YouGov Sport ... As the postponed 2020 Olympics Games in Tokyo draw closer, international data from YouGov shows just how popular each sport is around the world.
A closer look at those likely to bet on the Olympics
BLOG | by YouGov Sport ... The Olympic Games are one of the most important events on the sporting calendar, which means it’s mightily important for the gambling industry as well.
Despite COVID uncertainty, Japanese still regard Olympics as most prestigious property
BLOG | by YouGov Sport ... While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.
Tokyo Olympics | Which nations are getting most excited about the Games?
BLOG | by Bruce Cook ... Every day, we ask people around the world for their views on domestic and international sports events and leagues. The Summer Olympic Games is one of the properties we track in each of the 38 countries where our YouGov SportsIndex service operates. So, a year out, we looked at Buzz – one of 16 metrics - to find out where next year’s Olympics are making the biggest noise.