BLOG | by Ned Morris
Majority of Australians believe that Australian Open should go ahead in spite of bushfires – and that any postponement would be damaging for country
The majority of Australians (57%) believe that Tennis Australia are right to press ahead with the Australian Open as planned, albeit with measures to mitigate potential health impacts on players and spectators.
The most popular measure to protect the athletes and fans is the introduction of an air quality policy, similar to the Australian Open extreme heat policy (see above). Three-quarters (75%) of the Australian general public support the move (a figure which rises to 81% among those who follow the Australian Open very closely).
In the longer term, the Australian public is open to a range of measures, should bushfires become a regular problem. Besides the air quality policy, another popular option is the potential to move the tournament to later date in the year (36%).
Australians consider the economic impact of a loss in tourism, broadcast and advertising revenue as the most serious consequence of any postponement or cancellation of the Australian Open. 69% percent of Australian’s agreed that this would be the case, while almost half (46%) believe that cancellation would have an impact on Australia’s reputation as a desirable tourist destination.
Finally, on the subject of whether players should be able to pause or postpone their matches, the majority of Australians are sympathetic (see chart above). Forty percent say that players should be able to do so if both players and the umpire agree, and 44% say that players should be able to take the unilateral decision to pause or postpone in the event of poor air quality.
BLOG | by Ned Morris
Australia & New Zealand
Joining YouGov Sport in May 2018, leading industry expert Ned brings over 15 years’ experience of initiating and implementing strategic management solutions in the sports industry. Ned is tasked with meeting growing client demand for a presence in the fast-developing Australia and New Zealand markets. Previously working for Repucom/Nielsen Sports, first running the Middle East office for seven years and then returning to Australia as Director of Business Solutions in Melbourne, Ned has worked with clients including the Australian Football League, European Tour, Australian Grand Prix Corporation, Etihad and Emirates. Ned operates out of Melbourne bringing his strong insight skills and drive to develop the business whilst enjoying his passion for all things sport.